This document summarizes trends in the skincare industry as reported in December 2013. It identifies key trends such as a focus on health and wellness with products promoting anti-aging benefits. It also notes a trend toward easy to use and affordable products that are multifunctional. Emerging markets are seen as an opportunity but brands need to adopt localized or "glocal" strategies to appeal to different consumer preferences in places like China, Brazil, and other regions.
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
Euromonitor International’s Beauty Survey team has published a new case study on “How to target premium beauty buyers”. It offers insight into premium beauty buyers’ grooming habits, product preferences and purchase motivations as premium categories become the key growth engine for global beauty.
Kline Market Research Highlights: Innovations in BeautyKline and Company
Carrie Mellage, our Vice President for Consumer Products had the privilege of participating in a panel discussion with Pam Busiek, President and CEO of Independent Cosmetics Manufacturers and Distributors (ICMAD), and the legendary Dr. Robb Akridge, founder of Clarisonic, at the 2014 Global Beauty & Wellness Exchange. The event offers suppliers of beauty and spa products the opportunity to network with buyers from high-end spas in a series of “exchange sessions,” peppered with informative sessions such as this panel presentation.
Mirror Mirror - How Beauty / Skincare segment is Taming the Digital BeastRanajoy Roy
Reflections on digital influence in beauty & skincare category by Ranajoy Roy, Managing Partner, Newton Digital
Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
Euromonitor International’s Beauty Survey team has published a new case study on “How to target premium beauty buyers”. It offers insight into premium beauty buyers’ grooming habits, product preferences and purchase motivations as premium categories become the key growth engine for global beauty.
Kline Market Research Highlights: Innovations in BeautyKline and Company
Carrie Mellage, our Vice President for Consumer Products had the privilege of participating in a panel discussion with Pam Busiek, President and CEO of Independent Cosmetics Manufacturers and Distributors (ICMAD), and the legendary Dr. Robb Akridge, founder of Clarisonic, at the 2014 Global Beauty & Wellness Exchange. The event offers suppliers of beauty and spa products the opportunity to network with buyers from high-end spas in a series of “exchange sessions,” peppered with informative sessions such as this panel presentation.
Mirror Mirror - How Beauty / Skincare segment is Taming the Digital BeastRanajoy Roy
Reflections on digital influence in beauty & skincare category by Ranajoy Roy, Managing Partner, Newton Digital
Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
This presentation was an international marketing assessment of Kiehl's for a case competition presented on November 18th 2013. It includes our teams propriety 3 stage model, and a brief preview of recommendations to bring the distribution strategy of Kiehl's into the future, with the goal of driving new male customers into stores. The presentation earned each team member an interview at the L'Oréal Montreal office.
Discover the latest research essential for beauty brand marketing. Why, where, and how women are discovering, researching, and buying makeup and haircare brands.
Esohe Omoruyi - The Body Shop International PLC - HUBFORUM Paris 2013HUB INSTITUTE
HUBFORUM PARIS 2013
Panel : Fashion & Beauty 2.0
Intervenant : Esohe Omoruyi - International Head of Digital International E-Commerce - The Body Shop International PLC
http://www.hubforum.com/paris/2013/
www.hubinstitute.com
Brandstorm 2014 - Gr8 Uppsala UniversityErik Abelsson
Team Gr8 from Uppsala University in the Nordic Final of Brandstorm 2014. Our idea to reach men with Kiehl's products through a concept we call "Prepare for Adventure".
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
A Study on Men’s Personal Care Industry in DubaiViren Baid
As a part of our Research Project-I at the S P Jain School of Global Management, Dubai we conducted a research on the Men’s Personal Care Industry in Dubai
Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
This presentation was an international marketing assessment of Kiehl's for a case competition presented on November 18th 2013. It includes our teams propriety 3 stage model, and a brief preview of recommendations to bring the distribution strategy of Kiehl's into the future, with the goal of driving new male customers into stores. The presentation earned each team member an interview at the L'Oréal Montreal office.
