Hilary Kay — Improving Your Website's Performance with VideoSemrush
These slides were presented at the SEMrush webinar "Power of Video". Video replay and transcript are available at https://www.semrush.com/webinars/power-of-video
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
Hilary Kay — Improving Your Website's Performance with VideoSemrush
These slides were presented at the SEMrush webinar "Power of Video". Video replay and transcript are available at https://www.semrush.com/webinars/power-of-video
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
It is great to have a dream for our business - but without a plan it will remain just that!In this short webinar Kevin will take you through a simple one-page strategic planning framework that will help turn your dream into a Vision and help make it become a reality.
Why should someone use video in their business. We'll be talking about the people that are using video and how you can benefit from it in your business.
Dennis Yu and Visme — How to Assemble a Powerful and Practical Social Media S...Semrush
These slides were presented at the SEMrush webinar "How to Assemble a Powerful and Practical Social Media Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-assemble-a-powerful-and-practical-social-media-strategy/
10 Marketing Tactics That Will Drive More MSP SalesPresstacular
You’ve got limited time and money to put into marketing. Learn 10 tactics that will generate more qualified leads and drive more sales for your managed services. This presentatoin will give you an actionable plan that you can implement right away so prospects find you, like you and want to buy from you.
Join us to learn:
* How to package your services so they are easier to buy
* How to get a prospect to reveal what they really want
* What to write in your proposal that will set you apart from your competition
* Ways to make your prospect feel more comfortable with you than anyone else
* How to use incentives to get prospects to contact you
More details are at http://presstacular.com
Phil Nottingham runs through tips and strategies for using video across many marketing channels. This presentation was initially delivered at SMX Munich 2018
How to significantly increase online conversionNeedle
Needle's President and COO, Scott Pulsipher, explores why most companies are incorrectly investing business funds to drive traffic when they should instead focus on driving conversion rates by delivering awesome CX.
Scott explores why not all visitors are created equal and why a 2% conversion rate is not ok – and provides three examples of awesome CX, including how Nikon & Needle are putting advocates to work to deliver 9.1 CSAT and 94% incremental revenue.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
We had a chance to sit down with Carlos Gil, the Social Media Manager from LinkedIn, to have a chat around the uprise in social selling. We picked his brain for tips, best practices, and guidance for what he's seen be successful. At the same time, Insightpool CEO Devon Wijesinghe weighs in on some success stories around how he's used social for selling, and the value of building relationships.
Get a free trial of Insightpool Sales Platform here: http://bit.ly/1zhSvcr
For the audio from this live presentation: https://www.youtube.com/watch?v=75mjGXgk9Qo
It is great to have a dream for our business - but without a plan it will remain just that!In this short webinar Kevin will take you through a simple one-page strategic planning framework that will help turn your dream into a Vision and help make it become a reality.
Why should someone use video in their business. We'll be talking about the people that are using video and how you can benefit from it in your business.
Dennis Yu and Visme — How to Assemble a Powerful and Practical Social Media S...Semrush
These slides were presented at the SEMrush webinar "How to Assemble a Powerful and Practical Social Media Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-assemble-a-powerful-and-practical-social-media-strategy/
10 Marketing Tactics That Will Drive More MSP SalesPresstacular
You’ve got limited time and money to put into marketing. Learn 10 tactics that will generate more qualified leads and drive more sales for your managed services. This presentatoin will give you an actionable plan that you can implement right away so prospects find you, like you and want to buy from you.
Join us to learn:
* How to package your services so they are easier to buy
* How to get a prospect to reveal what they really want
* What to write in your proposal that will set you apart from your competition
* Ways to make your prospect feel more comfortable with you than anyone else
* How to use incentives to get prospects to contact you
More details are at http://presstacular.com
Phil Nottingham runs through tips and strategies for using video across many marketing channels. This presentation was initially delivered at SMX Munich 2018
How to significantly increase online conversionNeedle
Needle's President and COO, Scott Pulsipher, explores why most companies are incorrectly investing business funds to drive traffic when they should instead focus on driving conversion rates by delivering awesome CX.
