This document outlines 10 steps for creating a social media strategy for law firms. It recommends getting approval from management and lawyers, defining goals and target audiences, researching popular social media channels, establishing a blog and LinkedIn presence, and managing content through scheduling. It provides tips on getting started with one channel like LinkedIn and lists resources for social media marketing best practices.
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
New Jersey Food Council Social Media PresentationHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
New Jersey Food Council Social Media PresentationHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
SocialBBC Susan Warner Developing An Effective Social Media PolicyUrban Interact, Inc.
Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Speaker Segment: Susan Warner of StaffOne on Developing an Effective Social Media Policy
Twitter Event #SocialBBC
FMI SQF - The Good, The Bad and The Ugly of Social MediaHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
7 Steps to Building a Social Media Training ProgramKrista Neher
This slideshow covers the 7 steps to building a social media training program that gets results. Boot Camp Digital is a leading provider of social media marketing training and we've working with companies of all shapes and sizes to build social media training programs that get results.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
What You Didn't Know About Social Media - The Internal PerspectiveHelen Levinson
Studies have shown that employees spend at least 30 minutes a day on social networking sites during work hours, leaving companies concerned with the amount of time employees spend on non-related work. As internet access grows and becomes more mobile-friendly, it will be nearly impossible to keep employees from engaging in social networks in the workplace. In this session, Helen Levinson, Principal of Digital Marketing at Desert Rose Design will put a twist on this issue to show how the growing social media trend can work in your favor.
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
SocialBBC Susan Warner Developing An Effective Social Media PolicyUrban Interact, Inc.
Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Speaker Segment: Susan Warner of StaffOne on Developing an Effective Social Media Policy
Twitter Event #SocialBBC
FMI SQF - The Good, The Bad and The Ugly of Social MediaHelen Levinson
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Participants will learn:
• 6 Social Media Best Practices
• Online Reputation Risk Management and Tracking
• Ways to Identify Online Threats
• YouTube Videos and Safety Control
• Compliance Issues Using Social Media
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
7 Steps to Building a Social Media Training ProgramKrista Neher
This slideshow covers the 7 steps to building a social media training program that gets results. Boot Camp Digital is a leading provider of social media marketing training and we've working with companies of all shapes and sizes to build social media training programs that get results.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
What You Didn't Know About Social Media - The Internal PerspectiveHelen Levinson
Studies have shown that employees spend at least 30 minutes a day on social networking sites during work hours, leaving companies concerned with the amount of time employees spend on non-related work. As internet access grows and becomes more mobile-friendly, it will be nearly impossible to keep employees from engaging in social networks in the workplace. In this session, Helen Levinson, Principal of Digital Marketing at Desert Rose Design will put a twist on this issue to show how the growing social media trend can work in your favor.
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
Es aquella parte de la cultura general, que conjunta los valores materiales y simbólicos, las formas o estilos de vida, las prácticas y los procesos inherentes al cuerpo vivido o soma.
Es la praxis social dosificada en forma de proceso-resultado que se encarga de la formación del cuerpo vivido, que es la persona en sí misma, con la intención de que tome conciencia de su corporalidad (Körper) y corporeidad (Leib).
Ramas de la Hologogía Somática, dedicadas al estudio del aprendizaje somático, la enseñanza e intervención, el acervo somático, los métodos, técnicas y estrategias somáticas.
La postura corporal y su relación con el tono postural y muscular, con el eje y centro de gravedad, con el equilibrio, con el ajuste y control postural, etc.
We’ve all been there — working hard and creating a campaign, project, program or tactic where everything is “golden” like the “Drive $marter Challenge 2008” consumer campaign on fuel efficiency. We exceeded goals, won awards, developed cutting-edge tactics, and created powerful partnerships with 19 nonprofit, governmental, trade association and for-profit entities to dramatically extend the campaign’s marketing, reach, budget, and credibility.
Then, reality intervened with the economic meltdown. Getting anywhere with the 2009 campaign was like slogging through quicksand. We ultimately had one-fifth the budget of the previous year, fewer funders, and high partner expectations.
To break through the clutter with fewer resources, we came up with creative, affordable tactics, including a fun video contest promoted primarily through digital and social media to boost Web site traffic, buzz, awareness, and build the audience among younger drivers.
Take a look at the top four humorous videos at http://drivesmarterchallenge.org/contest.
It proves that necessity and creativity is the mother of invention
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...Christopher Kimball
According to Brad Mauney of LinkedIn, 45 million LinkedIn profiles are viewed each day. Your LinkedIn profile can help you land a new job, create new partnerships, or generate leads. Maximize your chances by following these best practices for optimizing your profile.
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
10 simple steps for creating a social media strategy v2
1. 10 Simple Steps for Creating a
Social Media Strategy
Natalie Alesi
@legalerswelcome
Samantha Collier
@samtaracollier
2. Before you get involved with social
media:
• Get approval from upper management
• Get buy in from lawyers in the firm
• Don’t mandate social media. It won’t work.
