Jerry GrundmanBuilding Your Local Brand Your personal brand and connecting through social media
Jerry Grundman• Adults spend 15+ hours a week on the Internet• Expected by 2012 there will be 217 million US internet Users (71% penetration of population)• 55% broadband access, will grow to 90% by 2012
Jerry Grundman There are over 200 Millioninternet users in the U.S. and more than 70% have Facebook accountsThat’s only 30% of the total Facebookuser base. About 70% of the user base are from OUTSIDE of the U.S. (Source: OnlineSchools.org)
Jerry Grundman Mobile Usage• Average smartphone usage doubled in 2010: from 35 MB per month in 2009 to 79 MB• World mobile data grew by a factor of 2.6 in 2010 from 2009• Global mobile data traffic will increase by a factor of 26 by 2015
Jerry Grundman video on mobile devices• All online video viewing increased 35% year over year• By 2015 two-thirds of the worlds mobile data traffic will be video. accounts for over 30% of the data
Jerry Grundman 1st largest VIDEO site on the web 3rd largest SITE on the Internet• 100 million Visitors per Month• 5 Billion Video Streams Every month• 40% of all videos online15 Hours of video uploaded every minuteDid you know... In August 2008, youtubebecame the #2 search engines over Yahooon Web... #1 is Google
Jerry Grundman Big ShiftSocial networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research) The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (Marketingcharts.com)
Jerry Grundman Big Shift48% of young Americans said they nd out about news through Facebook (Source: OnlineSchools.org) 41% of all Americans say they get most oftheir news about national and international events from the Internet (Source: Pew Research)
Jerry Grundman Nearly all consumers - 97 % - now useonline media when researching products or services in their local area (Source: BIA/Kelsey)Where is your brand ?
Focus Facebook Twitter on the Big 4Con dentlyExpress Your Personal Blog LinkedIn Brand inSocial Media
Create A • Be committed and get buy-in Business and from key playersPersonal Profile in your organization Page: • Diversify content to engage many interests • Speak in an authentic voice • Listen and respond
Jerry GrundmanAwesome • Switch to using Facebook as your Page Recent • Your brand page can nowChanges “Like” other pages. to • Engage with other brands by posting comments as your brand • Email noti cations when Pages: users post or comment.
Create A • Learn new things • Get new ideasAccount • Meet new people • Build a better brand • Go viral • Get more business • Notify customers
Create A • Develop a Classy Pro le • Connect With Professionals FromAccount Your Field • Recommend & Get Recommended • Post Jobs & Search For Jobs • Research Companies • Join Groups & Discuss Issues • Join Networks
Jerry Grundman Why Should You Blog?• It helps your SEO • You can engage and ( Google loves new content ) understand your customers better.• You can be seen as an expert in your eld and by writing • It moves customers to a you are learning. conversion point of trusting and believing• Great content gives people a enough to buy. reason to keep coming back to your website. • It’s Number 4!
It’s Time to Get in the Flow StartSharing Here StartWriting Here
Now Bring it All Together toDrive Customers to your website
Jerry Grundman Thank youContact us anytime to learn more about how we can help you build a meaningful local brand Jerry@BrandBuilderCompany.com 585.225.2850 Visit us online:B ra n d B u i l d e r Co m p a ny. co m