Scott explores why not all visitors are created equal and why a 2% conversion rate is not ok – and provides three examples of awesome CX, including how Nikon & Needle are putting advocates to work to deliver 9.1 CSAT and 94% incremental revenue.
The X factor: The Secret to Better Content Marketing Mathew Sweezey
Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
We had a chance to sit down with Carlos Gil, the Social Media Manager from LinkedIn, to have a chat around the uprise in social selling. We picked his brain for tips, best practices, and guidance for what he's seen be successful. At the same time, Insightpool CEO Devon Wijesinghe weighs in on some success stories around how he's used social for selling, and the value of building relationships.
Get a free trial of Insightpool Sales Platform here: http://bit.ly/1zhSvcr
For the audio from this live presentation: https://www.youtube.com/watch?v=75mjGXgk9Qo
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
Welcome to Red Carpet Strategies, thank you for joining us here to participate in our presentation with the Global Coaches Conference. Follow along with the slides below as you listen to Lisa McKenzie share her strategies on how to build your personal brand, share your expertise, grow your audience and discover how to measure and manage your social influence.
About Global Coaches Conference
Global Coaches Conference is the fastest growing online coaching conferences for global change leaders. Lively, enriching, powerful conversations with change leaders around the world.
• More than 665 million people now use Facebook every day
• Over 70% of Internet users say they are more likely to purchase from brands they follow on social media sites like Twitter and Facebook
• The number of active LinkedIn users has grown to over two million, and 35% of them access the site daily. So potentially one third of your leads can be contacted on LinkedIn
Social Media Marketing for Insurance Agents (and what to do about it)Confluency Solutions
Insurance agents need to include social media in the marketing mix but platforms and social marketing campaigns need to be related to traditional objectives in the area of customer development, referrals, and new business from other sources.
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate ThemGabrielle Branch
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate ThemGabrielle Branch
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
Social Mirror’s objective is to work with companies who are looking to utilise the power of Social Media for their Business, but need a helping hand. By creating a personalised strategy tailored towards your business, we will help you make the most out of your target Social Media audience so your business can grow.
What Can Rock Bands Teach Us About Content Marketing?Gerry Moran
I had the opportunity to see a Van Halen concert last year. I recently found some of my at-concert social media notes and pictures from the event. It struck me, while reviewing my nearly first-row seat experience at this sold-out event, that there are some real similarities between rockers like Van Halen and social media content.
It’s always important to try to find lessons in experiences that are outside of your job, specialty or normal circle of influence. My attendance at this very cool Van Halen concert was just one of those moments!
Please sit back and enjoy this ‘free ticket’ and think about what you can learn about content marketing from Van Halen.
What can rock bands teach us about content marketing? A whole lot!
@GerryMoran
Blueprint To Build The Perfect LinkedIn Profile Slideshare Gerry Moran
Gerry Moran created this slideshare presentation, Blueprint To Build The Perfect LinkedIn Profile to help everyone develop their personal brand and promote it with social media.
Please email moran.gerry@gmail.com with any questions.
Stop my www.MarketingThink.com to see more social media and marketing coaching tips!
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
4. .. ..
UR BRAND
How To Build Your Personal Brand
It’s easier than you think!
5.
6. 5 Social Reputation Goals
1 2 3 4
Get
your brand
found
Get
your brand
viewed
Use content
to network
and footprint
Start to
engage
Press
Interviews
Influencer Blog
Interviews
Speaking
Engagements
Quotes for
Publications
5
Establish
your
influence
Company
Impact
First Touches Appointments Opportunities Pipe Acceleration New Job?
7. 70-90% of the buying
decision is made before our
customers contact us.
