This document provides an overview of Digital at BAYADA and their social media strategy. The agenda includes an introduction to the DIG team, a social media overview, new local pages and Q&A. DIG's mission is to help prospects and referrals find BAYADA online. The presentation covers BAYADA's corporate social media accounts, best practices for using Facebook including targeting audiences, and how DIG can assist local offices with their digital presence. New initiatives from DIG include local service office pages to increase visibility, a brand audit, new recruiting materials, a cross-practice website and a new hospice website.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Why should a church move to online communications? If you're a leader wondering whether you should branch out to a website, social media like Facebook and more, take a look at this presentation. Share with your members or community. Beyond Marketing Group, Inc. works with churches to lift barriers of communications. www.awesomeinsight.com
How to Do Effective Church Communications & MarketingTithe.ly
You'll walk away with deeper knowledge and practical tips on:
* How to make effective communication part of your core strategy.
* How to structure your communication to bring people from online to offline.
* Real world example of how one church is seeing results using a strategic digital approach.
*** Plus we will give you templates, ebooks and access to the tools we used in the real world example so you can take action quickly.
By Jason Alexis, Co-Founder at FaithVox. As ‘articulate’ as Moses and as ‘polished’ as Peter, Jason just loves passionately sharing ways churches can replicate their offline experiences, online. As a former mechanical engineer turned stay-at-home ‘Mr. Mom’ (2 boys and a loving wife), he relies heavily on data-driven, digital marketing to help churches achieve their goals. You would "click" with him if you want to remain biblically conservative but bold in the ways you share Jesus, digitally.
LinkedIn: How the Next Generation of Networking Can Work for You - Dean Delis...Social Jack
Digital Professional Institute and Vitamin T are excited to welcome Linkedin Expert, Dean R. DeLisle for an evening workshop on how to boost your Linkedin profile to help gain a competitive edge in your industry. Join Dean as he covers tips and best practicies for making the most out of Linkedin and finding your next business connection.
Topics Include:
- Gaining an in-depth understanding of Linkedin, how and why its members use it, and how to leverage it for yourself
- Learning best practices when building a personal profile page
- Utilizing Linkedin networking and communities to grow your network
About the Instructor:
For over 30 years, Dean has demonstrated his ability to accelerate companies, stimulate business development, and make operations more efficient. He harnesses the ever-evolving power of technology, paired with consulting, coaching, and training skills to implement sound business practices. Using the power of online social networks in addition to traditional media practices, he has helped numerous clients pack the room for events and establish their online and media presence. He has also helped clients with countless company, brand, product, and service launches. Dean uses every tool available when weaving aspects of every medium to achieve the end goal and accelerate his clients’ business growth.
At Forward Progress, Dean leads his core team to provide integrated marketing solutions using a proven coaching and consulting methodology, which drives business growth. Committed to deliver both “Lowest Cost per Lead” and “Converting Leads to Sales,” Forward Progress has helped over 2,000 corporate clients assess and improve their online marketing and social networking results, and has trained over 85,000 professionals in over 35 countries with their Social Network Acceleration Programs. Most recently, Dean’s LinkedIn Business Development Course is being taught as part of an 8 week curriculum in the graduate program at UIC’s Liautaud School of Business on Using the Power of Social Networks to Take Control of Your Career.
-------
About Digital Professional Institute:
The Digital Professional Institute helps creators, builders, hackers, tinkerers, techies, marketers and entrepreneurs turn their passions into their life's work. We offer part-time and full-time 10-week courses in Digital Marketing, Social Media Marketing, Web & Mobile App Programming and Digital Media at our downtown Chicago campus, online, and on-site at corporate clients. Our instructors ensure that our real-world, on-the-job learning content and case studies are backed by the academic rigor of higher education, so that you can leave our classes ready to make an impact on your organization.
