This document discusses the growth of social media and internet usage. It notes that in the US there are over 200 million internet users, more than 70% have Facebook accounts, and Facebook accounted for 10% of US page views in 2010. Mobile usage is also growing rapidly, with global mobile data traffic expected to increase 26-fold by 2015. The document encourages building a personal and local brand through social media like creating a Facebook page and engaging on LinkedIn and blogs. It discusses how this can help with marketing, customer service, and business growth.