8. Your Reputation Can Impact The Customer’s Decision
Customer
begins due
diligence
Customer’s
first contact
Customer
purchase
decision
Your personal reputation and content on LinkedIn, Twitter and
blogging impacts this timeframe.
90%
Source: Forrester
12. “Personal brand is what
people say about you when
you leave the room.”
Jeff Bezos
13. Most B2B Purchases Start With A Search Engine
75%
Are you using your
reputation to be found
on LinkedIn, blogs and
Twitter by customers?
80% of all those searchers
only click results on the
search engine's the first page.
Source: Software and
Information Industry Association
Source: Software and Information Industry Association
14. What if 7 of top 10 Google results were negative …
about you or your company? Could that impact sales?
15.
16. Your sales and marketing
team is being challenged by
search and social media.
17. Your social network is likely 92% different than your company’s owned
social media channel followers, so tap it.
18. Only you can tell your story to
the varied, segmented, and
incremental audiences.
21. Social Reputation Becomes Social Influence…
Enabling Co-worker
Ambassadors and
Evangelists. Ability to
connect with online users
who can share your
message to a wide and
relevant audience
Building ‘Street Cred’
With Social Proof.
Increase your social proof
by building up your
reputation footprint.
Using Influencers To
Reach a Wider
Audience. Tapping
established thought leaders
to get your message in front
of their audience.
Source: Sensei Marketing
… which becomes sales.
23. Customers Search For And Increasingly Trust Reviews
Are you using your
reputation to impact online
reviews?
Online consumer reviews are
the second most trusted form
of advertising. 70% of global
consumers surveyed
indicated they trust reviews,
an increase of 15% in four
years.
Source: Nielsen
70%
24. Customers Search For And Trust Earned Media
Are you using your
reputation to be a part of
the most trusted source of
advertising?
92% of people around the
world trust earned media,
such as word-of-mouth and
recommendations from their
network, friends and family
above all other forms of
advertising. An increase of
18% from 2007
Source: Nielsen
92%
25. Customers Trust Social Media As Learning Resource
Are you using your
reputation and network to
be THAT TRUSTED
RESOURCE?
Social media increased 75%
Y/Y as a trusted resource for
company information,
technical expert, person like
yourself, and regular
employees rank highest for
credibility after academics.
Source: Edelman Trust Barometer
75%
28. I want you to walk away with an understanding of 10 strategic
ways to use social media to amplify your reputation.
29. Make your brand
consumable, productized
and packaged.
Embrace modern marketing to
transform your reputation into findable,
consumable and sharable influence. 75%
of B2B buyers are
using social media
to help inform their
purchase
Source: IBM
30. Scale your reputation-building
plan.
Avoid spending too much time on efforts
that do not reach your intended
audience.
1%
of most
emails are opened.
31. Educate your network,
community and customers.
Avoid selling and embrace teaching,
and explaining ‘why’ something is
important.
76%
prefer different
content at each
buying stage
Source: Pardot
32. Use your profile as your
reputation’s launch pad.
Tune up your social brand on
LinkedIn and Twitter to look
like you know what you are
talking about.
49%
researched their
vendors by looking
at their LinkedIn
profile.
Source:IDGn
33. Customer-centric LinkedIn and Twitter account are the price of
entry
Work on your
curbside appeal
before you try to sell
yourself.
“Tidy up your house before
you invite any one over to
visit. Make it easy to walk in
and get comfortable.”
Source: Gerry’s great-grandmother
Picture source: Ben Hollingsworth
34. Differentiate yourself, your
content and your
engagement.
Stand out from the crowd by delivering
relevant content and participating in the
conversation.
68%
rely more on
content today than
they did last year
Source: Demand Gen Report
35. Watch. Listen. Respond.
Listen to the conversation and needs of
your network and respond with you
insights. Your network values that. And,
you’ll become and you’ll become a
trusted advisor.