About Vitamin T:
Vitamin T connects amazing digital creative talent with awesome mid-sized companies and ad agencies. In a nutshell, Vitamin T provides carefully screened freelance designers, developers and copywriters on a freelance and Talent Bridge basis.
http://firebellymarketing.com Social Media Marketing Case Study of Yats, a popular restaurant in Indianapolis.
Yats' social media marketing agency is Firebelly Marketing.
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
Slides from the June 4 Social Jack Webcast LinkedIn Social Selling: 5 Easy Steps to Convert Connections to New Sales
In this brief session we learned how to:
Optimize your profile
Attract new prospects
Leverage your connections to close business
Increase targeted referrals
Gain more powerful introductions
Expand your pipeline
Find new business channels
Join our Fan Page for access to upcoming classes - http://www.facebook.com/ForwardProgress
TWITTER: http://twitter.com/deandelisle
FACEBOOK: http://facebook.com/deandelisle/
LINKEDIN: http://www.linkedin.com/in/deandelisle
Forward Progress, Inc.
"Growing Your Business Beyond the Vision"
www.forwardprogress.net
How to use Facebook to build you personal and professional brand workshop iiKarasma Media
With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm,
It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
http://www.funeralfuturist.com/about/
In this presentation I share my journey in funeral service and how I applied my strategies with a funeral home in a highly competitive, high cremation market. There are a lot of take-aways that you can apply immediately.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Why should a church move to online communications? If you're a leader wondering whether you should branch out to a website, social media like Facebook and more, take a look at this presentation. Share with your members or community. Beyond Marketing Group, Inc. works with churches to lift barriers of communications. www.awesomeinsight.com
How to Do Effective Church Communications & MarketingTithe.ly
You'll walk away with deeper knowledge and practical tips on:
* How to make effective communication part of your core strategy.
* How to structure your communication to bring people from online to offline.
* Real world example of how one church is seeing results using a strategic digital approach.
*** Plus we will give you templates, ebooks and access to the tools we used in the real world example so you can take action quickly.
By Jason Alexis, Co-Founder at FaithVox. As ‘articulate’ as Moses and as ‘polished’ as Peter, Jason just loves passionately sharing ways churches can replicate their offline experiences, online. As a former mechanical engineer turned stay-at-home ‘Mr. Mom’ (2 boys and a loving wife), he relies heavily on data-driven, digital marketing to help churches achieve their goals. You would "click" with him if you want to remain biblically conservative but bold in the ways you share Jesus, digitally.
LinkedIn: How the Next Generation of Networking Can Work for You - Dean Delis...Social Jack
Digital Professional Institute and Vitamin T are excited to welcome Linkedin Expert, Dean R. DeLisle for an evening workshop on how to boost your Linkedin profile to help gain a competitive edge in your industry. Join Dean as he covers tips and best practicies for making the most out of Linkedin and finding your next business connection.
Topics Include:
- Gaining an in-depth understanding of Linkedin, how and why its members use it, and how to leverage it for yourself
- Learning best practices when building a personal profile page
- Utilizing Linkedin networking and communities to grow your network
About the Instructor:
For over 30 years, Dean has demonstrated his ability to accelerate companies, stimulate business development, and make operations more efficient. He harnesses the ever-evolving power of technology, paired with consulting, coaching, and training skills to implement sound business practices. Using the power of online social networks in addition to traditional media practices, he has helped numerous clients pack the room for events and establish their online and media presence. He has also helped clients with countless company, brand, product, and service launches. Dean uses every tool available when weaving aspects of every medium to achieve the end goal and accelerate his clients’ business growth.
At Forward Progress, Dean leads his core team to provide integrated marketing solutions using a proven coaching and consulting methodology, which drives business growth. Committed to deliver both “Lowest Cost per Lead” and “Converting Leads to Sales,” Forward Progress has helped over 2,000 corporate clients assess and improve their online marketing and social networking results, and has trained over 85,000 professionals in over 35 countries with their Social Network Acceleration Programs. Most recently, Dean’s LinkedIn Business Development Course is being taught as part of an 8 week curriculum in the graduate program at UIC’s Liautaud School of Business on Using the Power of Social Networks to Take Control of Your Career.