Discover the latest research essential for beauty brand marketing. Why, where, and how women are discovering, researching, and buying makeup and haircare brands.
Esohe Omoruyi - The Body Shop International PLC - HUBFORUM Paris 2013HUB INSTITUTE
HUBFORUM PARIS 2013
Panel : Fashion & Beauty 2.0
Intervenant : Esohe Omoruyi - International Head of Digital International E-Commerce - The Body Shop International PLC
http://www.hubforum.com/paris/2013/
www.hubinstitute.com
Brandstorm 2014 - Gr8 Uppsala UniversityErik Abelsson
Team Gr8 from Uppsala University in the Nordic Final of Brandstorm 2014. Our idea to reach men with Kiehl's products through a concept we call "Prepare for Adventure".
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
A Study on Men’s Personal Care Industry in DubaiViren Baid
As a part of our Research Project-I at the S P Jain School of Global Management, Dubai we conducted a research on the Men’s Personal Care Industry in Dubai
Harnessing the wealth of information in online communities for parents to gain meaningful consumer insights through netnography as a basis for product and service innovation.
We are proud to be launching a new series of syndicated reports which cover industries, topics and provide invaluable insights into China’s social media as applied to brands and products. While a useful tool for any brand or industry operating in the Chinese market, these reports are a must-have for those contemplating a China market entry. Welcome to contact us for the full report and more details, email: report@cicdata.com
The last of our skincare & make up mini case studies using online qualitative platform, MRQual. We talked to a group of mums about their skincare habits and in part 3 we discuss what triggers them to try a new product and where they get advice from.
Market Outlook and Strategy Update for CPGs and EntrepreneursMike Dovbish
Dynamic change in nutrition and health & wellness markets and ever-shifting strategic developments in the food, pharmaceutical and consumer packaged goods industry continue to change the competitive framework of the industry. NCN and Sterling-Rice present and discuss recent market statistics, transactions and the top trends in the nutrition and health & wellness industry.
In May we spoke to a large group of Mums about skincare routines and brands, using a one-day bulletin board on MrQual. We are very happy to share our findings with you. Click here to take a look at the types of insights that can be generated using online qualitative research.
Nutricosmetics: Designing effective marketing strategies to exit the niche an...Target Research
Negli scorsi cinque anni, il lancio di nuovi prodotti e il cambiamento nello stile di vita dei consumatori hanno fatto emergere un crescente interesse nei confronti del concetto di “beauty from within” (“bellezza dall’interno”). Il fenomeno, a cui le aziende hanno risposto con la creazione della “nutricosmetica” (integratori e cibi per la bellezza di pelle, capelli e unghie), è basato sull’idea che il consumo di specifici nutrienti possa agire sul nostro aspetto esteriore.
L’obiettivo di questa ricerca è di indagare come il rapporto dei consumatori con il mondo della bellezza sta evolvendo e rispondere quindi alla seguente domanda:
“Quali sono le strategie di marketing che le aziende dovrebbero adottare per introdurre nuovi segmenti di mercato all’uso di nutricosmetici?”
Developing Olay in France skincare marketKien Nguyen
The final report is comprised of 3 parts:
1. Main insights for the brand on the French market
2. A TOWS analysis with the recommended strategy - Online and Mobile Application
3. The presentation of the concept for Olay and a positioning statement
Assignment: Report written and edited for Third-i (http://www.third-i.eu/) and Cosmetics Europe (https://www.cosmeticseurope.eu) on consumer perceptions of cosmetics and personal care products
Natisha N. YoungMarketing Principles310, Section,Summer 201.docxrosemarybdodson23141
Natisha N. Young
Marketing Principles/310, Section,
Summer 2014)
1
ProActiv
Be specific, e.g. Ford Taurus, Apple iPad, Tide Detergent with Bleach, etc. It is important to know if you are preparing a marketing plan for a single product or an entire product line.
1
Executive Summary
2
Prepare this slide last and submit with your finished product at the end of the semester.