63%
appreciate being
contacted at
the right time with
relevant content.
Source: DG
36. Incite action to reach you.
Make it easy and compelling for your
network and customers to take action
with your brand and contact you.
86%
are more likely to
engage when it’s
simple for them to
contact you.
Source: Harvard Business Review
37. Use Multi-Media.
Whether it’s a YouTube video, a
recorded video or a SlideShare
presentation, there many ways to
increase your reputation. It’s not all
about blogging.
42%
buyers have
been influenced by
watching a
relevant video
Source: IDG
38. Build A bigger network.
A larger network lets you intersect and
connect with a larger relevant network,
whether or not they are directly
connected to you.
44%
found vendors by
looking at shared
connections on
LinkedIn
Source: IDG
39. Speak Up. People Are
Listening.
Customers, influencers and co-workers
want to hear what you have to say. Be
relevant and original. Have a POV.
40%
LinkedIn members
follow influencers,
consume content
on the platform.
Source:IDGn
40. It’s Not About Judgment. It’s About Reaching More People.
41. Think of your social brand
like it’s a car. Stand out
when parked next another.
Optimize its performance to
win against your
competition.
42. I want to show you how to do that using your LinkedIn, Twitter
and blogging to and content to build your personal reputation and
amplify your company’s story.
43. Connect your branding,
content and social channel
dots to build your influence
and reach your goals
57. You can’t sell your house, before you
work on your curbside appeal.
58. You need LinkedIn All-Star status to be found via search.
So, complete and polish your profile.
59. There are a billion annual searches on LinkedIn. So make it
easier to be found than you are making it today.
60. 13 Words Never To Use When Describing Yourself
1. Guru
2. Expert
3. Humble
4. Generous
5. Honest
6. Rock-star
7. Guru
8. Legend
9. Maven
10. Nice Guy
11. Exceptional
12. Funny
13. Visionary
61. Pick 5 Keywords (and
variations) To Be Known For
1. Headline
2. Summary
3. Work Experience
4. Skills &
Endorsements
5. Anchored Text
62. LinkedIn profiles with pictures are 11x more viewed than
those without a picture. But you really need a good one …
64. Your LinkedIn Profile Pic Can Kill or Help Your Credibility
1. Avoid the LinkedIn
Profile Wall of Shame
2. Professional photo
3. Smart-phone photo
4. Photo will appear in
Google search
results
65. Most B2B Purchases Start With A Search Engine
80% of all those
searchers only
click results on the
search engine's
the first page. 75%
Source: Software and Information Industry Association
66. People Search For You. Use The Name They Use.
“Gerry Moran” or “Gerard Michael Moran”
Only my mother would find me!
67. Commonly Used Names Get Found Easier
1. Use the name that
others use
2. Lose the formal name
3. If people commonly
misspell your name,
then include that in
your profile so they
find you (e.g.,
Summary)
68. Your Network Might Be In Your Backyard
… so make sure you give them the right neighborhood to help you get found.
76. Use A Headline To Tell Your Story. Not A Job Title
1. Not (just) your job title
2. Value proposition
3. Headline appears on
Google search results
page
4. Keywords increase
visibility with external
search engines
5. Tell your story
80. Who knows their LinkedIn address?
(Hint: It’s not just search for me on LinkedIn)
81. Create A Customized LinkedIn URL
1. A customized URL will help you
increase visibility to search
engines
2. Does NOT affect LinkedIn
search
3. Use a variation of your name if
it is already taken (e.g.,
gerrymoran1)
4. Use on Twitter
5. Use in your email signature
82. Anchored Text Increases Search Findability
1. Use anchored text
instead of actual URLs
to impact search
results
2. e.g., ‘My social media
speaking info’
83. Blogs Are A Key Influencer Tactic
Source: Technorati
84. Be A Blogger On LinkedIn To Influence
1. Apply to blog
2. Additional followers who are
not LinkedIn to you
3. Repurpose/syndicate
past content
4. Repository for your thought
leadership
5. Link to other key content or
activity
85. Be A Blogger On LinkedIn To Impact Your Profile
1. Immediate profile impact
under LinkedIn headline
2. 3 posts are visible
3. Eye-catching visual
4. Identifies your followers
86. 51% of buyers performed a
more detailed ROI analysis
before finalizing their
decision. Compared to 30% in 2012.
