The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
This document provides tips and strategies for using LinkedIn effectively. It discusses connecting with others on LinkedIn, developing trust online by responding helpfully to questions, and using LinkedIn apps. The document emphasizes interacting daily with your connections in a caring way, driving people to your own website, and spending most of your time engaging with others rather than self-promotion. It suggests logging on for 15-30 minutes daily, as interaction is most effective in the morning, afternoon, and early evening hours, especially on Thursdays.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
This document discusses the differences between outbound and inbound marketing and how businesses can use inbound marketing tactics like content creation and social media to attract qualified clients. It then focuses on how LinkedIn can be used professionally, including tips for setting up an effective profile, engaging with connections through status updates and questions, and strategies for companies to utilize LinkedIn groups, events, and pages. The overall message is that inbound marketing through useful content and community engagement on platforms like LinkedIn is more effective for businesses than traditional interruptive outbound tactics.
Can you hear me now? Social Media presentation for the NWA Chapter of the Ass...Jody Dilday
The document discusses various social media tools for non-profits including WordPress, Facebook, Twitter, YouTube, and blogging. It provides tips for using each tool effectively such as including pictures in blog posts, using hashtags on Twitter, and engaging constituents on Facebook through open-ended questions and mixed content. Non-profits are encouraged to utilize these free tools to engage supporters, illustrate their mission, and increase donations and volunteers.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
This document provides tips and strategies for using LinkedIn effectively. It discusses connecting with others on LinkedIn, developing trust online by responding helpfully to questions, and using LinkedIn apps. The document emphasizes interacting daily with your connections in a caring way, driving people to your own website, and spending most of your time engaging with others rather than self-promotion. It suggests logging on for 15-30 minutes daily, as interaction is most effective in the morning, afternoon, and early evening hours, especially on Thursdays.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
This document discusses the differences between outbound and inbound marketing and how businesses can use inbound marketing tactics like content creation and social media to attract qualified clients. It then focuses on how LinkedIn can be used professionally, including tips for setting up an effective profile, engaging with connections through status updates and questions, and strategies for companies to utilize LinkedIn groups, events, and pages. The overall message is that inbound marketing through useful content and community engagement on platforms like LinkedIn is more effective for businesses than traditional interruptive outbound tactics.
Can you hear me now? Social Media presentation for the NWA Chapter of the Ass...Jody Dilday
The document discusses various social media tools for non-profits including WordPress, Facebook, Twitter, YouTube, and blogging. It provides tips for using each tool effectively such as including pictures in blog posts, using hashtags on Twitter, and engaging constituents on Facebook through open-ended questions and mixed content. Non-profits are encouraged to utilize these free tools to engage supporters, illustrate their mission, and increase donations and volunteers.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
This document provides tips for using Facebook to market a real estate business. It discusses using Facebook to connect with qualified prospects and buyers, and outlines the agenda for a training session on Facebook marketing techniques for realtors. The training covers Facebook basics, targeting marketing, content creation, engagement, and using features like ads, events, and marketplace. It also provides tips on topics like growing your audience, privacy settings, tagging, and using content to start conversations.
This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.
Social media marketing involves engaging with consumers by providing valuable content through activities like reputation management, collaboration, and giving to expand one's network while moving away from interruption marketing. Effective social media marketing requires publishing useful content across multiple networks, sharing it with others, networking genuinely, and engaging at different levels from simply visiting sites to fully interacting with others.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
This document summarizes Julien Barbier's presentation on community marketing at Docker. Some key points include:
1) Community represents 80% of Docker's marketing through lower budgets and higher conversion rates than traditional marketing.
2) A community is as strong as the number of links between its members, and IRL links are more valuable than online links. The focus is on what you can do for the community rather than what it can do for you.
3) Tracking and measuring everything is important for monitoring community growth and impact. Both online and offline communities should be developed through events, content creation, and helping the existing community grow.
Getting Started Using Facebook For BusinessRachel Melia
Getting Started Using Facebook For Business provides an overview of how businesses can use Facebook to meet marketing objectives. The document discusses why Facebook is a good platform due to its large user base and level of user engagement. It provides examples of companies successfully using Facebook and outlines how businesses can get started by developing objectives and content strategy, promoting their page, and measuring results. The key takeaways are to create compelling content, promote the page, and measure performance based on objectives.