An executive summary should include:
Summary of key findings in t16he analysis of the current marketing situation
Briefly state your marketing mix recommendations for the coming year.
(See Appendix 1, pg 612 in the text 15th ed. or find the related appendix in the online version for example, but be sure to frame it as a Power Point, not prose)
2
Table of Contents
3
Market description
Segmentation (describe target market using segmentation characteristics)5-6
Marketing targeting strategy7
Value proposition8
Factors influencing consumer behavior of the primary target market9
Buyer decision process of the primary target market10-11
Product review12
Levels of product/service12
Type of product/service13
Product/service life cycle14
Benefits/features analysis15
Differentiation16
Branding strategy17
Competitive review18
Competitive analysis18
Market share19
Competitive positions and roles20
Strategic sweet spot21
Positioning22
Distribution review23
Current supply chain members and roles23
Value-delivery network analysis24
Current type of distribution strategy25
Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT)26
Microenvironments27
Macroenvironments28
Prepare this slide twice:
1. When you are ready to submit Part 1, prepare your Table of Contents for Part 1
2. When you are ready to submit Part 2, prepare your final Table of Contents for both Part 1 and Part 2
3
Section A
Current Marketing Situation
4
4
A.1.a. Market Description
Description of market segments
5
ProActiv primary target is between the ages of 24 and 65. They are female urban professionals with at least some college. This consumer has an active lifestyle. They are concerned about social and environmental issues. Mind and body wellness are important to them. They belong to a health club; take yoga, Pilate's or tai chi lessons. The effects of aging and the maintenance of a youthful appearance are a part of their life.
The secondary target market is females between the ages of 18 and 30, at both secondary and post-secondary education levels. Students and recent graduates, located in major urban markets are important for this target market because the majority of students are situated in the more populated areas of cities. This target market would be more inclined to utilize untraditional media for information, in the way of social media and online advertisements
The third market that is trying to be reached is professional single men between the ages of 20-45 with a gross household income of $45,000 to $85,000. These men are concerned with impressing n.
•Semblance is a skincare brand based out of Udaipur that offers products made from natural ingredients and is 100% chemical-free and it was started by Priya Bhanu in 2020.
•People with nature, Nature with people. Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and skincare essentials with captivating fragrances. Semblance offers a range of products, including face mists, face cream, lip balm, and face wash, all of which are priced under Rs 399.
•This has led to the rise of brands like Semblance, which offer safe and natural skin care products.
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals
Social Integrated Marketing Communications Strategic PlanNikki Ilchert
This slide show contains a Social IMC Strategic Plan for a client, Alpha Hydrox. The entire presentation was created from the ground up by 5 students in Northwestern University's Integrated Marketing Communications Graduate Program. The team consisted of students in the US and international students coming together to create a cohesive plan over an 8 week period. Once completed, the plan was presented via a live streaming session to the client in a presentation with Q & A to follow. The client was pleasently surprised since we dared to deviate from their current strategy, as we felt the risk would be well worth the reward.
Similar to Consumer and Innovation Trends in Skincare (20)
QA Paediatric dentistry department, Hospital Melaka 2020Azreen Aj
QA study - To improve the 6th monthly recall rate post-comprehensive dental treatment under general anaesthesia in paediatric dentistry department, Hospital Melaka
We understand the unique challenges pickleball players face and are committed to helping you stay healthy and active. In this presentation, we’ll explore the three most common pickleball injuries and provide strategies for prevention and treatment.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
Struggling with intense fears that disrupt your life? At Renew Life Hypnosis, we offer specialized hypnosis to overcome fear. Phobias are exaggerated fears, often stemming from past traumas or learned behaviors. Hypnotherapy addresses these deep-seated fears by accessing the subconscious mind, helping you change your reactions to phobic triggers. Our expert therapists guide you into a state of deep relaxation, allowing you to transform your responses and reduce anxiety. Experience increased confidence and freedom from phobias with our personalized approach. Ready to live a fear-free life? Visit us at Renew Life Hypnosis..
