Summary presentation to the Kingston Real Estate Investors (KREI.ca) group outlining how Branding, Marketing and Sales work together for real estate investors.
Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
Search, Social & Online Reputation Management for Professional Service ProvidersPhil Buckley
There are very specific concerns that professionals need to deal with. Doctor's, lawyers, CPA's have their name and brand intertwined.
This slide deck focuses on a high level look at the best practices and pitfalls of doing business in the modern online environment.
Summary presentation to the Kingston Real Estate Investors (KREI.ca) group outlining how Branding, Marketing and Sales work together for real estate investors.
Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
Search, Social & Online Reputation Management for Professional Service ProvidersPhil Buckley
There are very specific concerns that professionals need to deal with. Doctor's, lawyers, CPA's have their name and brand intertwined.
This slide deck focuses on a high level look at the best practices and pitfalls of doing business in the modern online environment.
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
Using LinkedIn within your organisation - the value for individuals and teams.
Book a Profile Review or Transformation or book a webinar for your organisation or team. http://www.wildfiresocialmarketing.com
Jo@wildfiresm.com +61 0422 431 039
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
Be Searchable, Findable & Shareable OnlineDebi Davis
When it comes to marketing, making the shift to digital means having a strategy that complements the way consumers use the Internet. They search. They find. They share.
Your brand is an important component in the development of a strong technology organization. Sharing who you are is important in finding and recruiting top talent to your organization.
Traditional Lead Gen is as Outdated as the ScrunchieAngela Leavitt
Delivered at the Women in the Channel conference, part of the Channel Partners Conference & Expo, Angela Leavitt discusses the evolution of lead generation and how to effectively harness the power of "The Connection Economy."
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
Review the Slides presented by Andy Levine, Anatalio Ubalde, Jennifer Wakefield, and Ben Wright at the International Economic Development Council Columbus 2010 meeting.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
Using LinkedIn within your organisation - the value for individuals and teams.
Book a Profile Review or Transformation or book a webinar for your organisation or team. http://www.wildfiresocialmarketing.com
Jo@wildfiresm.com +61 0422 431 039
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
Be Searchable, Findable & Shareable OnlineDebi Davis
When it comes to marketing, making the shift to digital means having a strategy that complements the way consumers use the Internet. They search. They find. They share.
Your brand is an important component in the development of a strong technology organization. Sharing who you are is important in finding and recruiting top talent to your organization.
Traditional Lead Gen is as Outdated as the ScrunchieAngela Leavitt
Delivered at the Women in the Channel conference, part of the Channel Partners Conference & Expo, Angela Leavitt discusses the evolution of lead generation and how to effectively harness the power of "The Connection Economy."
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
Review the Slides presented by Andy Levine, Anatalio Ubalde, Jennifer Wakefield, and Ben Wright at the International Economic Development Council Columbus 2010 meeting.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Using social media to build your personal brandAmanda Sterling
Your social media presence has a vital part to play in your personal brand and your interactions with potential employers, customers, colleagues, anyone really!
Think of it like your digital footprint that presents what you’re about. Much like a real footprint your digital brand is an ever moving thing. It is the culmination of your interactions across social platforms that creates your brand.
Social Media + PR + Marketing; how do they workMEPR Agency
What do you know about Social Media, Public Relations, and Marketing? It's all very overwhelming. Here, you will get an overview about what we know, what we should know, and ways to include initiatives into our next campaign. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at www.MEPRagency.com or www.KiaJarmon.com.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
Similar to Tri-County Real Estate Investors (KWCREI) - Branding and Marketing (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
4. The Path to “Getting What You Want”
Who you are
What you do
How you do it
Who you do it for
Why you do it
Getting your message
out there
Getting people to care
Getting them
to work with you
5. The 5 “A”s to “Get What You Want”
Appreciate
Appeal
AttractAdvise
Acquire
6. What is Branding?
“Your brand is what people say about you when you
aren’t in the room”
~ Ray Gauthier
7. The Silver Bullet
Be different in a way
that provides value to
the people you most
want to work with.