Effectively Market Your Events and Your CommunitySarah Page
This document discusses strategies for effectively marketing events and communities on social media platforms. It provides statistics on Facebook, Twitter, Pinterest, and Instagram usage and outlines paid advertising options for each. Visual content like photos and videos are emphasized as highly engaging. Scheduling tools for social media posts are also reviewed. The goal is to help attendees identify which social media platforms are best for their specific needs and communities.
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
This document discusses the growth of social media and internet usage. It notes that in the US there are over 200 million internet users, more than 70% have Facebook accounts, and Facebook accounted for 10% of US page views in 2010. Mobile usage is also growing rapidly, with global mobile data traffic expected to increase 26-fold by 2015. The document encourages building a personal and local brand through social media like creating a Facebook page and engaging on LinkedIn and blogs. It discusses how this can help with marketing, customer service, and business growth.
The document discusses various topics related to digital media and social media marketing. It provides statistics on online readership and usage in South Africa. It also discusses trends in where digital advertising money will be spent. Additionally, it outlines best practices for social media performance, using social graphs, tips from the entertainment industry for driving engagement, and tips from Allstate insurance for social media tactics.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
The Ladies Retreat at Monroe Bible Church aims to capture women's attention, fill their spirit, and refresh their soul through activities from September 23-25. The retreat will encourage participants to come away from their daily lives, walk alongside each other, build up their faith, and encourage their hearts.
La estudiante Monica Luciano Machorro busca realizar su servicio social en la escuela secundaria "Emiliano Zapata" en Santa Catarina Villanueva, Puebla.
El documento describe una serie de pasos para editar una fotografía antigua, incluyendo difuminar el borde, agregar grises y color, recortar, aclarar y clonar partes, redondear puntas con brillo suave, cortar y pegar para cambiar la perspectiva, y escalar los grises para lograr un estilo cubista manteniendo el tamaño original del lienzo.
Kommentar zum Immobilienaktienmarkt:
Ereignisarmer Jahresstart bei Immobilienaktien
Patrick Nass, Fondsmanager bei Ellwanger & Geiger Privatbankiers
Stuttgart, 05. Januar 2012
This document provides tips for using Facebook to market a real estate business. It discusses using Facebook to connect with qualified prospects and buyers, and outlines the agenda for a training session on Facebook marketing techniques for realtors. The training covers Facebook basics, targeting marketing, content creation, engagement, and using features like ads, events, and marketplace. It also provides tips on topics like growing your audience, privacy settings, tagging, and using content to start conversations.
This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.
Social media marketing involves engaging with consumers by providing valuable content through activities like reputation management, collaboration, and giving to expand one's network while moving away from interruption marketing. Effective social media marketing requires publishing useful content across multiple networks, sharing it with others, networking genuinely, and engaging at different levels from simply visiting sites to fully interacting with others.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
This document summarizes Julien Barbier's presentation on community marketing at Docker. Some key points include:
1) Community represents 80% of Docker's marketing through lower budgets and higher conversion rates than traditional marketing.
2) A community is as strong as the number of links between its members, and IRL links are more valuable than online links. The focus is on what you can do for the community rather than what it can do for you.
3) Tracking and measuring everything is important for monitoring community growth and impact. Both online and offline communities should be developed through events, content creation, and helping the existing community grow.
Getting Started Using Facebook For BusinessRachel Melia
Getting Started Using Facebook For Business provides an overview of how businesses can use Facebook to meet marketing objectives. The document discusses why Facebook is a good platform due to its large user base and level of user engagement. It provides examples of companies successfully using Facebook and outlines how businesses can get started by developing objectives and content strategy, promoting their page, and measuring results. The key takeaways are to create compelling content, promote the page, and measure performance based on objectives.
Effectively Market Your Events and Your CommunitySarah Page
This document discusses strategies for effectively marketing events and communities on social media platforms. It provides statistics on Facebook, Twitter, Pinterest, and Instagram usage and outlines paid advertising options for each. Visual content like photos and videos are emphasized as highly engaging. Scheduling tools for social media posts are also reviewed. The goal is to help attendees identify which social media platforms are best for their specific needs and communities.
