Social media has grown rapidly, with Facebook reaching 100 million users in just 9 months. It is now a primary news source and place for social interaction for many users. With over 1 billion Facebook users who are active daily, social media provides businesses a key channel to connect with customers. While once seen just as advertising, social media allows businesses to engage in conversations to build communities and make personal connections that can drive sales and customer loyalty.

1. The Case for Social Media

2. Social Media: What’s the Fuss?
• Years to Reach 50 Million Users
– Radio: 38 years
– TV:13 years
– Internet Explorer: 4 years
– Facebook: 9 months to reach 100 million
users
Social Media is Growing Rapidly
Social Media Revolution Refresh http://vimeo.com/11551721

3. If Facebook Was a Country

4. Your Customers
• 1 Billion Facebook users
• 50% of Facebook users log on every day
• Facebook tops Google for weekly traffic
• 20% of Facebook users have purchased
something because of ads or comments
Your Customers are on Facebook
Social Media Revolution Refresh http://vimeo.com/11551721

5. Middle Age Women
2nd fastest growing demographic on Facebook
Social Media Revolution Refresh http://vimeo.com/11551721

6. Not Just Facebook
• A new member joins LinkedIn every
second
• YouTube: 2nd largest search engine
• 93% of marketers use social media for
business
• 1 in 5 couples meet online
Social Media Revolution Refresh http://vimeo.com/11551721

7. Consumers Turn to Social
• 37 million people watched this Super Bowl
ad
On YouTube

8. Social is a News Source
Twitter Competes with CNN

9. Driving Sales
• By 2016, more than half of the dollars
spent in US retail will be influenced by the
web.
• 20% of Facebook users have purchased
something because of ads or comments
• 67% of B2C marketers say they got a
customer from Facebook
Social Media Revolution Refresh http://vimeo.com/11551721

10. Social Media What’s the Fuss?
Roundpeg Small Business Social Media Survey 2012

11. Social vs. Traditional Media
• Cost
• Reach
• Flexibility
• Measurability

12. Social vs Pay Per Click (PPC)
http://blog.eloqua.com/whats-the-real-roi-of-content-marketing/

13. Social: More than Advertising
Copyright Roundpeg

14. Creating Conversation
Talk to your customers, not at them

15. SOCIAL MEDIA AND SALES

16. Home Team Advantage

17. Making Connections

18. The ROI of Social Media?
“We don’t have a choice
on whether we DO social
media … the question is
how well will we DO it.”
…Eric Qualman, Socialnomics
Social Media Revolution Refresh http://vimeo.com/11551721

19. Social Can Help Customers
• Find You
• Get to Know You
• Learn about HVAC
• Learn About Specials, Promotions and
Products
• Resolve Service Issues
• Refer You

20. Social Is Not Advertising
• Pick the right network
• Listen more, talk less
• Mix personal and business – Social is the
human side of your business
• It’s NOT one size fits all
• Cocktail party rule

21. General Rules: Social Media Is
• Strategic
– Have a plan, set goals and measure results
• About Ego
– If you want to be noticed, pay attention to
others
• Personal
– Decide what your brand personality will be
• Not Time Consuming
– 15 Minutes a Day

22. Which Network is Right for You?
• Target Audience
– Consumer or Commercial
• Business Objectives
– Awareness, Loyalty or Lead Generation
• Do NOT Connect all Social Accounts
– Messages are different by channel

23. Facebook Tactics
• Facebook is about:
• Pictures, pictures, pictures
• The human side of your business
• Connecting with people who know you
• Profiles vs. Pages
• People have profiles and friends
• Companies have pages and fans

24. Facebook Content
• Think of Facebook as a Barbeque
• Information and pictures about:
– Employees, events, and customers
– Community information
– Contests, Offers, FAQ’s Trivia,
– Surveys and Polls

25. Facebook Status Updates
• Fans rarely come back to your page
• Facebook content has a 36 hour shelf life
• Minimum 4 x a week – Don’t forget
weekends
• Maximum 2 x a day – Don’t over share
• Remember it is their Playground
– New Move to Promote Ads, Changes Views

26. Do you need both?
FACEBOOK VS YOUR
WEBSITE

27. Facebook - Build Community
• Pictures, pictures, pictures
• Show the human side
• Community involvement
• Hints, tips and offers
• Testimonials, videos and
pictures
• Update 5 – 7 times a week
• Drive traffic to website

28. Website - Build Customers
• Company Information
• Product Information
• Brand connection
• Videos, Surveys, Conversion
Forms
• Industry Updates
• Update 3 – 5 times a week
• Newsletter sign up
• Schedule appointment

29. Are You Ready for Company?
• Modern Website
• Current Content
• Conversion Opportunities
– Surveys, Downloads, Video
• Traffic Tracking Program

30. Twitter tactics
• Twitter is about what’s happening NOW
• It is about conversations
• It is time consuming (30 – 60 Minutes a
day)

31. What Can You Do
• Connect with clients and suppliers
• Check up on the competition
• Resolve customer service issues
• Thank and reward people
• Ask questions, conduct research, stay on
top of breaking news
• TALK TO PEOPLE NOT AT THEM!

32. Connect with New People
• It is a place to connect with new people
– No permission to join a conversation
• Search for people and topics
• Follow people who follow your friends
• Follow people who follow you
– Check for spammers
• Ask questions

33. Why LinkedIN?
• It is your address book on steroids

34. LinkedIN Tactics
• Build your network
• Status Updates at least once a week
– Professional accomplishments
– Company and individual success
– New projects, new hires
– Links to articles, blog posts, and videos
• Recommend and endorse your contacts
• Join groups
• Selectively ask for help

35. All Roads Lead to Your Website

36. DON’T FORGET EMAIL

37. Next Steps
1. Audit Your Website
2. Stalk Your Competitors
3. Get a Gmail Account
4. Set goals: Awareness, loyalty,
referrals, sales
5. Measure results
6. Modify and begin again

38. Lorraine Ball
www.roundpeg.biz
lorraine@roundpeg.biz
@roundpeg