8. Defining Your Ideal Client
CONS
Challenging
Scary
Work with Fewer
Saying No
PROS
Relevant Value
Communication
Work with Fewer
Attraction
Fun
Appreciate
9. Defining Your Ideal Client
What keeps them up at night?
Who do you enjoy working with?
Hobbies, Interests, Passions
Associations or Advocacy groups
How do they like to work?
Relationship with money?
10. Be your Brand
“Canada’s leading authority when it
comes to investing in apartment buildings
anywhere in Canada.”
“An investment in knowledge was going to
be the most important investment I could
ever make and one that would later be my
ticket out of a poverty life. My High
Performance products are designed to
create those results for others.”
Appeal
11. Goals D Strategies D Tactics
Tactics
Strategies
Goals $
E
# #
E
#
AttractAdvise
Acquire
12. Networking / Learning Objectives
“When a group of individual minds are coordinated and
function in harmony, the increased energy created
through that alliance becomes available to every
individual in the group.”
~ Napoleon Hill
14. Your Roadmap
• What can I do now?
• What’s my next step?
• Peeling back the onion on a few specifics.
15. Where to start
• Email
• Business name
• Business card
• Logo
• Bio
• Social Media
• LinkedIn, Facebook, Instagram,
Twitter
16. Where to start (Resources)
• Email
• GoDaddy,
• Google Apps
• Design
• Canva
• Colours
• Palleton
• Printing
• Vista Print
• Outsourcing
• Fiverr
• Upwork (Elance –
oDesk)
17. Where to start (Resources)
• Free Images
• Unsplash.com
• Pixabay.com
• FreeImages.com
• Pexels.com
• StockFreeImages.c
om
• Paid Images
• iStock
• Web Hosting
• Bluehost
• Wix.com
SquareSpace.co
m
• Audio (music)
• AudioJungle.net
• AudioBlocks.com
18. Peeling Back the Onion
• Website Best Practices
• Social Media Culture
• To Blog or not to Blog
• Podcasting Benefits + tips and tricks
• Video Benefits + tips and tricks
19. Website Facts
• 97% look online before buying locally
• 90% use Search Engines
• 48% use online Yellow Pages
• 42% use online comparison sites
• 19% book appointments through websites
• 44% of businesses don’t have a website
• 58% of website traffic viewed on phones
21. Website Best Practices
10 20 30 40 50 60
sec
Credibility
And
Professionalism
Message
Navigation
Purpose
Description
Call To Action
22. Social Media Culture
• Social Media is a “Slow Burn”.
• Social Media is first and foremost “Social”
• People are hungry for valuable content – if they don’t
get it from you, they’ll get it from someone else
23. Social Media Culture
• What to share
• How to “be social”
• Your Social Brand
• Curation
• Getting traffic
24. To Blog or not to Blog
• Great way to add your “personality”
• Builds credibility
• Blends well with Social Media
• Best way to get Search Engine Optimization
• Tips
• Make it evergreen
• Solve problems
• Speak to your passions
25. Podcasting
• Higher level of “credibility”
• Easier than Blogging
• Low cost
• Equipment: Mic, Scisor Arm, Pop filter, Amp,
Software (Audacity, FreeConferenceCall)
• Tips - Tricks:
• Guests
• Outsource Intro
• Convert to Blog (Use Trint to transcribe)
• Syndicate
26. Video
• Even higher level of “credibility”
• Not for everyone
• More costly and definitely more time commitment
• Tips - Tricks:
• Toastmasters
• Outsource Editing
• Outsource Design, Music, Intro, Outro
• Convert to Podcast & Blog
• Syndicate
27. Summary
• Build your Brand before you build your Marketing
• Understand who you want to work with
• Be You – Be your Brand
• Give generously before you even attempt to Sell
• Use the tools (Tactics) that work for you
• Ensure you cover the basics
• Have fun
30. Who is this guy anyway?
Ray Gauthier
Property Sense Inc.
PropertySense.ca
ray@propertysense.ca
519-405-0070
linkedin.com/in/raygauthier
Editor's Notes
Marketing isn’t what we’ve been led to believe it is.