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
This document discusses the growth of social media and internet usage. It notes that in the US there are over 200 million internet users, more than 70% have Facebook accounts, and Facebook accounted for 10% of US page views in 2010. Mobile usage is also growing rapidly, with global mobile data traffic expected to increase 26-fold by 2015. The document encourages building a personal and local brand through social media like creating a Facebook page and engaging on LinkedIn and blogs. It discusses how this can help with marketing, customer service, and business growth.
The document discusses various topics related to digital media and social media marketing. It provides statistics on online readership and usage in South Africa. It also discusses trends in where digital advertising money will be spent. Additionally, it outlines best practices for social media performance, using social graphs, tips from the entertainment industry for driving engagement, and tips from Allstate insurance for social media tactics.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
The Ladies Retreat at Monroe Bible Church aims to capture women's attention, fill their spirit, and refresh their soul through activities from September 23-25. The retreat will encourage participants to come away from their daily lives, walk alongside each other, build up their faith, and encourage their hearts.
La estudiante Monica Luciano Machorro busca realizar su servicio social en la escuela secundaria "Emiliano Zapata" en Santa Catarina Villanueva, Puebla.
El documento describe una serie de pasos para editar una fotografía antigua, incluyendo difuminar el borde, agregar grises y color, recortar, aclarar y clonar partes, redondear puntas con brillo suave, cortar y pegar para cambiar la perspectiva, y escalar los grises para lograr un estilo cubista manteniendo el tamaño original del lienzo.
Kommentar zum Immobilienaktienmarkt:
Ereignisarmer Jahresstart bei Immobilienaktien
Patrick Nass, Fondsmanager bei Ellwanger & Geiger Privatbankiers
Stuttgart, 05. Januar 2012
Este proyecto busca mejorar la agricultura en Muzo, Boyacá mediante la construcción y adecuación de tierras de riego en la cuenca del Río Minero. El proyecto beneficiaría a 1,862 familias campesinas y generaría 600 empleos. Se estudiaría la irrigación de 9,000 hectáreas para cultivos como caña de azúcar, cacao y yuca, mejorando la productividad y calidad de vida de la región.
El documento discute el derecho de acceso a la información como un derecho fundamental. Explica que la información protege bienes básicos al dar contenido a otros derechos como la libertad de expresión y los derechos electorales, y también tiene un valor propio como el derecho a la verdad. Además, la información es necesaria para el control ciudadano sobre los actos del gobierno y es un requisito para el funcionamiento de una democracia transparente.
The document describes the CHY-CA Thickness Tester, a mechanical instrument for measuring the thickness of various materials like plastic films, sheets, paper, and foils. It uses a contacting method with a presser foot to apply precise pressure and ensure accurate measurements. The tester operates manually or automatically, can preset test parameters, displays real-time data, and includes functions for statistics, calibration, data transfer, and management. It is designed to conform to various international standards and can measure materials with thicknesses ranging from 0 to 2 mm or up to 6/12 mm optionally.
Este documento describe diferentes sistemas de encendido para motores de combustión interna, incluyendo encendido electrónico convencional con distribuidor, encendido electrónico estático sin distribuidor, y encendido por descarga de condensador. También explica los componentes clave como bobinas, bujías, y sus características.
1) As primeiras moedas portuguesas foram produzidas no reinado de D. Afonso Henriques em pequenos espécimes de cobre e prata.
2) No reinado de D. João V, foram cunhadas as maiores moedas portuguesas de ouro, como o dobrão.
3) Com a adesão de Portugal à União Europeia em 1999, o Escudo Português foi substituído pelo Euro.
Este documento é uma mensagem da Natureza para a humanidade. A Natureza diz que é essencial para a vida humana, mas que os humanos não respeitam a Natureza nem as criaturas vivas que ela oferece. A Natureza pergunta por que os humanos devolvem a morte em vez da vida que receberam, e se esse é o legado que querem deixar para seus filhos. A Natureza pede que façamos algo para protegê-la, senão quem o fará?
The document contains a series of letters with no context or connections between them. It does not provide any clear information that can be succinctly summarized in 3 sentences or less.
Madrid tiene un clima continental con veranos secos y soleados e inviernos fríos con pocas lluvias. Es una monarquía parlamentaria con numerosos partidos políticos y una tendencia al bipartidismo. El castellano es el idioma oficial y la religión mayoritaria es el catolicismo, aunque hay presencia de otras religiones debido a los movimientos migratorios y una tendencia al agnosticismo y ateísmo.
