Marina Petrović, ZEZ

1. How to Get Crowd to Fund Your Ideas?
Marina Petrović

2. Whats your story? Is it interesting?
• Storytelling isn’t just for campfires!
• How will your campaign solve a problem?
• Include effective calls to action
• People like to touch, feel and see what you’re talking about
• Title: your campaign in a sentence
TASK1: Title of your campaign

3. Sling That Slogan!
• Catchy taglines - Helps define your story/brand
• Along with title, it sends a message!
• What’s the first thing that comes to mind when others hear
your slogan?
• Look at the nature of the product, the target audience and
the tone of the slogan
• Build a marketing campaign around your message
TASK2: Slogan of your campaign

4. Perks
• How to motivate backers to run and get their wallet?
• Unique & inspiring rewards
• Sharing the story, creative collaboration, experiences, mementos!
• Watch your value: quality and quantity
• Do the math: costs (what to include?)
• Perk levels: from $5 to $10.000? ($25 & $75 perks)
TASK3: make 5 perks!

5. Visual Communication Tools
• Design of project campaign page, logo, perks
• Infographics
• Graphics
• Photos (team photo!)
• Tables
• Do it professional!
TASK4: draw two infographics/pics for your campaign

6. Backers
• 3 F (Family & Friends & Fools) – make a list!
• Just posting pleas for support on social media isn't enough:
Generate BUZZZ! A Hype!
• Prelaunch support: Don wait for campaign going live before reaching out
to prospective backers;
• Make it personal: People fund people, not just ideas!
• Respond to feedback: Engaged backers are your resource
• Who si your target audience? How will you reach them?
TASK5: think of 5 groups of backers and write how will you approach them?

7. Create Momentum!
• Generate buzz and excitement for more than one day
• New features, accessories or partnerships
• Get current backers more excited about your idea
• Get people buzzing about your idea
• Get coverage in the press and social media
TASK 6: which public event will you do and for whom?

8. Did you get a taste of it?
…now, make your ideas happen!
Help: marina.petrovic@undp.org