This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.

1. [Did you know video]

2. Making Friends for Business
where the world is, business needs to go

3. How marketing and advertising has won for the past century.
Shout Your Message
Loudest Guy Wins

4. Consumers Block Marketing

5. Because there are other ways to get to info they want.

6. PUSH Marketing
Use these to achieve Word of Mouth:
Telemarketing
Trade Shows
Direct Mail
Brochures
Yellow Pages
Editorial
Industry Newsletter
Flyers
Print Ads
Radio Ads
TV Ads

7. PUSH Marketing
to
PULL Marketing
Use these to achieve Word of
Mouth/Social Media:
Telemarketing - Vontoo
Trade Shows – Virtual Booth
Direct Mail – Permission Email
Brochures – Interactive Web
Yellow Pages – SEO/SEM
Editorial – Blogs
Industry Newsletter – RSS Feed
Flyers – Direct to Web
Print Ads – Direct to Web
Radio Ads – Direct to Web
TV Ads – Direct to Web

8. Stats of Growth
and Action

9. 2 billion emails per second
1 million IM messages per second
8 terrabytes per second of traffic
65 billion phone calls per year
Kevin Kelly Web 3.0 – The web is a black hole

10. Facebook up 700% to 13.8 Billion Minutes.
Twitter up over 3700% to 299 Million Minutes.
LinkedIN up 69% to 202 Million Minutes.

11. Communication online
has increased 18% to
27% of total time while
Entertainment has
decreased 30% to 19%
of total time online.

12. Social Media is the
Online Word of Mouth

13. But it’s more than this…
Social Media can help:
Search Engine Optimization
Allow Permission
Build an Audience
Company Authenticity

14. Social Media is anything
(media content) that can
be added to it (social).
Mike Volpe
Hubspot

15. Meet People Start Conversations
Ask questions Answer Questions
Handle Complaints and Compliments
Promote Others

16. Become a valuable
member of the
community

17. Three Things You
Can Do with Social
Media
Publish
Share
Network

18. Publish

19. The more you publish, the
more search engines love you.
Suggestions for your Industry
• Training videos
• Videos about your projects
• Portfolios
• Industry insights/whitepapers

20. Customers
can publish

21. Share
You can promote
your stuff
You can promote
your customers
You can promote
your partners

22. Make sure you are speaking to
your audience and not just
cluttering the space.
Suggestions for your Industry
• Company Updates
• Blog about your work and insights in your industry
• Talk about vendor issues and needs
• Talk about builder issues and needs

23. How do you make sure your
staff is doing what they are
supposed to?
Suggestions for your Industry
• Let them own it
• Set up policies for sharing that promote participation
• Hire a specialist. This is not a secondary item
• Create topics for discussions that your company needs help
figuring out.

24. You work from a set of plans
everyday you should use one
online.
Suggestions for your Industry
• Hire MediaSauce
• Setup a schedule
• Define what needs to be communicated
• What is your capacity?
• Who is responsible for it?

25. Network
It’s about
relationships
But virtual lives
forever
Employees,
Customers, Potential
Customers, Partners

26. Three Simple Tools To Get You Started

28. Linkedin has:
41 million users
All Fortune 500 Companies
170 Different Countries

29. Linkedin is your business suit:
•Resume
•Recommendations
•Connections
•Expertise
•Executive Level Search
•Link to your company and blog

30. Search
invite People
Linkedin
photo
thinks you
status should know
Status of your Connections

31. Connections:
For people you
don’t know you can
find out which of
your connections
knows the person
you want to know.

32. Search:
1. People
2. Jobs
3. Companies
4. Answers
5. Inbox
6. Groups

33. Company:
• Hierarchy
• Titles
• Connections
• Location
• Websites
• Male/Female
• New Hires
• Popular

34. Jobs:
• Titles
• Company
• Location
• Date
• Freelancing through
your status

35. Q & A:
Answer questions
to establish
yourself an expert
Ask questions to
get answers from
professionals

36. Groups:
Join Groups to
meet others
Answer questions
in Groups
Make Your Own
Groups
Get Daily/Weekly
Emails from
Groups

37. ROI for Linkedin:
Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on
Linkedin

38. Facebook is my business causal:
Largest Social Network
Over 200 Million Users
Over 100 Million Unique Visitors

39. Facebook: Facebook:
35-54 year old
Over 3.5 hours demographic
for 25-50 years segment not
only continued
to grow the
fastest, but it
accelerated to a
276.4% growth
rate over the
past 6 months.

40. Facebook:
News Feed of Friends
Suggests Friends
Share your news, your
photos, your video –
basically, share your life
Play Games with others

41. Biz Fan Page:
News Feed of Friends
Send messages & events
to Fan Base
Set up Events and
Invites
Use Fans to help
advertise

42. Applications:
Games
Quizzes
Utilities

43. Data:
Lexicon to see buzz
Enormous amount of
data
Addictive Quality to
keep up and build an
audience

44. Business vs. Personal

45. ROI for Facebook:
Keeping up and in front of
clients
Build Fans and Buzz
Measure work time/pleasure
time
Measure social connections
Measure Cost To Advertise on
Facebook

46. Twitter is my cocktail party
Marketing Buzz
32 Million Users
19 Million Unique Visitors
1,192% growth

47. Twitter is:
Write 140 Characters or less
Broadcast to entire network
Real-Time Conversations
@name – means you are talking to that
person but the whole world can see you
Direct Message – speak only to that
person
#hashtags for easy search

48. Following people you
want to know like:
Experts in your field
Potential Customers
Current Customers
Create an Audience

49. www.tweetdeck.com

50. www.twitpic.com

51. Customer Service

52. Real-Time Search

53. Business Applications

54. Sears Story

55. ROI for Twitter:
Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on
Twitter

56. ROI for Offline Actions
5
4
3
Value
2
Reach
1
0
Ad PR Earned Word of
Media Mouth

57. ROI for Online Actions
5
4
3
Value
2 Reach
1
0
Online Ads PR Wires Blogs/News Social Media

58. Today’s Take-Aways
Social Media is growing quickly
You must be a part of Social Media
to receive real benefits from
relationships
You must be a valuable member of
community
Virtual Relationships give multiple
benefits for your web presence and
website

59. What I do:
Business Card – Link up with them
in Linkedin and search them out on
Twitter
After some conversations – Add
them to Facebook

60. What do you do next?
1. Start by writing out a plan
2. Assign a trusted staff member to
manage.
3. Set goals for the communication
4. Identify your topics
5. Respond quickly
6. Become a member
Call us if you need some help

61. MediaSauce can help.
- Consulting Time
- Branding
- Web Design
- Video, 3D & Animation
- SEO & PPC
- Social Media Specialists
- Traditional Media

62. Experienced Gunmen For Hire
Talk to the Sauce
Opportunities Assessment – What are your opportunities online and how
to reach them
Project Blueprint – Just need a tactical piece of the pie like website or
video or both
Digital Blueprint – Full blown marketing plan including all the essentials
as well as how to execute

63. Don Schindler
Senior Digital Strategist
How to get a hold of me
don.schindler@mediasauce.com
Twitter: donschindler
IM: donissauced
Cell: 317.496.2334