-------
About Digital Professional Institute:
The Digital Professional Institute helps creators, builders, hackers, tinkerers, techies, marketers and entrepreneurs turn their passions into their life's work. We offer part-time and full-time 10-week courses in Digital Marketing, Social Media Marketing, Web & Mobile App Programming and Digital Media at our downtown Chicago campus, online, and on-site at corporate clients. Our instructors ensure that our real-world, on-the-job learning content and case studies are backed by the academic rigor of higher education, so that you can leave our classes ready to make an impact on your organization.
About Vitamin T:
Vitamin T connects amazing digital creative talent with awesome mid-sized companies and ad agencies. In a nutshell, Vitamin T provides carefully screened freelance designers, developers and copywriters on a freelance and Talent Bridge basis.
http://firebellymarketing.com Social Media Marketing Case Study of Yats, a popular restaurant in Indianapolis.
Yats' social media marketing agency is Firebelly Marketing.
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
Slides from the June 4 Social Jack Webcast LinkedIn Social Selling: 5 Easy Steps to Convert Connections to New Sales
In this brief session we learned how to:
Optimize your profile
Attract new prospects
Leverage your connections to close business
Increase targeted referrals
Gain more powerful introductions
Expand your pipeline
Find new business channels
Join our Fan Page for access to upcoming classes - http://www.facebook.com/ForwardProgress
TWITTER: http://twitter.com/deandelisle
FACEBOOK: http://facebook.com/deandelisle/
LINKEDIN: http://www.linkedin.com/in/deandelisle
Forward Progress, Inc.
"Growing Your Business Beyond the Vision"
www.forwardprogress.net
How to use Facebook to build you personal and professional brand workshop iiKarasma Media
With more than 400 million registered users, you’re probably very interested in learning how to take full advantage of one of the fastest growing social media resources in the world. Facebook sees us as connected not just to other people – our friends — but to myriad things all over the Web. These things could be favorite bands, book authors, restaurants, or finding a law firm,
It’s a potentially powerful idea – Facebook allows users to uncover all these interests and predilections and let us share them with our friends, find joint venture partners, and build relationships with strategic alliances and potential clients.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
http://www.funeralfuturist.com/about/
In this presentation I share my journey in funeral service and how I applied my strategies with a funeral home in a highly competitive, high cremation market. There are a lot of take-aways that you can apply immediately.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
How Market Your Business Using Facebook 2009 New3 EbizSocial Jack
Just released for June - including new Facebook features!
LIVE June16th at 11:00 amCST
In working with hundreds of companies to find new business, Dean DeLisle working with eBiz have assembled the Top items that their clients are using to find new business in Facebook. They will take you step-by-step to create an actual campaign!
Just Think!
• Facebook….. IS NOT JUST FOR KIDS!
• Over 68mil Unique Visitors a Month!
• Ages between 45 and 54 has grown 165% in last 4 months!
• Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
• Over 100,000,000 - People will Login Today!
…………………..Will they find you?
Watch a program set up
Get your profile optimized
Use groups effectively
Get connected to your target
Connect to your website
Gain a whole new source of business
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
How to sell high ticket products and services on Linkedin More details about joining Linked Marketing Academy VIP Level http://linkedmarketingacademy.com/webinar-special/
This was a presentation I put together for Mission Australia NEIS program participants in 2009 to help them with understanding how social media could be used to grow their small businesses.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
2. Compassion. Excellence. Reliability.2
Agenda
9:00 am – 9:15 am: Digital at BAYADA, Meet the DIG Team
9:15 am – 10:15 am: Social Media Overview
10:15 am – 10:45 am: What’s New? Local Pages and more
10:45 am – 11:00 am: Q & A
9:
11. Compassion. Excellence. Reliability.11
• The average person has 200
friends
• Percent of Friends that see your
posts = 12% (24 people).
• Want to reach 1,000 people a day?