Este documento resume los resultados de un proyecto de investigación sobre el turismo en las regiones de Provenza-Alpes-Costa Azul (PACA), Cataluña y cuatro regiones italianas. El proyecto analizó la demanda y oferta turística entre 2000-2005, entrevistó a actores clave y casos de éxito de PYMES. Los principales hallazgos incluyen que Cataluña lidera en llegadas turísticas, los principales mercados son Alemania, Reino Unido y Estados Unidos, y se recomiendan estrateg
Trabajo final de mercados Empresa INAF,S.AYraida Infante
Este documento presenta los resultados de una investigación cualitativa realizada a la empresa INAF, S.A. para determinar el impacto de dos modelos de llaves de agua (mariposa y palanca) en los consumidores. Se entrevistó a 10 empleados clave de la empresa, encontrando que 9 preferían el modelo mariposa mientras que 6 preferían el modelo palanca. Por lo tanto, la conclusión fue que la empresa debería producir mayoritariamente el modelo mariposa y una cantidad menor del modelo palanca, además de realizar publicidad para dar a conocer est
The document discusses the role of technology in real estate. It covers topics like the importance of technology, online reputation management, social media marketing, search engine optimization, and tools like Google. It emphasizes that technology can help increase income and reduce expenses if used properly. Some specific technologies covered include online presence and social media platforms like Facebook, YouTube, and LinkedIn. The document provides tips on using these platforms effectively for real estate marketing and business development.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
The document provides tips and best practices for lawyers to use social media platforms like LinkedIn, Facebook, and Twitter for business purposes. It recommends setting goals for social media use, matching platforms to goals, creating robust profiles, balancing personal and professional content, being consistent in posting, and leveraging mobile devices. Specific advice is given for using features and growing connections on each individual platform.
Using twitter, facebook, and linked in to grow your businessViệt Long Plaza
Social networking provides new opportunities for marketing. It allows human connections over technology, with people trusting other people over advertisements. The strategies discussed include understanding your clients and goals, changing your thinking to focus on relationships over tactics, and using blogs, forums, LinkedIn and Facebook to engage your network and build trust.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
This document discusses why social media is valuable, relevant, and important for businesses. It provides several key reasons why social media is valuable, including increasing brand awareness and customer loyalty, improving customer service, gaining market intelligence, and networking. It also provides statistics on growth rates of major social media platforms like Twitter, Facebook, and Google+. The document then discusses best practices for integrating social media into a business website and online presence, including linking to social media profiles and using sharing buttons. It also covers monitoring social media mentions and using tools like Google Alerts. Finally, it provides tips for using key social media platforms like Google+, LinkedIn, and Facebook for business purposes.
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
This document discusses the limitations of social media and provides guidance on using social media effectively for organizations. It notes that while social media is a useful tool, it does not guarantee business or marketing success on its own. It then provides recommendations on developing a digital PR strategy, including establishing an online presence through a website and blogs, engaging with influencers on networks like Twitter and LinkedIn, and tailoring messaging to different channels. Metrics and regular posting are emphasized as important to maintaining an active online presence.
Social Media Boot Camp Vancouver October 2013Shane Gibson
The document summarizes the key topics and content covered in "The Social Media Boot Camp" training session. The 4 pillars of digital leadership covered are: 1) Knowledge and literacy, 2) Integrated strategy and management, 3) Process and systems, and 4) Social DNA and culture. The training provides an overview of major social media platforms and metrics, best practices for content creation and engagement, social listening and analytics tools, and developing an organizational social media strategy and policy. It emphasizes becoming a social business by breaking down silos, educating employees, and collaborating across teams.
This document provides an overview of personal branding and using social media for career development. It discusses understanding personal strengths and how to present oneself professionally online. Various social media platforms like Facebook, Twitter, LinkedIn and blogs are examined in terms of their functions and how to engage with them. The concepts of collecting, critiquing, connecting, communicating, creating and curating digital information are introduced for curating an effective online personal brand. Creating an action plan and protecting one's online identity are also addressed.
1. Role of
Technology in Real Estate
Presented by:
Manan Choksi
Regional Director
RE/MAX MGM
2. Why Technology is important?
What to look for in a technology?