87. Customer-Centric Summary Connects The Dots
1. First-person
2. Easy to contact
3. Easy to read
4. Specialties
5. Key highlights
6. Humanizing/Humor
7. Key-word driven
8. Call to action
91. Join Up To 50 Groups To Be Connect More Easily
1. Join up to 50
2. Engage in 5
3. Own conversation in 1
4. Another way to be
searched
5. Ability to reach out
directly
92. Refresh your past
job experience
with words and
phrases that
people use to
search on today.
Refresh your job from years agon
93. Continually Refresh Keywords To Help Others Find You
Source: Gerry Moran profile at 6/5/14. Only you can access these statistics by going to Who’s Viewed Your Profile ! Your Profile Has Been Viewed By x People In The Past Day ! click one of the four links
under the graphi
94. Keyword & Results-oriented Job Experience
1. Key words in job titles
and summary
2. Update regularly with
relevant key words
3. Results-oriented
4. Logos
5. Key take-away
96. 10+ Recommendations On Your LinkedIn Profile
1. 10+ (per LinkedIn)
2. Ask for recommendations
3. Include great recommendations
4. Direct your recommenders
5. Give and you will receive
98. People view 159,000,000 SlideShare pages monthly.
It’s owned by LinkedIn and is like a 24-7 sales person!
99. Videos, SlideShares & Articles To Show Your Expertise
Multi-media files included in Experience section. Multi-media files included in Summary section
100. A Positive Review Affects Buyer’s Purchases
Source: Dimensional Research
102. 10 Steps To Be A LinkedIn All-Star
1. Place a profile pic
2. List your name
3. Write a profile headline
4. Select your industry
5. State your location
6. Create a summary
7. List your past 3 jobs
8. Note your education
9. Chose at least 3 skills and expertise
10. Secure 50 LinkedIn connections
103. Turn off your network
update settings before
your make any changes
104. Turn Off Your LinkedIn Updates … Until You Are Ready
105. Now that you are all dressed up,
don’t be a wallflower. Let’s dance!
106. Twitter
Good: 2 links to your content, 2 RTs, 2 curated tweets
Better: 2 links to your content, 2 RTs, 2 curated tweets
Best: 2 links to your content, 2 RTs, 2 curated tweets
LinkedIn
Good: 1 daily status update, 2 weekly group
contributions
Better: 2 daily status update, 3 weekly group
contributions
Best: 3 daily status update, 4 weekly group contributions
Blogging
Good: 1 biweekly
Better: 3 per month
Best: 1 weekly
109. Send A LinkedIn Invite With Context and Personalization
1. Never automatic
2. Never from a mobile app
3. Always provide context
4. Always make a preemptive strike
5. Connect before you send
6. Cannot use hyperlinks, but bit.ly
links will work just fine
110. Respond To Each LinkedIn Invite Or Acceptance
1. Use to respond to an invite
2. Use when someone accepts
your invite
3. BUILD THE RELATIONSHIP
4. Humanize the interaction
5. Include calls to action
6. Include hyperlinks
7. Use words that will inspire a
response to continue
the conversation
112. 20
LinkedIn posts per
month reaches 60%
of your audience.
Source: LinkedIn
113. Post 3 Times Daily To Increase Your Content Reach
Example of how one post was viewed 6,216 times
and generated 50 comments.
Recent 2-week count of messages and their reach
and engagement.
