The document outlines the evolution of SEO from pre-2007 to the present, emphasizing the importance of engaging content and relationship-building in marketing strategies. It discusses various channels like blogs, videos, and social media as tools for creating a broad digital footprint and enhancing brand visibility. Key insights are provided on measuring the impact of SEO through trust and profit, as illustrated by successful case studies.

1. Search Marketing & Social Media Bernie Borges

2. SEO Yesterday (Pre 2007)

3. SEO Yesterday (Pre 2007) On Page SEO Factors 250 + Words per Page Human Readable URLs Clean/Lean Code Effective Meta Data Off Page SEO Factors Inbound Links Inbound Links Inbound Links

4. SO Today (2007 to Present)

5. SO Today (2007 to Present)

6. SO Today (2007 to Present)

7. SO Today (2007 to Present)

8. SO Today (2007 to Present)

9. Getting From SEO  SO

10. Engage People Where They Are

11. Marketing 2.0 Think Like a Publisher Focus on Relationships

12. Think Like a Publisher! Think Content! Blogs Newsletters White Papers e-books Podcasts Videos Photos Presentations

13. The Three E’s

14. Create a Broad Footprint

15. Engage Influential People

16. Wisdom of Crowds

17. Branded Content

18. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

19. B2B Blog Home Run

20. B2B Video

21. Local Restaurant Blogs, Video, Facebook, SEO

22. Best Practices Blog: Brent Britton

23. Avoid Social Media Abstinence

24. Measuring Results: SEO  SO

25. Measuring Results: SEO  SO

26. SO = Trust, Relationships, Profit

27. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/

28. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.