Online Reputation Management
Social Media Marketing
Search Engine Optimization
Google Tools
Email : Use of Outlook
Database Management
Proper Listings
3.
4. Cost of living keeps on increasing
Productivity has to take care of inflation and
ambition
Do more in less time : Use technology
Improve your image: Increase your sales :
Reputation Management
Technology is only important when it
increases your income or reduces your
expenses.
5. Should be affordable, easy to use, widely
acceptable, from a good company.
How does it help me in making my every day
life easy?
Do I have a need for the feature, the new
technology provides?
Is it reliable? (will it work when I need it the
most?)
6.
7. Customers are online
Prospects are online
Competitors are online
People dissatisfied at you for no reason are
online
Future of your company is … online!
8.
9.
10.
11.
12. To track your reputation : Google Alert
To make your reputation: All the things we
discuss today…
13.
14.
15.
16.
17.
18. Your target should be to have a reputation of
an expert in your :
◦ Geographical farm : for e.g. have maximum content
mentioning the name of your focus area
◦ Commercial / residential: if you specialize then
focus all content on that.
◦ Small news of that area: New opening of shop, new
scheme in that area, even reviews of restaurants
will give you the reputation you need.
19.
20. People check everything they find about you
online before meeting you.
It takes 20 years to build a reputation and
five minutes to ruin it. If you think about that,
you'll do things differently.” Warren Buffet
21.
22.
23. Its how we are communicating as a culture
1 billion active facebook users
Its here to stay Referrals
Reach your clients
Education for all
Its viral Reputation
Build your online presence
Its free! Relationships
23
24. Social media is not advertising
Social media is not public relations
Social media is not branding
Social media is not only about technology
25. • The party goes on with, or without you.
• When you get to the party, listen and mingle
before you talk.
• Keep the conversation thread going naturally.
• It’s not all about you.
• If people like you and need what you do, they
want to work with you.
25
28. At A Glance
• Launched: May
• Launched: early
• Launched: 2005- 2003
2006
2006 • 100 Million
• 500 Million
• 1 billion Users
Users
• Photos: multiple • Photos: profile
• Photos: profile
galleries picture
picture
• Privacy: based on • Privacy: user
• Privacy: user
user settings controlled
controlled
• Connections • More
• Primarily used to
between friends “professional”
push
and acquaintances communication • Includes
• Sharing and updates Executives from
communication, every Fortune
photos, updates 500 company
• Less sharing of
photos, updates 28
29. Facebook users in
India : 6,03,39,300
Mumbai: 59,94,460
Ahmedabad : 10,17,280
Pune: 21,87,180
Targeting these users is the key !!
(as on 20/10/2012)
30. Humans have Facebook profile
◦ Max limit of 5000 friends
Groups are friends following similar topic
Businesses have Facebook Page
You cannot advertise a profile page or a
group.
31. All your updates are Public
You can choose to make each of your post
either
◦ public
◦ only to friends
◦ friends of friends.
For a friend request you get, and you reject it,
he/she becomes your subscriber, who can
view your public updates
40. 5 Facebook likes
5 personal message : only 20% of email
messages are opened, while 80% of Facebook
messages are opened.
5 Comments on others‟ status.
41. Political comments
Religious comments
Racist comments
Jokes with bad taste
Disrespect to women : They are decision
makers for buying a home!
Over posting
Repulsive photos
Remember: there is no dislike button
42.
43. Free
5 Steps to be more powerful on YouTube
Get keyword suggestions from autocomplete
feature
Use the Youtube Keyword suggestion tool
Add title, description, tags, etc
Annotations or notes
Try Youtube promoted videos
48. Make PPT
Upload it!
You are done slidesharing !
49. Another place people search for content
You can present your properties in form of
PPT and send link to prospects
You can present your office profile/ BA profile
and bring out points which are your USP
For an exclusive project: make one PPT and
share across the network
50. Free
Work on scheduling 2 tweets a day
Link to your Facebook page
Add profile to customized business
directories
List Management
51. Rules of Thumb
• Be Yourself, Keep It Personal
• Be Of Value, Be Helpful
• Engage and Inspire
• Don’t Spam
• Don’t Over-Tweet
• Manage Your Time Using -
Social Networking
51
52. Seven Deadly Sins
• Not Listening
• Not Being Involved
• Self-promoting
• Not Adding Value
• Not Being Honest
• Hard Selling
• Over-posting
52
53. • Register on as many social media websites as
possible.
