This document discusses how social media has impacted business in areas such as marketing, networking, and employment. Social media allows companies to boost website traffic and sales through platforms that provide visibility, interaction, and user input. It also enables businesses to view competition and quickly respond to customers. Networking on sites like Instagram and YouTube helps companies collaborate and promote products through influencers. Additionally, social media has changed hiring by making it easier for jobs and candidates to be found online through platforms like LinkedIn, Facebook, and Snapchat, although oversharing can risk costing opportunities.

1. Social Media in
BusinessPresented By: Chris Clark, LaBrittany Knight & Aaron Hathorn
Conclusion
Employment
Networking
Marketing
Introduction

2. Introduction
Social media has forever changed
the dynamics of business and
marketing. The introduction of
social networking sites has heavily
influenced business exposure,
revenue, collaborative opportunities
and hiring processes.
LaBrittany Knight

3. Marketing
By Chris Clark

4. Social Media and Website Traffic
▪ Social media is a big influence on
potential visits to websites.
▪ Studies show that as of 2014,
social media is responsible for
31.24% of web traffic referrals.
▪ Using it can bolster how many
clicks and visits you get to your
website and raise visibility.
Source: Click here to view source

5. Social Media and Website Traffic

6. Social Media Marketing Spending
▪ Social Media marketing has steadily increased as the years go on and more
companies notice its benefit.
▪ Due to the widespread increase in social media popularity over the years, so too
has the money companies spend on it increased.
▪ Gives ease of access to a variety of users attention.

7. Social Media Marketing Spending
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Source: Click here for source

8. Social Media Marketing Boosting Sales
▪ Social media is definitely a tool that
can boost sales above average.
▪ Due to the combinations of the three
factors to the right, sales have a
chance of gaining bigger turn outs.
▪ The exposure social media can bring
to a product that may have been
skimmed over is undeniable.
More
visibility
More
Interaction
More user
input

9. Social Media Can Help View Competition
▪ Social media can not only help you
boost your marketing potential.
▪ It can also give you the opportunity to
view the marketing your competition
is doing on the platforms.
▪ Techniques that you see work for
them can be used to your advantage.
▪ This is an advantage of social media
being so easily accessible.

10. Social Media Allows Quick Responses
▪ This tool also helps in having quick
and easy access to consumers.
▪ Being able to communicate through
social media provides many benefits.
▪ User input, more direct advertising,
and public image are big examples
▪ Can also be used to make jokes or
reply to customers and receive more
notoriety.

11. Networking
LaBrittany Knight

12. Social Media and Business Collaborations
Spotify & Hulu Premium Student Bundle T-Mobile & Netflix
• Many companies use social media to promote their collaborative efforts to the masses and engage with customers.

13. Instagram,
YouTube &
Product
Promotion
• Companies often network with celebrities
and YouTube personalities to promote their
products or brand.
• Companies often send products to popular
Youtubers for free in exchange for
promotion and reviews.
• Celebrities and Instagram figures are
sometimes offered thousands of dollars to
promote clothing brands such as
Fashion Nova to their followers.

14. • Online reviews and ratings from customers about businesses
• Business advertisements
• Partners with small business owners to host social events for reviewers/consumers
• Yelp Reservations
Yelp Reservations

15. Google Hangouts
• Conference Calls
• Business Webinars
• Host Q&A Video Sessions
• Live Launch Party for New Products
Google Hangouts for Business

16. Employment
By Aaron Hathorn

17. Social Media and Employment
● Social media has really changed the way business hire employees.
● A lot of jobs today are posted online through social media rather than local newspapers.

18. Social Media and Employment
● In today’s generation of hiring, business can easily find employees to hire making it easier for employees
to find work.
● With social media websites like:
● ~Facebook
● ~Snapchat
● ~Pinterest
● Business now have a chance to get a more personal perspective of a potential employee.

19. Social Media and Employment
● With that being said, employees should watch what they do on social media.
● ~Such as: Posting inappropriate pictures and status
● A person using social media whom is seeking work should use good social media etiquette if not a
person risks not being hired.

20. Positives of Social Media on Employment
1. You can get more online exposure through social media.
2. You can showcase your brand.
3. Through social media you can hear what people say
4. You can generate leads through the help of social networking sites
5. Social media attracts more customers and allows you to contact you prospective customers with
personal touch

21. Negatives of Social Media on Employment
● Social media is time intensive
● Seen as intrusive
● Lacks feedback control
● Local businesses but distant fans
● Mainly attracts current brand users

22. LinkedIn
● LinkedIn is a business- and employment-oriented social networking service
● Linkedin is great way to connect with professionals

23. LinkedIn
● A job seeker can easily set up a professional looking account for employers to see. Employees can
search for jobs in their industry. Employers are constantly posting job positions straight to Linkedin.

24. Linkedin
● Linkedin is a great way to network with different people in your industry.
● For an example:
○ A person you may speak to on Linkedin might know a person that is hiring in your job sector.

25. Two ways Linkedin profile act as a job resume.
1. As you complete your profile, you are prompted to include information for all of your
educational background as well as companies and positions that you've held over the course of
your career.
2. By updating your profile and posting appropriate status and information mostly work related.
By doing this you’re building your brand.

26. Tips for building a Professional Linkedin Account:
1. Upload a high quality picture of yourself
2. Completing the Linkedin summary section
3. Being activate
4. Making a personalized resume.

27. The Best Part of LinkedIn
LinkedIn has many members, who are decision-makers in their field. This allows you to get direct access to
them. You can find out about their companies, job opening, corporate culture and news related to the
organization via LinkedIn and other online sources.

28. The Best Part Is Also A Weakness
With 300 million people, you have every possible player you need for your team. The downside—there’s 300
million people to sort through! Even a few hundred from the job boards can be mind-numbing. Unless
you’re an expert at sourcing, it can be difficult and time consuming to find the right candidates.