114. Post Daily On LinkedIn To Increase Your Reputation
1. Post at least once a day
2. Posting 3-5 times a day is best
3. Spread posts over the
course of the 24-hour day
4. Use a scheduling tool
5. Post more of the content
that gets shared
115. How To Message In A LinkedIn Group
10 insights for every
1 brand-centric link that you post.
116. Engage With Contact’s Updates To Sustain Relationship
1. 3 minutes a day in the morning
2. 2-line message
3. Great chance to interact and sustain
your relationship
117. Blog On LinkedIn To Expand Reputation
1. Repost current material
2. At least once a week
3. You’ll gain ‘followers’
4. You can be
self-promotional
5. Link to outside LinkedIn
6. Pay attention
to formatting
http://specialedition.linkedin.com/publishing/
118. Engage On Another’s Blog
1. Find relevant blogger
2. Add to the conversation
3. Begin a relationship
4. Make them look smart
5. Leave a breadcrumb like a
link, Twitter handle …
something subtle
120. LinkedIn Profile In Google+ To Get Found More Easily
1. plus.google.com
2. Create account
3. Go to Account
4. Go to Edit Profile
5. Go to Links
6. Add LinkedIn
121. Know Your LinkedIn Limits!
• Company Name: 100 maximum characters.
• Professional Headline: 120 character limit.
• Summary: 2,000 character limit.
• Specialties: 500 maximum characters.
• Website Anchor Text: 30 maximum
characters.
• Website URL: 256 maximum characters.
• Position Title: 100 characters.
• Position Description: 200 minimum and 2000
maximum characters.
• Interests: 1,000 Characters
• Phone number: 25 character limit (Viewable
only to 1st degree connections if populated).
• Address: 1000 character limit (Viewable only
to 1st degree connections if populated).
• Skills: You may add up to 25 skills using 61
characters per skill.
• LinkedIn Status Update: You can use up to
700 characters unless you want to update your
Twitter status at the same time. Twitter®
updates are limited to 140 characters. If you go
over the 140-character limit, only the first 140
characters will be visible on Twitter.
122. How to measure the
impact of your brand and
reputation.
123. Score Your Personal Branding Improvement on LinkedIn
ACTIVITY PAST 90 DAYS NEXT 90 DAYS
1. LinkedIn Profile views | Company Rank
2. LinkedIn Update views, likes, comments
3. LinkedIn Blog followers 0
4. LinkedIn Network Growth Manually add
5. LinkedIn invitations to you Manually add
6. LinkedIn Invite acceptances Manually add
7. LinkedIn Social Selling Index
1. Click on Who’s viewed your
profile and record Profile views
Last 90 days into your scorecard
2. Click left arrow in Who’s
Viewed Your Updates and
record Views, Likes and
Comments
3. Click left arrow in Who’s
Viewed Your Updates and
record Views, Likes and
Comments
4-6. Record your
Connections, which will be a
combination of Invitations
received and accepted
125. LinkedIn Update Views, Likes, Comments
3,481 3rd-level views
6,940 2rd-level views
4,487 1st-level views
Connections Explained
1st-level connection. Someone connected
directly to you.
2nd level connection. Someone connected
to one or more of your 1st level connections
at the 1st level but is not connected to you
at the 1st level.
3rd-level connection. Connected to one or
more of your 2nd level connections at the
1st level but is not connected to either you
or one of you 1st level connections at the
1st level.
135. How To Change Your Twitter Handle
1. Log in to Twitter.com and visit your
account settings pages from the
dropdown menu in the top right
corner.
2. On your account settings page,
change the username listed in your
username field.
3. If the username is taken, you'll be
prompted to choose another one.
4. Click Save changes at the bottom of
the page.
137. Position Yourself With Your Twitter Profile
1. 160 characters
2. Tell your story
3. Hashtags
4. Humanize
5. Be casually professional
6. Google searchable
138. Manage Your Reputation On Google Searches
This Key words are key! shows up on a Google search