Get 40 people to like your post.(that’s pretty much everyone in this room)
12. Compassion. Excellence. Reliability.12
- 1.5B users (9/24, 1B logged in)
- 83% of total social market
(Twitter, 1.7%, LI 1.4%)
- Newsfeed = 1500 posts/day, 300
posts are engaged with
- The Facebook News Feed is the
world’s largest billboard
World’s Largest Billboard
This is your profile!
World’s Largest Billboard
Where to post to your profile
Which lands here.
In the Newsfeed!
13. Compassion. Excellence. Reliability.13
- 1.5B users (9/24, 1B logged in)
- 83% of total social market
(Twitter, 1.7%, LI 1.4%)
- Newsfeed = 1500 posts/day, 300
posts are engaged with
- The Facebook News Feed is the
world’s largest billboard
World’s Largest BillboardWorld’s Largest Billboard
Profiles, Pages
and Groups
1. Profile – This is
you! Where you post
personally also
needed to admin a
page.
2. Pages – For
Business. Has space
for more information
(like phone, address
and maps)
3. Groups – Small
group communication
(usually cause
related)
Profiles, Pages and Groups
post Images, Videos, Links
and Text. Up to 1500 of those
posts can show up in your
Newsfeed each day.
You interact with about 300 of
these (20%) per day. It’s a
combination of what you do
and important don’t interact
with that determine your
Facebook Algorithm.
Two important external
elements that affect your
Newsfeed: Friends Posts
and Advertising.
How does Facebook Choose What to Show in
the Newsfeed? = I x P x C x T x R
Where,
I = Interest
Interest of user in the creator
P = Post
Post performance for others
C = Creator
Past performance by creator
T = Type
What type of post you prefer
R = Recency
How new the post is
14. Compassion. Excellence. Reliability.14
Facebook Thinks I…
... and am in Debt!like to cook
could use a little
fashion help
Love to travel
(and know my age)
A few things to point out:
• The audiences of these ads also included: Gender, Age, Location, Job Title, Groups/Pages
followed/Posts I’ve clicked, Internet Connection and Device
• Everyone has access to do this – and it’s affordable!
16. Compassion. Excellence. Reliability.16
…and Who Are You?
Ice Breaker – Find 10 things in common
• Arrange into groups of 4 – 5 people
• Appoint 1 person as scribe
• Appoint 1 person as speaker
• You have 15 minutes
The mission:
Find 10 things that you have in common with every person
in your group – that has nothing to do with work! Think
creatively: interests, past experience, future goals.
18. Compassion. Excellence. Reliability.18
Nancy Audience
• Potential Reach 13,000 (11k on per day)
• Min Reach ($5/day) 400 - 1,000 people on FB
• Max Reach ($94.50/day) -11,000
Sample Audiences
Nurse Nancy
• 25 – 55, RN/LPN who lives
within 25 miles of 02030
Slightly Younger
Susan
• 50s, lives in 10 miles of
Dover, with her
husband (age 85).
150k+
Susan Audience
• Potential Reach 9,000 (6, 600 on per day)
• Min Reach ($5/day) 270 - 700 people on FB
• Max Reach ($134.50/day) – 6,600
20. Compassion. Excellence. Reliability.20
11 Offices have a Facebook
Page:
Mayflower on Facebook
Office Director
1HH BNV Kristi Cross
2HH BRV Shana Kirschner
3HH RTV Laura Frisard
4HH SBV Brandi Myers
5HH QVV Cynthia Dedes
6HH WRV Tara OConnor
7HC QUI Maureen Banks
8HC HYA Jen Thomson
9HC WOR Mark DeStephano
10HC BRT Kim Vanderzee
11HC MHT Colleen Petty
14 Offices do not have Facebook
Pages (but we’ll forgive them):
Office Director
HH ETV Sara Grey
HH HYV Norma Waring
HH NWF Charles Hixon
HH NWV Charles Hixon
HH PLF Sara Grey
HH PLV Mary Seguin
HH DMV Judith Swift
HH FLV Diana Molloy
HC NWD Myles Gerraty
HC NWT Janice Avartin
HC PLY Marcello Gentile
HC RUT Nick McCardle
HC BNG Mike Nigro
HC SKI Courtney HawkinsBHHC.CO/DIGsharepoint
21. Compassion. Excellence. Reliability.21
How to get a Facebook Page
Step 1: Appoint a member of your office to manage the Facebook page. This
can be a director, a CSM or a Recruiter, but there needs to be 1 person at the
helm of the ship!