• Keep same picture on all sites
• Blog, update with content, photos, videos
• Traffic to Conversion is key
• Manage your Facebook page effectively
54. Build a website - Free with Gryphtech
Dynamic site gets better ranking
Use Slingshot to manage content
Write articles : original
Blogs - Free
Images and graphics
Be the face that people recognize
55.
56.
57. BG : Before Google
AG: After Google
Total information which was created from
inception of mankind till 2003 is now created
every 48 hours !
58. Get notified via email whenever new content
is available for a particular keyword
For example: a builder of your area
Lifetime validity !
59. News.google.com
Scans thousands of websites continuously
Choose your favorite subject and design your
page.
60. Use them to show locations of your listings
Show nearby area of your property
Use for showing distances
Use for showing directions
66. A place to write a lot of text matter
Write links to:
◦ Office website
◦ BA website
◦ Property website
Will increase SEO of those links
Fastest way to become an expert, in just
about anything
67.
68.
69. Free
Positives Negatives
It is easy to stay in Too many emails
touch Too many junk emails
Documented thing Managing multiple
Free, fast and email accounts
omnipresent Cant search old emails
if computer changes
Best form of offline
Cant print everything
communication
as paper load will be
too much
70. 1. Outlook express : free with windows
2. MS outlook: with MS office
MS Outlook has advanced email
handling features to improve your
efficiency.
71. Can sort emails
Can delete useless emails
Can save emails
Search it fast
Manage folders
Easy search in all saved information
Multiple email address setup
72.
73. Create a folder for „Processed Mail‟
Create a folder for „To be Processed‟ Mail
Follow a 0 mail in Inbox policy
Create a task for e-mails
Follow accountability process for yourself
74. • Calendar : appointments and
reminders
• Tasks: to do lists with
priorities
• Contacts: maintain your
address book: your goldmine
• Notes: rough information
75. 85% people don‟t back up
outlook data file.
Back up outlook data file!
Its .pst file, which gets
updated every time you
send and receive.
76. You can configure Gmail on your
outlook
Gmail reads your email and shows
you advertisements
Gmail is not unlimited: after limit
gets over, either you pay or go
through tedious process of deleting
useless messages
Gmail doesn‟t sort emails according
to size, so cant delete heavy
messages
77. Offline messages available in
outlook.
Doesn‟t look professional to use
a “free” email ID.
A person who can‟t afford email,
can he give a right advise for a 1
crore property?
78.
79. Always use your RE/MAX ID for
communication
It has 500 MB storage space.
You should have a proper signature which
has all contact information
You may use your photo as your email
signature for the first email you send to
customer.
80. Past Clients
Current Clients
Sphere of Influence : Friends, Relatives
Geographic Farm
Niche Farm
Business Owners of Same Area
Agents in the area
Agents outside the area
82. • Is online filing cabinet to
store any files to be able
to retrieve them with ease
from any computer.
• Share your files with
colleagues or clients and
close the sale faster.
83. • Attend every meeting
from the comfort of your
home by using video
conferencing with Skype.
• Put up to 10 people in a
virtual meeting,
requiring only a
computer and a webcam.
86. Listing
Print Design
Materials Center
A good You Tube
Photo
Facebook
Video
SlideShare
Twitter
PPT
Blog
87. Property with an excellent view over looking a
river, sea and a hill.
Very upmarket locality.
3 bed room, fully furnished, good wood work.
Parking for 2 cars.
88.
89.
90. • Clean homes
• No clothes lying
• No garbage
• Should not be able to determine the property
unless you have exclusive mandate
91. Use a good camera
Better lighting
No cloudy day
View from inside
92.
93. Buyers require more information e.g.: floor plan,
elevation photos, views, amenities etc.
Buyers prefer to see properties over internet and
short list rather than visit each and every option
Buyers don‟t have time
Buyers can be outside city or even country.
Buyers want to share information with others
94. • Brokers need to:
–make quality leaflets to give as handouts
to customers
–Promptly respond over email
• If they work in network: Technology is critical for
sharing information
• Smartphone challenge: using apps to search
properties