Antibiotic Stewardship by Anushri Srivastava.pptxAnushriSrivastav
Stewardship is the act of taking good care of something.
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
WHO launched the Global Antimicrobial Resistance and Use Surveillance System (GLASS) in 2015 to fill knowledge gaps and inform strategies at all levels.
ACCORDING TO apic.org,
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
ACCORDING TO pewtrusts.org,
Antibiotic stewardship refers to efforts in doctors’ offices, hospitals, long term care facilities, and other health care settings to ensure that antibiotics are used only when necessary and appropriate
According to WHO,
Antimicrobial stewardship is a systematic approach to educate and support health care professionals to follow evidence-based guidelines for prescribing and administering antimicrobials
In 1996, John McGowan and Dale Gerding first applied the term antimicrobial stewardship, where they suggested a causal association between antimicrobial agent use and resistance. They also focused on the urgency of large-scale controlled trials of antimicrobial-use regulation employing sophisticated epidemiologic methods, molecular typing, and precise resistance mechanism analysis.
Antimicrobial Stewardship(AMS) refers to the optimal selection, dosing, and duration of antimicrobial treatment resulting in the best clinical outcome with minimal side effects to the patients and minimal impact on subsequent resistance.
According to the 2019 report, in the US, more than 2.8 million antibiotic-resistant infections occur each year, and more than 35000 people die. In addition to this, it also mentioned that 223,900 cases of Clostridoides difficile occurred in 2017, of which 12800 people died. The report did not include viruses or parasites
VISION
Being proactive
Supporting optimal animal and human health
Exploring ways to reduce overall use of antimicrobials
Using the drugs that prevent and treat disease by killing microscopic organisms in a responsible way
GOAL
to prevent the generation and spread of antimicrobial resistance (AMR). Doing so will preserve the effectiveness of these drugs in animals and humans for years to come.
being to preserve human and animal health and the effectiveness of antimicrobial medications.
to implement a multidisciplinary approach in assembling a stewardship team to include an infectious disease physician, a clinical pharmacist with infectious diseases training, infection preventionist, and a close collaboration with the staff in the clinical microbiology laboratory
to prevent antimicrobial overuse, misuse and abuse.
to minimize the developme
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...
Consumer and Innovation Trends in Skincare
1. Consumer Insight
Consumer and Innovation
Trends in Skincare
Body care, face care, hand care, sun care, make-up
removers, and depilatories
Category Series. Published December 2013
2. Meet the Authors
2
Ramaa Chipalkatti, Senior Analyst
I am a Senior Analyst in the Consumer Insights
team, with a keen interest in consumer trends
and innovation across all FMCG areas: food
and drink, personal care, and household care.
Since joining Datamonitor in early 2012, I have
authored a number of short- and long-form
reports on a diverse range of topics, including
innovations in cereal products, cheese, sauces,
and household cleaning, as well as reports with
a consumer trends focus such as on-the-go
trends and the evolution of cruelty-free claims. I
am also involved in the design of Datamonitor's
primary Consumer Survey research and have
presented at international personal care
conferences such as In-Cosmetics and Beyond
Beauty, both in Paris, 2013.
Jamie Mills, Associate Analyst
I joined Datamonitor in 2012 as an Associate
Researcher after graduating from the
University of Manchester with a degree in
European Studies and French, and became
an Associate Analyst in 2013. While working
at Datamonitor Consumer, I have carried out
detailed research over FMCG markets on a
global scale as well as offering in-depth
analysis and opinion on emerging trends and
new innovations. My particular areas of
interest lie in the impact of consumer trends
on market growth, country-specific profiles of
consumers, and the future development of the
FMCG industry in emerging economies.
