This document summarizes research done on various film magazines to choose one for advertising an upcoming film. It discusses magazines like Empire, Little White Lies, and Sight and Sound but finds they do not align well with the target audience of teens. Entertainment Weekly is selected as it has a large readership of young females aged 18-34, matching the intended viewers of the film. Its coverage of popular films like Twilight and The Hunger Games also suggests it can help publicize the film and attract the target demographic.

1. FilmMagazineResearch
By Holly Taylor and Kainaat Mirza.

2. FilmMagazines
As part of the marketing campaign for advertising our film, along with the
teaser trailer and the film poster, we want to publicise our film from
featuring on a magazine cover.
After doing some research into films being advertised on magazines, we
discovered a specific genre of magazines - film magazine. These magazines
focus are specifically about films; reviews, context, actors, artistic value
etc.
As a result we have decided to choose a film magazine to have the cover of our
film as we feel this would be more effective in gaining a wider audience, an
audience intrigued in the world of film.

3. ExamplesofFilm
Magazines:

4. Empire
Empire is a British film magazine published monthly by Bauer
Consumer Media of Hamburg based Bauer Media Group.
It is the biggest selling film magazine in the United Kingdom and
is also published in the United States, Australia, Turkey, Russia,
and Portugal.
Empire is populist in both approach and coverage. It reviews both
mainstream films and art films, but feature articles concentrate on
the former.
However why we chose not to use this company is because after
research of the company and their covers we found that their
target audience seems to be more focused upon middle class
males aged 16-30. Also generally they have more males featured
on the cover then female, this does not relate well to our cast. This
is not similar to our target audience.
The magazine costs around £4, a bit too expensive for our young
audience who may not be willing to pay this much for a magazine

5. LittleWhitelies
Little White Lies is an internationally distributed movie
magazine. It has been described as one of the "magazines at
the vanguard of the independent publishing movement".
The film magazine is known for their magazine covers which
are typically drawn by an artist.
Costs £3.95.
Their target audience 8-30 Young professionals/students, or
graduates with significant disposable income and time rich.
Once again this does not tie in with our target audience or
genre of our film. If we chose to advertise with this company
we would be appealing to the wrong people.
Although I don't think we should appear on the cover, we
could fit in well by having an article inside. Readers of this
magazine discuss film as an art form rather than just
entertainment, this could link to the social issues portrayed in
our film
However our brief is for a magazine cover.

6. SightandSound
Sight and Sound is a British monthly film magazine published by
the British Film Institute (BFI).
The film magazine Sight and Sound is aimed at the older
generation with a high intellect who think of cinema as an art.
Generally the magazine tends to focus on iconic, independent and
international films and therefore caters for niche audiences.
Whereas our film is aimed towards teens.
The main cover image of Sight and Sound tends to be the face of
famous directors or iconic images from cinema.
Yet we want to have a picture of all four of our characters, a typical
convention of our genre, linking back to our usp of
characterisation.

7. However westillfeltwehadn’tfound
themostappropriatecompanyforus.
So we decided to research the films we had
analysed earlier on in pre production (juno,
pitch perfect etc). We found that all these films
had a magazine cover on the magazine -
Entertainment Weekly.

8. EntertainmentWeekly
Entertainment Weekly (sometimes abbreviated as EW) is an
American magazine, published by Time Inc., that covers film,
television, music, Broadway theatre, books and popular culture.
Although this film magazine doesn't have a huge audience of young
teens due to most teens not reading film magazines. We discovered
that this magazine instead has a huge readership of young females,
a more relatable age group to our film. Unlike the other film
magazines. The percentage for readers aged 18 - 34 was 39%.
http://www.ew.com/ew/static/advertising/demographics.html
Also unlike our research for the other film magazines we found a lot
more variety of young audience films; twilight, hunger games etc.
Films that we did not find at all on the other films.
As a result we have chosen to use the film magazine Entertainment
Weekly as we feel it is a well known Film magazine that relates more
to the entertainment aspect of film (indicated by the name of the
company). This is important as our film's purpose is to entertain
young people, it isn't an art film. Also it has a wide readership which
relate to our target audience and will ultimately help to make our film
more successful by publicising the film to the audience.