This document outlines 5 steps to kickstart marketing efforts: 1) Determine target audiences, 2) Get team input on reasons people attend events, 3) Brainstorm topics related to those reasons, 4) List places to promote the event, such as website, email, social media. The final step is 5) Use tools like an editorial calendar to schedule posts across multiple channels and engage audiences with questions, contests and behind-the-scenes content. The goal is to make people feel like insiders to encourage long-term following.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Phil Morabito and Brian Block discussed the latest tactics to create credibility, trust, engagement and distinction for your brand and how to maximize "booth buzz at OTC 2011. They also reviewed the best traditional media relations strategies and how to use social media tactics to assure your services are distinct and not extinct. Thank you to everyone who joined us.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Zumba Instructors - How to Promote your Business via Social Media & the Web.Jonathan Miller
Want to fill your classes? We've collected a handy list of ideas on how to use social sharing and media!
Compiled for ZumbaWear South Africa by ForgeBusiness.com
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
What if Baskin - Robbins had to do a campaign where you could share your experience about the product with you favorite brand? Here in my presentation i have listed down a few ideas which i taught we could use for engagement purposes & to know our consumers better.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Phil Morabito and Brian Block discussed the latest tactics to create credibility, trust, engagement and distinction for your brand and how to maximize "booth buzz at OTC 2011. They also reviewed the best traditional media relations strategies and how to use social media tactics to assure your services are distinct and not extinct. Thank you to everyone who joined us.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Zumba Instructors - How to Promote your Business via Social Media & the Web.Jonathan Miller
Want to fill your classes? We've collected a handy list of ideas on how to use social sharing and media!
Compiled for ZumbaWear South Africa by ForgeBusiness.com
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
What if Baskin - Robbins had to do a campaign where you could share your experience about the product with you favorite brand? Here in my presentation i have listed down a few ideas which i taught we could use for engagement purposes & to know our consumers better.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Proclama de movimientos sociales y organizaciones de la sociedad civil sobre ...Crónicas del despojo
Como movimientos y organizaciones sociales consideramos que los Acuerdos Internacionales de Inversiones (AII) –como son los Tratados Bilaterales de Inversión (TBI) y los capítulos de inversiones en los Tratados de Libre Comercio (TLC) y otros tipos de acuerdos similares llamados de “asociación”– son parte de la arquitectura de impunidad de las empresas transnacionales. Como tal amenazan los derechos de los pueblos y de la naturaleza, la soberanía y constituciones de las naciones, la democracia y el interés público.
2. PRESENTER
KENDRA WRIGHT
President, Saffire
Events
• First job – Event manager for non-profit
• Began working at Fortune 1000 company in
1995
o Accidentally started building websites
• Started own company in 1998
o One woman show
10. WHAT WILL YOU SAY?
2. Get your team together -
make sure to include all audiences
11. WHAT WILL YOU SAY?
• This could be one meeting or more than
one.
• Offer free tickets, t-shirt and/or food.
• (no more bullets)
12. WHAT WILL YOU SAY?
3. Brainstorm all the reasons people come
to your event
13. WHAT WILL YOU SAY?
• What is your favorite memory of the fair?
• How did you hear about the fair the last
time you went, what made you want to
go?
• What was your favorite thing, and was it
what you thought it would be?
14. WHAT WILL YOU SAY?
Sometimes conflicting reasons:
Teenagers – Hip
Grandparents – Tradition
Moms – Bargains
Groups – Organized connection
15. WHAT WILL YOU SAY?
4. Come up with topics
for all these reasons
16. WHAT WILL YOU SAY?
Two things to tell people:
1. What we want them to hear
• Relentlessly focus on what makes you your
most revenue or what you feel like drives
revenue
2. What people want to hear
• Contests, promotions, wild & wacky, behind
the scenes (more later)
17. CONSIDER THE “RULE OF THIRDS”
1/3 about yourself and your brand
1/3 about things people might be interested
in that aren’t self-promotional
1/3 interact with people
18. WHAT WILL YOU SAY?
5. List all the places you’ll say it.
19. WHERE WILL YOU SAY IT?
Website
Mobile
Email
Facebook
Blog
These are in rough
YouTube priority order.
Twitter
Pinterest
Flickr
20. WHAT TOOLS DO I USE?
Website – Current provider (or Saffire)
Mobile – Same provider (or Saffire)
Email – Constant Contact, Mail Chimp,
SaffireMail
Facebook – BufferApp.com
Blog – Wordpress.com
YouTube
Twitter – BufferApp.com (with Facebook)
Instagram
Pinterest
Flickr
23. DEEP THOUGHT…
Ask questions that get people
to talk about themselves in relation to your
event
24. GRAB THEIR ATTENTION
• Consider funny – tweets from mascot, etc.
• Personal/human interest stories get a lot of
hits
• Posts with photos get more views!
Think about what
YOUR AUDIENCE
would want to click!
25. MAKE PEOPLE FEEL LIKE INSIDERS
• Be the first to know about X via social
media!
• See behind-the-scenes looks at our event!
Your customers feel special,
and they are more likely to be long-term
followers.
26. MULTIMEDIA
• Photo contests on website and Facebook
• Caption that photo
• Funny video upload
Photos and video are
naturally VIRAL and give you more event
photos!
27. GET PEOPLE TALKING
Show live tweets on concert side screens
Have a vote or quiz
• Answer on text, app, QR code, etc.
28. CONTESTS WITH PUBLICITY BONUS
Have a contest for front row concert seats
• Text, tweet or post on FB page NOW =
publicity
Do giveaways with charitable tie-in
Allow groups to get $ for their orgs for
advance sales; host trip for winners
29. CONTESTS WITH PUBLICITY BONUS
Do giveaways with charitable tie-in
Allow groups to get $ for their orgs for
advance sales; host trip for winners
Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Think about how your current website. How did it come to fruition? How does it work for you? I’m betting you have a guy. He loves your fair. He might even be a relative of someone on your board. He may do websites all over town.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
This is a format I’ve loved and used for years. It’s super simple (and I can send it to you – just request it). Just put the dates down the left and the mediums across the top. Then start filling in things from your brainstorming session.