Step 2: Download our “Get Started with Facebook Guide” on DIG’s
SharePoint site, Bonus offer: DIG will make the page for anyone who signs
up for a page today! Give me your card!
Step 3: Maintain a regular posting schedule. Aim for 12 – 20 posts a month,
up to 4 of which are completely sales focused (The 80/20 rule). You always
have the Corporate Facebook Account available for sharing posts, targeted
advertising and general assistance.
Click here for the Five tips for the Perfect Facebook Post
22. Compassion. Excellence. Reliability.22
Here’s what you can do
Facebook
Create a BAYADA profile in
your name (or use your
own) and use it to
connect to:
Join Facebook Job Related
Groups and post your jobs
to them
Send messages to
caregivers that you search
– graph search
Like local businesses and
comment on their stuff!
(Hospitals, Referral
Sources, Target Demo
locations)
Twitter LinkedIn
Create a BAYADA profile in
for your office in this
style: BAYADAxyz.
Example: @BAYADAmlp
Post all of your jobs to
Twitter. Use hashtags
#jobs, #hiring, #nurses
Follow as many related
organizations and RT
them
Join hashtags for local
area events that target
your demo. Example:
National AARP
Conference in Boston,
Twitter search for “Boston
nurse conference”
Use your personal
LinkedIn Profile (do not
create a separate page for
your business)
Talk to REC about your
hiring needs with LI
Visit BAYADA Portal ->
Brand Resource Center ->
Social Media -> LinkedIn
and follow the guides.
Join 50 groups for target
market. Jobs, Nurses,
Medicare. Post and
interact, occasionally
share jobs. Connect!
Boost Posts
23. Compassion. Excellence. Reliability.23
What DIG Can Do
Facebook
Create your BAYADA
Facebook Page
Set up more complex
advertising: CE events,
Open Houses, Marketing
Meetings
Custom graphics, assist
with destination of
post/ad (URL)
Tracking and analytics,
combine efforts with
other support offices for
seamless marketing
campaigns.
Twitter LinkedIn
Create your office Twitter
account (you will need
your email to verify)
Post tweets on your
behalf from the corporate
account
Twitter advertising
through corporate
account
Join tweet-ups, hashtags
and other conferences on
your behalf. Consult on
live twitter integration at
events (including hashtag
generation, monitoring
Provide guidance on
personal LinkedIn profiles
Assist the conversation
with REC office
LinkedIn Advertising
through corporate
account
26. Compassion. Excellence. Reliability.
Benefits of Page
Key benefits of the page include:
• Increase visibility in Google for service offices
• Increased visibility increases marketing and recruiting
leads
• Provide office information and custom content to users
Key Features of Your Page
• Alert messaging
• Contact Us Form
• Open Job Positions
26
What are local office pages?
(and why?)
What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
Ok, so I’m not a hunter. I’m not even sure I could identify a duck in a line up of other birds. But what I mean to say is that you don’t spend all your time looking for just 1 lead, you go to the source of leads. Examples of this could be a CNA school or nursing school. Go to where the collective group of individuals are, and more and more people each day are using social media. Social media gives us the ability to reach targeted groups of individuals by their interests. Similar to the newspaper, we can identify our “readership” not only by geography, but also by job title, education level or even income level. This gives us an advertising ability that is only now contingent on our ability to create engaging posts and opportunities online.
