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Facebook for Business

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Janet Fouts
Janet Fouts

Facebook for Business presentation for the Chrystal Bougon's Sassy Networking event for business women on May 26, 2011

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FACEBOOK FOR BUSINESS SASSY Networking 2011 @jfouts
WHAT ARE YOUR GOALS? •Increased sales •Brand awareness •Email signup •Customer support •Product development @jfouts
HOMEWORK • Competitive analysis • Market analysis • Tools/apps • Facebook Connect @jfouts
YOUR PLAN • Resources • Content frequency • Fan focus/content • Tools/apps • Ads @jfouts
@jfouts
What if nobody comes? @jfouts
DON’T REINVENT THE WHEEL Votigo @jfouts
DON’T REINVENT THE WHEEL Personalization @jfouts
LIKE OFFERS Before After @jfouts
PAYVMENT SHOP @jfouts
FACEBOOK ADS • Be direct • Choose images for POP • Don’t use jargon • Usereal interests for keywords • Be personal • Narrow demographics • Solve a problem • Create multiple ads (A&B • ASK for the like test) • Promo codes • Focus on performance @jfouts
CPM OR CPC? • Depends on who the ad is for • Existing fans? CPM • New fans? CPC • Branding? CPM @jfouts
CM PHOTOGRAPHICS @jfouts
CM PHOTOGRAPHICS @jfouts
CM PHOTOGRAPHICS @jfouts
DEMOGRAPHIC TARGETING • 24-30 yr old women whose status = “engaged” • $600 ad investment • $40,000 direct revenue • 19,610 fans @jfouts
SOCIAL ADS • 85% more effective • Leverage friends’ likes • Users profile image @jfouts
EARNED MEDIA 800,000 users shown 125 ads by 75 brands @jfouts
RAVING FANS? • Combination of real sharing and paid ads increases awareness • Paid media is a catalyst-follow through with valuable content • Balanceacross homepage, social and earned @jfouts
S.E.O. • Unique naming • Content matters • Think about the URL • Direct links to your website • Think like a human (not a bot) • Upload videos instead of linking • Dense content in the “about’ section • Use “Attach Link” • Tagging creates inbound links • Drive with Twitter @jfouts
QUESTIONS? JanetFouts.com Janet@JanetFouts.com SocialMediaCoachingCenter.com Twitter- @Jfouts Linkedin - JanetFouts 408.216.7423

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