Why “we” are in this room. How to make the most of getting together in a group like this and use “marketing” to get what we want out of it.
Agenda later
Marketing isn’t “stuff”
Branding is your message. It’s who you are, how you operate, how you think and how you help. It also answers your big Why – what’s your passion and how did that develop.
Marketing is all the activities you undertake to tell people about your brand.
Sales is why you are in business. It’s the result of your marketing.
If this were the english language,
Branding is the nown – it’s the “things” or the “topic”.
Marketing is the verb – it’s the action that applies to the subject
Sales is the result of taking that action.
Appreciate: Know your ideal client intimately. Appreciate their needs, wants and problems. Know where they live, where they work, where they play.
Appeal: Be intriguing. Be someone they want to know
Attract: Only spend time and money “attracting” once you have the brand and marketing to be appealing and relevant to them
Advise: Give freely - your knowledge, expertise, solutions.
Acquire: This is the “sale”. They make a purchase or they solidify a relationship. They move from lead to opportunity to client.
Layer that over Branding – Marketing - Sales
Examples:
Home Hardware (Homeowners, helping home owners)
Quality is Job 1
Our customers are number 1
We care
Demograhhics vs psychographics
Pierre-Paul Turgeon
Ben Muresan – Chris Rood disciple
Setfan Aarnio
Goals & Tactics SMART (Specific, Measurable, Achievable, Relevant, Timely)
Strategies – Overarching and Directional
G: Have 10 Million of pre-approved JV funds by year-end
S: Build JV Relationships
T: Acquire one financial JV partner per month in 2018
Reach an audience of 100,000 Real Estate Investors by Dec 2019
Become and Influencer
Speak at 6 events for remaining of 2018
Napleon Hill
Think and Grow Rich - The proven 13 steps to riches
What does Branding, Marketing and Sales look like in Real Estate Investor Networking?
Email: MandyA234@gmail.com vs Cindy@eliteproperties.ca
Business name: A&B consulting vs Kingston Property Services
Business card: Have one
Logo: not needed. Be simple. Must be embroidable. 2 colors max. Don’t over think it.
BIO
• YOUR BIO IS NOT A RESUME
• BIOs AREN’T ONE SIZW FITS ALL
• BE AS PERSONAL AS YOU ARE COMFORTABLE WITH
• TELL A STORY
• BE SUCCINCT
• GET A SECOND OPINION
• TALK ABOUT YOUR PASSIONS
• USE HUMOR GENTLY
• CONSIDER THE AUTHOR
Social Media: Be there BUT, don’t bite off more than you can chew. LinkedIn is untapped for Real Estate Investors.
First 6: BIA/Kelsey Study
Traffic: Statista.com
Having a website is a Strategy – to have one, you Must have a Goal for it. –
You have 10 seconds to make your second impression.
Responsive vs Adaptive
Credibility and Professionalism: First 10 seconds
Message: Clarity, Concise, Relevance, What and for Whom
Navigation: Intuitive and Prioritized
Purpose Description: Why and How
Call to Action: Easy and Risk Free next step
Overarching principle – Give more than you take.
What to share: Be more casual. Solve problems. Pictures. Rated “G”.
How to “be social”: Mike Bedard Post Comment (The difference in how Millionaires think).
How to win friends and influence people. If you want to gather honey, don’t kick over the beehive.
Your Social Brand: Twitter, Instagram, Facebook (site) more personal. Facebook business page and LInkedIn more professional
Curation: max 75%
Getting traffic: Post, Like, Share, Comment.
Don’t get stuck “planning”. Start today. Make mistakes. You are among friends.
Richest Man in Babylon:
6 Laws:
Keep part of what you earn
Put your savings to work
Avoing Debt
Don’t sprculate
Invest in yourself
Protection and diversification
Go Giver:
The 5 laws of Stratosoheric Success;
Value
Compensation
Influence
Authenticity
Receptivity
Mirror Mirror
Value Ladder:
Who are you
What do you do
Why do you do what you do
How do you do what you do
Who do you do it for
What makes you different
Why should I do business with you.
