Media - Terminology

1. Terminology
Kainaat Mirza

2. WEB 2.0
What is it?
Web 2.0 is a way of connecting people through collective contribution and allowing easier reach to more
audience to satisfy them through content and creation.
Example:
An example of Web 2.0 in use is YouTube where individuals are able to freely post content and share to
others. YouTube is also widely available on almost every device which makes it easily accessible.

3. USER-GENERATED CONTENT
What is it?
Any form of media content created by users of an online system/service, often made available on social
media websites.
Example:
An example of user-generated content would be forums, posts, chats, tweets, blogs, vlogs, advertisements
etc.

4. PROSUMER
What is it?
A prosumer is someone who consumes and produces media.
Example:
YouTube is a prime example as a user can produce something, and they can also watch other YouTube
videos.

5. GATEKEEPER
What is it?
Gatekeeping is when information is filtered for different ways of communication.
Example:
When writing a news report there will be certain rules in place which may include relevance, and the
importance.

6. CROWD-SOURCING
What is it?
A process where services/ideas come from an online community/large group of people, rather than the
traditional employees.
Example:
“My Starbucks Idea” - campaign in crowdsourcing feedback on the brand and product level.

7. CROWD-FUNDING
What is it?
Crowd-funding is when small amounts of money from individuals are given to finance a new business.
This is mainly done through social media.
Example:
Crowd-funding done for the ‘Marina Abramovic Institute which raised $661,452 to build her dream
project with her art skills.