For new users of Facebook

1. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
Gizmology
Meet the Geek-Shera Sever
Becoming Friends with Facebook
Northern California National Speakers Association
March 3, 2012

2. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
Fun
Facts
Growth
of
Facebook:
Dec.
2004-­‐Dec.
2006:
Grew
from
1
million
to
12
million
users.
April
2007-­‐Aug.
2008:100
million
users
Jan
2009-­‐
Dec.
2009:
150
million-­‐350
million
users
Feb-­‐
July
2010:
400
-­‐500
million
July
–
Sept.
2011:
750
-­‐800
million
users
February
2012:
845
million
Did
you
know
that…
• As
of
February,
2012,
Facebook
has
845
active
users.
If
Facebook
were
a
country,
it
would
be
third-­‐largest
in
the
world,
and
growing
faster
than
#1
and
#2
combined.
• YouTube
is
the
2nd
largest
search
engine
in
the
world.
48
hours
of
video
are
uploaded
every
minute,
resulting
in
nearly
8
years
of
content
uploaded
every
day.
o Over
3
billion
videos
are
viewed
a
day.
o 800M
unique
users
visit
YouTube
each
month.
o More
video
is
uploaded
to
YouTube
in
one
month
than
the
3
major
US
networks
created
in
60
years
o 70%
of
YouTube
traffic
comes
from
outside
the
US
o YouTube
is
localized
in
25
countries
across
43
languages
o YouTube's
demographic
is
broad:
18-­‐54
years
old
• YouTube
is
the
2nd
largest
search
engine
in
the
world.
48
hours
of
video
are
uploaded
every
minute,
resulting
in
nearly
8
years
of
content
uploaded
every
day.
• Millennials
now
outnumber
Baby
Boomers.
96%
of
them
have
joined
a
social
network.
• 78%
of
consumers
trust
peer
recommendations
about
products.
Only
14%
trust
ads.
• 93%
of
all
business
buyers
believe
all
companies
should
be
on
social
media
platforms.

3. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
Becoming
Friends
with
Facebook
This
roundtable
session
is
designed
for
beginners
or
those
new
to
Facebook,
this
session
will
address
how
to
set
up
a
profile,
share
links
and
photos,
and
build
your
network.
We
will
also
cover
basic
do’s
and
don’ts
of
social
networking
etiquette.
How
to
set
up
a
profile
• Wall
• Info
• Photos
• Friends

4. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
What
is
Timeline

5. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
Building
Your
Network
• Adding
Friends
• Liking
• Commenting
• Sharing
Posts

6. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
Sharing
links
1. Go
to
:
to
retrieve
share
button=https://www.facebook.com/share_options.php
2. Place
in
menu
bar
of
your
computer
3. Go
to
URL
the
one
you
want
to
share
4. Click
on
share
button
5. Write
a
comment
if
you
wish

7. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
Sharing
Photos
1. Find
Photo
you
would
like
to
share
(iphoto
or
???)
2. Click
on
Add
Photo
3. Add
Comment
if
you
wish
Social
Media
Etiquette
DO
• Comment
on
others
status
• Acknowledge
comments
on
your
status
• Be
collaborative:
Share
resources-­‐links
• Stay
positive,
polite,
and
supportive
of
others
• Propose
questions
that
are
engaging
and
ignite
curiosity
DON’T
• Whine,
complain,
rain
on
others
parade
• Post
emotional
down
swings
• Personal
information
about
others
• Create
a
chat
in
your
status
posts/threads
• http://www.youtube.com/watch?v=iROYzrm5SBM&feature=player_embedded#!
Other
Topics
to
be
discussed
(time
permitting)
1. Sharing
a
link
on
another’s
page
2. Creating
an
event
3. Joining
Groups
4. Creating
Groups
5. Fan
Pages

8. ©Shera
Sever,
2012
www.sherylsever.com
Demystifying
Social
Media
Marketing
415.713.7727
Becoming
Friends
with
Facebook
coachshera@gmail.com
ABOUT
Shera
Sever
is
an
accomplished
and
versatile
organizational
leadership
and
communications
consultant,
a
dynamic
facilitator,
coach,
and
author
with
over
15
years
experience
guiding
organizational
learning
and
business
development
initiatives
for
Fortune
500
companies,
academic
institutions,
start-­‐ups,
social
profit
and
community
organizations.
With
the
mission
of
inspiring
and
guiding
individuals
and
organizations
to
perform
at
their
peak
potential,
Shera
has
enthusiastically
and
successfully
coached
hundreds
of
individuals
and
organizational
leaders
from
over
40
countries
on
four
different
continents.
Shera
consults
with
executive
management
teams
on
leadership
development,
communications
and
organizational
change,
marketing
and
social
media,
enterprise-­‐wide
learning
initiatives,
training
curriculum,
and
information
product
development.
An
early
adopter
of
social
networking,
open
source
platforms
with
20+
years
experience
in
content
development,
marketing,
and
client
engagement,
Shera
helps
speakers,
authors,
consultants,
and
businesses
build
their
platform
with
social
networking,
info
products
and
virtual
summits.
For
more
information
on
her
award-­‐
winning
seminars
visit:
www.sherylsever.com,
and
subscribe
to
her
FREE
e-­‐zine
Leading
Visions
to
Action.
Igniting
the
Spark™
www.sherylsever.com
(415)
713-­‐7727
sherylsever@earthlink.net