This document provides a pitch presentation for a film called "Same Differences". The film will follow four characters dealing with different social issues - mental health, racism, family issues, and disability. Each character will pursue ways to address their issues and fight discrimination. The presentation outlines ideas for the film's teaser trailer, poster, target audience, and how it will address real-life social issues similar to other teen drama films. The teaser trailer will introduce each character and their issue before showing them joining together for a campaign. The target audience is primarily females aged 15-24 from a working-class background to raise awareness of these issues through social media.

1. Pitch Presentation
Kainaat, Holly, Laura and Megan

2. Brief overview:
This story is about 4 young individuals facing
problems in life.
Within each character they deal with greater issues
in regards to racism, mental health, family issues
and disability.
They all pursue ways in dealing with these issues
and fighting for their rights against discrimination.

3. ‘Same Differences’ means referring to two or more subject matters which aren’t
equal yet they share similar values.
We felt this best suited our film as there are issues that all the characters are
dealing with, and they aren’t seen to be equal, but they share the same
attitudes towards society accepting them and this is what brings them
together.
The oxymoron is also quite catchy and memorable.
Movie Title: Same Differences

4. Campaign Ideas - Unique Selling Point
The characters for our teaser trailer create our unique selling
point.
Each of the four characters in our film have a different social
issue to face.
The trailer will give the audience an idea of their personality,
their problem, and they way they deal with it.
We feel that these real life topics need to be addressed in order to raise awareness of them.
We also consider this a USP in terms of the genre because a teen drama has typical conventions of
romance and elements of comedy, however our film could create a serious and inspirational tone yet is
still primarily targeted towards teenagers.

5. Character representation and costumes;
● For the character that suffers with a mental illness; we chose to dress her all in black as it represented the feelings the
character had.
● For the character who had to deal with racism; we chose to dress her in a headscarf which demonstrated why she was
bullied.
● For the character suffering with family issues; we chose to dress her in a normal teenage outfit that shows her bruises so
that it will be recognisable.
● For the character that suffers from discrimination due to a disability; we chose to dress her in a stereotypical outfit to
show that she is no different to the others.
Mise en scene - props, making our trailer more realistic;
● Pills
● Campaign Posters
● Hijab
● Wheelchair
● Special fx makeup
● Home comforts - posters, etc.
Idea for our Teaser Trailer
Graphics - The typography inspired from the Suffragette because we wanted it to be noticeable and defined, typical of a protest
poster, once we researched the text, we found our own one that looked similar called ‘Cargocrate’.

6. The Narrative of The Teaser Trailer
1. We will start with a mid shot of with a main character sitting in a spotlight. Then the edit cuts to
a montage of her day to day life, presenting her issues virtually.
1. Next we show a different character sitting in a spotlight and then her day to day life and her
montage of her life. We do this with all four characters, in a fast pace.
1. After introducing all the characters to the audience, we see them all walking towards their
campaign. the screen goes black and then it shows the campaign before showing the title.
1. This sets the scene for the plot of the film and shows where the film starts of. Doing this will
intrigue the audience to come and watch the film.
1. We aim to please a wide variety of audiences and with this teaser trailer, it doesn’t actually
show any specific demographics meaning that all audiences will be enticed to see it.

7. Ideas for the Film Poster
Posters are very important in suggesting to the audience what the film may be about and
thus create enigma for the audience. Ways in which we can achieve this are;
Colours; black, blue and white as we feel they reflect the simplicity of the characters
however with the blue it is bolder and shows that the characters can present that
boldness in the way they act within the film.
Main image will be a full body image image of all four characters as the main image.
Secondary Images below this will link to the campaigning narrative in our film; showing
signs from the campaign, or the coming together of people.
This will be the main iconography for our film.
The tag line will be situated around the main image that will hint a little at the plot of the
film and give a slight indication to the viewers on the type of film we are putting out.
The directors name will be placed at the bottom with the actors names at the top of
the poster, as this then follows the conventions of a typical film poster.

8. Target Audience Profile
● After doing research on Pearl and Dean and IMDb of similar
films. We concluded that the most suited target audience for
our film will be females between the ages of 15 and 24 and a
class status of C1 (working class).
● The aim of our film is to raise awareness of social issues.
With 92% of teenagers using social media on a daily basis,
it’s been statistically proven that they have a lot of power
within this field.
● For instance, with the use of hashtags, Twitter creates a
dominating platform to not only raise awareness of our film,
but also of the issues themselves.
● Source: http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/
● Despite this, we also want an element of the film to interest the older age groups, as we feel they can
also play a significant role in promoting the severity of social issues.

9. Specific Target Audience
Narrowing our target audience down to a more
definite group, has segregated our audience into 3
separate categories, known as strivers, innovators
and thinkers.
● Strivers - Motivated by achievement and
concerned for the well-being of others.
● Innovators - Enjoy niche products and have
high self-confidence, like to take charge.
● Thinkers - Motivated by ideals and
functionality.
We believe that these different types of people could
benefit from watching our film, as they would be
motivated to promote the change we’re aiming for.
Audience Profile: Alice, 17.
Alice is currently a AS student at her sixth
form. Due to being a full time student, she
does not have a lot of money.
However one way she likes to get out of the
house is go to the cinema with her friends.
She enjoys teen dramas, her favourites
including; clueless, juno and mean girls.
Alice is a classic example of the type of
person we would target to watch our film.

10. Real Media Products
Cyberbully shows the issues that can be caused with bullying and shows the impact it has upon the character and this is
also a real life issue.
Now is Good looks at a girl who has leukemia and she is wanting to fulfil her wishes before she dies, this shows that even
teenagers have issues in regards to their health and it can impact them and those around them.
Juno is about teen pregnancy and this is an issue that is now quite common in today's society.
All of these films have characters that deal with issues and they then have a resolvement, or the issues is improved. In ours we
show the progress of how society deals with the characters issues, and how at the beginning the characters don’t feel
comfortable with who they are, but by the end they will have found resolvement through the struggles and this will be portrayed
We have looked at other teen dramas that related to the type of film we are achieving to make, we looked at Cyberbully, Now
is Good and Juno. These are all films that have a slightly similar addressing issue as we are portraying with our film.