4. Health & Wellness
Source: [1] Datamonitor Consumer Survey 2011, *Datamonitor Product Launch Analytics4
Anti-aging claims remain the most popular among skincare products to address ongoing consumer
desire to look younger for longer
Consumers in general are becoming increasingly appearance-conscious, particularly with the growing
popularity of social networks driving a "visual culture." Consumer demand for anti-aging products remains
strong – driven by a desire among the baby-boomer generation to look younger than their actual age, as well
as the "fear of growing old" mindset among the youth. On average, over six in 10 consumers globally1 (51% of
male consumers, 72% of female consumers) say that they are concerned about the appearance of fine lines
and wrinkles. However, more than half of these concerned consumers1 (55%) say they do not buy any
products to address these issues. A significant opportunity exists in enticing these consumers with innovative
anti-aging skincare products or multifunctional products that incorporate anti-aging benefits as well.
Global: consumers concerned about wrinkles and
appearance of fine lines, by age, 20111
Global: consumers who are concerned about wrinkles and
appearance of fine lines and do/do not purchase products to
address these issues, by age (%), 20111
Top five claims
on skincare
products, 2012*
Anti-aging
Private label
Natural
No parabens
Organic
Overview Non-invasive anti-aging Disease management Natural ingredients Functional benefits
5. Easy & Affordable
Source: Datamonitor's Product Launch Analytics5
Overview Multifunctional skincare On-the-go Easy to use
Innovation in multifunctional products is becoming more diverse to target a variety of consumer needs
One Night Tanned
Instant Beach-Bronze
Buttergel by Soap &
Glory – Using Tanwrap
technology, the product
features shea and illipe
butters and "conditions,
moisturizes and bronzes,
leaving skin all-at-once
beachy beautiful!"
Regard Divin by
L'Occitane – A
multifunctional and anti-
aging eye cream that is
designed to help
smooth lines and firm
fragile areas, reduce
dark circles and
puffiness, and enhance
radiance.
Intensive Overnight
Repair by
Hydroxatone – "A rich,
decadent, multi-
functional anti-aging
night treatment created
to work at night to help
optimize/support skin's
own repair process and
improve skin's strength,
resiliency and volume."
Natural Honey Elixir
of Youth body lotion
by Colomer Beauty &
Professional Products
S.L. – Featuring "7-in-
1" benefits, claimed to
hydrate, nourish,
soften, smooth, tone,
brighten, and give
elasticity to the skin.
Balea Men, Wake Up Call
wash and shave gel by
DM-Drogerie Markt – The
product offers a "2 in 1
revitalizing cleansing gel
and shaving gel," providing
an "intensively nourishing
and moisturizing power
formula with provitamin
B5."
6. Evolving Landscapes
Source: [1] Datamonitor Consumer Survey 20136
Overview Emerging market opportunities "Bite-size" sachets
Adopting a "glocal" strategy is especially important for global beauty brands to appeal to consumers in emerging markets
The essence of a successful "glocal" (global, yet local) strategy is recognizing that consumer needs and preferences vary widely across
different geographical regions. Brands formulated for Caucasian skin, for example, or different climatic or environmental conditions, will
be less effective on Chinese skin and unsuited to the extreme temperatures or pollution levels of Chinese cities. Offering consumers
tailored, targeted products therefore demands a shift away from a "one size fits all" approach. Results from Datamonitor's Consumer
Survey highlight some of these local preferences. For example, 71% of Chinese consumers say that anti-aging benefits are high priority
or essential benefits of skincare products, compared to only 41% of American consumers. Chinese consumers also place greater
emphasis on "natural"/organic ingredients compared to American consumers. Consumers in different regions also attribute different
levels of priority to sun protection benefits. In a tropical country such as Brazil, which has extended summer periods, consumers are
keen on sunbathing and showing a tanned skin. However, they are also increasingly health-conscious and therefore more willing to
wear sun protection formulas that prevent their skin from sun effects such as cancer and early aging. It is important that international
brands understand and address these cultural and regional nuances through specially formulated product variants that are exclusive to
the local market.
US, China: skincare shoppers who consider these skincare
product benefits to be high priority / essential (%), 2013 1
Brazil, rest of world: skincare shoppers who prioritize sun
protection benefits in skincare products (%), 20131
80% 62%