The document discusses strategies for real estate agents to use social networking to generate business leads and referrals. It outlines a 4-step formula: 1) establish a LinkedIn profile, 2) participate on sites like TruliaVoices and ZillowAdvice, 3) promote listings using Postlets.com, and 4) use Facebook to maintain relationships. Specific tips are provided for each step, like including recommendations on LinkedIn, responding regularly to inquiries on real estate sites, and posting regularly but avoiding hard sells on Facebook. The next level includes networking on Twitter, starting an informative blog, optimizing an agent's website, and driving traffic to it from all social profiles and print advertising.

1. Social Networking October 1, 2009

4. The Social Media Revolution

5. Future of Social Networking The growth that social networks have exhibited over the past few years will continue. By 2013, an estimated 52% of all Internet users will be regular social network visitors. Online social networking is vital to your business – now and in the future. US Online Social Network Users, by Age, 2008 & 2013 (millions and % change) 2008 2013 %change Children (3-11) 1.7 2.8 61.1% Teens (12-17) 14.9 17.9 20.1% Adults (18+) 62.8 93.9 49.5% Total 79.5 114.6 44.2%

9. Let’s take a closer look at each goal…get ready to take some notes on strategies you can use.

12. Beverly is an Associate with the Weichert Jenkitown PA office. She has over 100 connections on LinkedIn and has received 5 client recommendations. Because LinkedIn profiles rank high in SEO this makes her resume and recommendations highly accessible and visible on Google. Meet Beverly Banks

13. In 2004, Beverly Banks work as my Realtor when I decided to buy my first house. I was very nervous but she made excellent recommendations on different geographic areas, types of homes, etc. without ever being pushy. She guided me in the decision making process, helping to deal with my fears and apprehensions about taking such a big step. I finally decided on my current home, that I love, and have been happy with my decision for over 4 years. I look to the future, when I will need a change and couldn't imagine doing it without Beverly.” Top qualities: Great Results, Personable, High Integrity Check Out These Powerful Past Client Recommendations “ I've known Beverly as a student and as a realtor. I was impressed with her hard work in both situations -- especially when she was able to come up with creative solutions for selling a house during a difficult time in the market! When everyone finally came to the closing, the buyers and I all felt we were making a great deal. If I am ever in the Philadelphia real estate market again, I would certainly work with her.” Top qualities: Personable, Good Value, High Integrity

14. Beverly’s Resume on LinkedIn Shows Up First on Google

17. * Source: Internal, Omniture Analytics Data Trulia Ad Network (TAN) 8.2M Unique Users ** 140% y-o-y growth ’07 – ‘09 5+ Million Unique Monthly Users & Growing! ** Unduplicated unique users from Jan 2009 ComScore Media Metrix Report Trulia Summary Slide

20. Here is 1 of 8 Recommendations Posted On Jeanne’s Trulia Profile "We began the process of finding a realtor to sell our home by doing an extensive internet search of all local real estate offices and each of their agents. One agent, Jeanne Feenick, stood out from the rest. As others have attested, her web page is exceptional – it actually contains more pertinent data than the web page of several real estate agencies we visited. We met with Jeanne on a Sunday and by the following Friday we had a signed contract on our home for 99% of asking price. We can’t say enough kind words about Jeanne – she is simply the best!"

21. Meet Irene Barnaby Weichert Sales Associate – Jersey City Downtown “ I just closed a $625K condo about a month ago from a lead I received on Zillow.com.” -Irene Barnaby

33. “ Friend Lists allow you to create private groupings of friends based on your personal preferences.”

34. Post updates frequently Use links, photos and video Be fun and resourceful Facebook Updates & Posts

37. Facebook Inbox

39. FACEBOOK PAGES VS. GROUPS

47. Social Media Resources Available on Weichert University Go to WeichertOne.com Click on Weichert University Click on Make Your Connections icon

48. Social Media Webinars and Tools

49. Social Media “How To” Videos

50. Thank you for your time today.