The document summarizes 6 secrets to social media ROI based on 166 case studies. The secrets are: 1) Building social media presence organically is better than paying for followers/likes. 2) Passionate belief in your brand leads to success. 3) People like doing business with people they know. 4) Social media and customer service are the same. 5) Leverage your community for innovation. 6) Focusing on success leads to strong results. Each secret is illustrated by a case study example of a company that achieved ROI through social media following these principles.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Every day local businesses face the challenge of getting new customers. With 97% of consumers use internet when researching local products/services (BIA/Kelsey), every local business should have a basic internet marketing plan. This presentation breaks down the elements of a good local internet marketing plan.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
Every day local businesses face the challenge of getting new customers. With 97% of consumers use internet when researching local products/services (BIA/Kelsey), every local business should have a basic internet marketing plan. This presentation breaks down the elements of a good local internet marketing plan.
Social media is different for Business to Business (B2B) organizations. This presentation looks at the differences between B2C vs. B2B marketing. We look at some B2B social media marketing stats, challenges, and some examples from some leading B2B organizations.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Leveraging Social Intelligence for B2B Sales TeamsInsideView
What are the fundamentals of sales? Time is money, you must use technology to be more effective. With customers looking for help on social networks more than ever, social intelligence has the ability to drive more revenue. Delivered by Koka Sexton.
Presenters Ralf VonSosen, Head of Marketing for LinkedIn Sales Solutions and Craig Rosenberg, Industry Expert & Leader discuss what's required to make the transformation to Social Selling.
Why Next Level Publishing Isn't Really Publishing At AllJames Carson
Explaining the disruption in traditional publishing models - particularly in lifestyle magazines. The challenges in overcoming this disruption and what these companies can do about it.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Social media is different for Business to Business (B2B) organizations. This presentation looks at the differences between B2C vs. B2B marketing. We look at some B2B social media marketing stats, challenges, and some examples from some leading B2B organizations.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Leveraging Social Intelligence for B2B Sales TeamsInsideView
What are the fundamentals of sales? Time is money, you must use technology to be more effective. With customers looking for help on social networks more than ever, social intelligence has the ability to drive more revenue. Delivered by Koka Sexton.
Presenters Ralf VonSosen, Head of Marketing for LinkedIn Sales Solutions and Craig Rosenberg, Industry Expert & Leader discuss what's required to make the transformation to Social Selling.
Why Next Level Publishing Isn't Really Publishing At AllJames Carson
Explaining the disruption in traditional publishing models - particularly in lifestyle magazines. The challenges in overcoming this disruption and what these companies can do about it.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
How to Develop an Integrated Marketing StrategyRapleaf
A brief overview of the importance of integrated marketing and how to go about it, including its relationship to content marketing and new online advertising capabilities.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
1. Secrets of Social Media ROI
Revealed by 166 Case Studies
October 16, 2012
2. Did you know?
• 90% of all purchase decisions begin on the internet
• 80% of traffic to a website begins with a search
query
• 75% of people shop online before they buy offline
• 85% are looking for an independent review
• 80% trust the recommendation of another person
• 14% of people trust advertising
Sources: comScore, eMarketer, Nielsen, HubSpot
13. Results and ROI
KPI Qtr. 1 Qtr. 2
Sales About $1MM $2MM
Average Shopper $5,000 >$5,000
Value
Web Site Visitors 50,000/month 400,000/month
Database + ++++
Facebook “Likes” 3,000 180,000
Twitter Followers 700 900
15. Case Study #2: Blendtec
Situation Results
• Blendtec founded in 1970’s • By 2009, company sales
• Sells blenders B2B in increase by +700%
commercial market (e.g.
Starbucks)
• Decides to sell direct-to-
consumer in 2007 with
video commercials featuring
CEO Tom Dickson
• Cost $1,000 to make
21. Case Study #4: AJ Bombers
Situation Results
• In 2009, AJ Bombers, a • 75% of customers come
burger restaurant, opens in from Twitter
Milwaukee, WI • More social media $$$
• Operates at break-even for – Foursquare day results in his
1st six months highest sales to date
• No traditional marketing – Featured in Travel Channel,
Food Wars, through Twitter
• Owner Joe Sorge uses
• Within a year, weekly sales
Twitter
are +60%
23. Case Study #5: IBM
Situation Results
• IBM uses social media as • IBM funds $100 million in
internal collaboration tool product ideas from social
• “Crowd-sourcing” for media collaborations
company innovations • Generates $100 billion in
• Company allows employees revenue
to set up: • 100-to-1 ROI with 44.1%
– 17,000 blogs gross profit margin
– 100,000 use them
– 500,000 participate in crowd-
sourcing “jams”
26. Case Study #6: Foiled Cupcakes
Situation Results
• Gourmet cupcake bakery • 93% of leads from social
serves Chicago market media
• No storefront; website is • Company surpasses
company’s storefront revenue target by +600%
• Social media is the only
form of marketing
27. Does your business live by these principles?
1. To build it is better than to buy it
2. Nothing succeeds better than a passionate belief in
your brand
3. People like to do business with people they know
4. Social media and customer service are the same
business
5. Your community is your best resource for
innovation and ideas
6. When failure is not an option, what results?
28. Socio-media-logy
Crawl Walk Run Thrive
Look Around and Connect and Engage, Involve Fans Help You Do
Listen Activate and Expand the Lifting
• Define business • Establish social • Make content • Rely on your
strategy and goals networks more interesting community for
• Make your web •Quantify and -Video their content and
site desirable to qualify audience -Podcasts ideas
visit • Create and build -Webinars •Nurture them
• Optimize search relationships -Apps -Surveys
• Identify social •Increase what -Live events -Better customer
targets works; pull back •Find new places service
• Build database on what doesn’t to outreach -New products
29. Rob Petersen
• President, BarnRaisers, a digital
and social media solutions
company
http://barnraisersllc.com
• MBA Faculty at Rutgers CMD
• Author, 166 Case Studies Prove
Social Media Marketing ROI
@robpetersen rob@barnraisersllc.com 203-594-1701