This document provides an overview of strategies for using social media to develop a local brand. It discusses using Facebook, Twitter, LinkedIn and blogging to engage customers, build trust and exposure, and position oneself as an expert. Specific tips are provided on setting up business pages on Facebook and engaging audiences through regular posting of diverse content. The document also notes statistics on growth of social media usage among various age groups and how consumers now use online resources for local information.

1. Ray Justice & Jerry Grundman
Successful Strategies for
Online Marketing:
Using Social Media
to Develop
Your Local Brand

3. Ray Justice & Jerry Grundman
What We Do:
We help people and businesses
build meaningful local brands.
Websites
Self Development
Social Media

5. Ray Justice & Jerry Grundman
Introductions

6. Ray Justice & Jerry Grundman
Who Are You?
Image - Reputation
Trust

7. Ray Justice & Jerry Grundman
What did you hope
to learn today?

8. Ray Justice & Jerry Grundman
Did You Know . . .
The change in social media use among
Baby Boomers 55-64 rose from
9% in Dec. 2008 to 43% in Dec. 2010
(Marketingcharts.com)
Social networking site usage grew
88 percent among Internet users aged 55-64
between April 2009 and May 2010
(Pew Research)

9. Ray Justice & Jerry Grundman
Did You Know . . .
41% of Americans say they get most of
their news about national and
international events from the Internet
(Source: Pew Research)
Nearly all consumers - 97 % - now use
online media when researching products
or services in their local area
(Source: BIA/Kelsey)

10. Ray Justice & Jerry Grundman
The Big 4

11. Ray Justice & Jerry Grundman
Did You Know . . .
There are 206.2 Million internet users in
the U.S. and 71% have Facebook accounts
About 70% of the Facebook user base resides
OUTSIDE of the U.S.
(Source: OnlineSchools.org)

12. Source: OnlineSchools.org

13. Source: OnlineSchools.org

14. Source: OnlineSchools.org

15. Source: OnlineSchools.org

16. Source: OnlineSchools.org

17. Source: OnlineSchools.org

18. Source: OnlineSchools.org

19. Ray Justice & Jerry Grundman
Facebook:
Facebook passed Google, Yahoo and Microsoft
in user engagement in 2010 with users
spending 12.7% of their time at Facebook.
Facebook users logged 49.4 billion minutes, up
79% from 2009, while total page views grew
71% to 76.8 billion, according to comScore.
Facebook accounted for 10%
of U.S. page views in 2010.

20. Ray Justice & Jerry Grundman
Facebook Pages
for Business:
• Be committed and get buy-in from key
players in your organization
• Diversify content to engage many
interests
• Speak in an authentic voice
• Listen and respond

21. Ray Justice & Jerry Grundman
Connect your Page to
Your Website:
• Place your website URL in the
information and contact fields on your
Facebook Page.
• As soon as you have your first 25 fans, get
your User Name and then be sure to use
it everywhere. . . website contact page,
blogs, print ads and email signatures.

22. Ray Justice & Jerry Grundman
Connect your Page to
Your Website:
• When you add new content to your
website, create a post on your Facebook
page about it and then paste in the link
to the website URL.
• Putting a link to anything in a Facebook
post makes it sharable.

24. http://developers.facebook.com/docs/reference/plugins/like-box/

25. Ray Justice & Jerry Grundman
Recent Changes to Pages:
• Switch to using Facebook as your Page
• Your brand page can now “Like” other pages.
• Engage with other brands by posting
comments as your brand
• Email noti cations when users post or
comment.

26. Ray Justice & Jerry Grundman
Why Use Twitter?
• Prospect • Build a better brand
• Generate word-of- • Turbocharge your
mouth advertising customer service
• Learn new things • Go viral
• Get new ideas • Get more business
• Meet new people • Notify customers
Source: www.MrAllBiz.com

27. Ray Justice & Jerry Grundman
Using LinkedIn
• Develop a Classy Pro le
• Connect With Professionals From Your Field
• Recommend & Get Recommended
• Post Jobs & Search For Jobs
• Research Companies
• Join Groups & Discuss Issues
• Join Networks
Source: Buzzle.com

28. Ray Justice & Jerry Grundman
Why Should You Blog?
• It helps your SEO ( Google loves new content )
• You can be seen as an expert in your eld and by writing
you are learning.
• Great content gives people a reason to keep coming back
to your website. You can engage and understand your
customers better.
• Blogs are a much more trusted source than companies
press releases and official company PR.
• It moves customers to a conversion point of trusting and
believing enough to buy.
Source: JeffBullas.com

29. Ray Justice & Jerry Grundman
Know Thyself
The Power of
Suggestion

31. Ray Justice & Jerry Grundman
Thank you
Contact us anytime to learn more about
how we can help you build a
meaningful local brand
Ray@BrandBuilderCompany.com
Jerry@BrandBuilderCompany.com
585.225.2850
Visit us online:
B ra n d B u i l d e r Co m p a ny. co m