It’s not an option to not use social media, it’s only an option to not use it well, or to the best of it’s capabilities. Many of the social sites are automatically created as others- through check in’s. So you might already have a Facebook page and not even realize it!
What we are looking at here is what is considered the world’s largest billboard. There are a BILLION people on Facebook. That’s 1 in every 7 people on the entire planet. And just recently, we saw 1B people log in on the same day. This is unreal! After 10 years, Facebook has truly taken the world by storm. So, for those of you who don’t know, what we’re looking at is the Facebook news feed. It’s the first thing everyone sees as soon as they log into Facebook – and it’s where we are competing to be seen. This sounds like a crazy number, but the average person has the potential to see about 1500 posts per day. Out of this 1500, only 300 of them (20% are really seen, or engaged with). So, what we want is for BAYADA to be 1 in 300 hundred. But we all know we’re already 1 in a million, so this is truly a piece of cake. I’m going to walk through the rest of the presentation on how to become 1 in 300 for all of the nurses, therapists and potential clients who are active on social media.
I’m going to focus on the specifics of advertising for this live Demo – first we’ll get into the boosted ads manager (something that everyone can do) but secondly we’ll focus on the slightly more complex, but still completely manageable, advertising manager to narrow down this audience.
Review what’s working for 3 minutes: make informed decisions for future content based on your previous social messages that have performed well in terms of clicks, shares, retweets and comments.
Schedule your social messages for 5 minutes: schedule relevant social media 1 week prior. Mixing up your own content and other’s content. You can re-share a post that has performed really well – just make sure you change the copy.
Engage with those who have interacted with you for 7 minutes: spend some time going over the comments people have left on your posts or your channels and responding to that in a timely manner. Follow back, say thank you.
Monitor what others are saying for 5 minutes: listening on social media is key so that you know what people are saying about you, what’s happening in your industry, among competitors and among your audiences in order to make informed decisions about your social strategy and content plan.
The real value is in doing this together. In these instances, you will be able to group together more efficiently for group events AND benefit from the (Note: 8 hour rule applies! Engagement letters will be issued for work approaching or over 8 hours.)
Review what’s working for 3 minutes: make informed decisions for future content based on your previous social messages that have performed well in terms of clicks, shares, retweets and comments.
Schedule your social messages for 5 minutes: schedule relevant social media 1 week prior. Mixing up your own content and other’s content. You can re-share a post that has performed really well – just make sure you change the copy.
Engage with those who have interacted with you for 7 minutes: spend some time going over the comments people have left on your posts or your channels and responding to that in a timely manner. Follow back, say thank you.
Monitor what others are saying for 5 minutes: listening on social media is key so that you know what people are saying about you, what’s happening in your industry, among competitors and among your audiences in order to make informed decisions about your social strategy and content plan.
Review what’s working for 3 minutes: make informed decisions for future content based on your previous social messages that have performed well in terms of clicks, shares, retweets and comments.
Schedule your social messages for 5 minutes: schedule relevant social media 1 week prior. Mixing up your own content and other’s content. You can re-share a post that has performed really well – just make sure you change the copy.
Engage with those who have interacted with you for 7 minutes: spend some time going over the comments people have left on your posts or your channels and responding to that in a timely manner. Follow back, say thank you.
Monitor what others are saying for 5 minutes: listening on social media is key so that you know what people are saying about you, what’s happening in your industry, among competitors and among your audiences in order to make informed decisions about your social strategy and content plan.
www.Bayada.com/offices
Direct potential customers and prospects to their nearest location and attain contact information from online leads.
Manage all of our digital locations in a user friendly interface.
Target potential clients, as well as, help satisfy recruiting needs.
Give users specific content centered on their location like events, open house dates, or other current status updates of the office.
https://www.bayada.com/offices/vt/bennington/2069174-194-north-street
https://www.bayada.com/offices/ma/auburndale/2069214-2000-commonwealth-avenue
Show mobile Sample in Browser if possible.
Possibly hide based on WIFI
Local Office pages in pilot (25 offices over 12 weeks)