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The History of Facebook Advertising

HubSpot
HubSpot

How well do you know Facebook? Lots of marketers use the platform to promote their content and drive new business, but how good is your knowledge, really? Is Facebook advertising proving successful for you or your clients business? Facebook have made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers including – Lookalike audiences, Dark Posts and Retargeting ads. As Facebook continues to evolve the advertising platform presents marketers with a huge amount of opportunity to provide contextual advertising for dream segments of their customers. In this slideshare we set out to chart the evolution of Facebook as an advertising giant and what the future may hold for it.

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FACEBOOKTHE GROWTH OF AN
ADVERTISING GIANT
SO, YOU’RE
A MARKETER…
Works at HubSpot
About
You know
Facebook, right?
We thought so too. Until
we realised just how much
we DIDN’T KNOW about
their advertising strategies
over the last few years.
I mean, did you know
that the first way to advertise
on Facebook was through
‘Flyers’ and they have
a ‘Marketplace’
where you can buy
and sell your stuff?
WE DIDN’T!
So we decided to share their story
with you because as marketers
we need to closely watch the
trends in advertising, and with
Facebook being such a big player,
we can’t afford to miss a trick!
Ad

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