• Remember that a social media strategy prevents any
misunderstandings and emphasizes why social
media is relevant to your firm’s overall goals.
6. ABA Model Rules 1.1 requires lawyers to be competent in representation of their clients.
Comment 6: Lawyers “should keep abreast of changes in the law and it’s practice”
7. #1 WHY?
Reasons why Law Firms start using
social media:
• Increase number of qualified sales and leads
• Improve customer engagement
• Network with peers and colleagues
• Keep up-to-date
• Monitor the competition
8. Benefits of social media marketing. The number one benefit of social
media marketing is standing out in an increasingly noise world.
9. Law Firms and Social Media
FACT: Washington Post
20 percent of law firms have a full-time social media specialist
on staff, and about 40 percent said blogging and social
networking initiatives have helped the firm land new work.
10. Goals can only be achieved if you keep a clear picture of
who your core audience is. The better you know your
target client, the better you can reach them.
• What types of people do we want to talk to?
• What are they talking about already?
• Is it appropriate to join the audience, and if so, when?
• What value can we provide?
• When do we earn their trust?
#2 Audience
11. Do a little research on your target clients and your
competition. Find out where they hang out online.
• Flickr
• Public Forums
• Message Boards
• Google+
#3 Channels
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Blogs
13. Mind Blowing Statistics Every Law Firm Should Know:
• Businesses that blog get 55% more web traffic. The more you blog, the
more pages Google has to index, and the more inbound links you’re
likely to have. The more pages and links you have, the higher you rank.
• 57% of businesses have acquired a customer through their company
blog. Blogging is good. Directories are bad.
• The majority of AmLaw 100 firms have blogs. What sets them apart is
style, format and how up-to-date they are.
#4 Blog Presence
14. Did you know? LinkedIn now has over 150
Million members including executives from
every Fortune 500 company,
Ensure every lawyer at your firm has a
complete LinkedIn Profile. It’s easy:
• Professional picture
• Keyword rich headline
• Complete past employment and school information
• Well written summary
• Part of two or more relevant groups
• Applications such as JD Supra, Slideshare and Events
#5 LinkedIn
15.
16. Did you know? Twitter now has
over 500 million users.#6 Twitter
17. Did you know? Facebook now has
over 845 million users and is
expected to reach 1 billion by the
summer of 2012. #7 Facebook
Decide if you would like to create a
law firm Facebook Page or use your
personal profile for business
development.
18.
19. #8 Google + / YouTube
Did you know? Google+ has over 90 million users. A
significant 77% of marketers plan on increasing their
use of YouTube and video marketing, making it one of
the top area marketers will invest in for 2012.
22. Newbie Tips
1. Schedule it on your calendar
2. Set your browser tabs to open to specific
sites
3. Start with ONE channel and get great
at it (LinkedIn)
#10 Time Management
23. Checklist
Define WHY?
Define Your Audience
Start with ONE Channel (LinkedIn)
Understand privacy settings
Listen, listen, listen & watch others
Start a blog or expand the one you have, create engagement
Understand your state ethics rules with regard to advertising
Understand firms social media policy, be on the committee
Manage your content and create a content schedule
Get mobile, download social apps
Engage others, RT them, thank them, talk to them, build a
relationship, network, have conversations
24. DON’T
Be spammy
Be salesy
Critique others for their opinions
Not be consistent with content
Confuse channel audiences
Be scared
Post the same content across all networks
at the same time.
Jump on the next thing every time a new
social network comes out.
26. 10 Simple Steps for Creating a Social Media
Strategy
Join our community!
Natalie Alesi
@legalerswelcome
www.legalerswelcome.com
Linkedin.com/in/nataliealesi
Facebook.com/legalerswelcome
nataliebethalesi@gmail.com
Samantha Collier
@samtaracollier
www.socialmediaforlawfirms.com
Linkedin.com/in/samanthacollier
Facebook.com/socialmediaforlawfirms
samanthataracollier@gmail.com
Editor's Notes
Define – social media – as defined by wikipedia - Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicateYou need a social media strategy to translate your firm’s values and goals and integrate those into your marketing strategy. You need to define why you’re using social media, where you want to go, and how you want to get there. Social media is starting to take hold with brands, companies and organizations everywhere, including law firms. Most are done “testing the waters” and are now approaching social media with certain goals in mind. Social media exists for one purpose only: to provide trusted, third party information to consumers looking for something other than a sales pitch.
You need a social media strategy to translate your firm’s values and goals and integrate those into your marketing strategy. You need to define why you’re using social media, where you want to go, and how you want to get there. Social media is starting to take hold with brands, companies and organizations everywhere, including law firms. Most are done “testing the waters” and are now approaching social media with certain goals in mind. Social media exists for one purpose only: to provide trusted, third party information to consumers looking for something other than a sales pitch.
A significant 88% of all marketers indicated their social media efforts have generated more exposure for their business. Improved traffic and subscribers was the second major benefit. Two thirds of marketers indicated a rise in search engine rankings which leads to increased business exposure and lead generation. Slightly more than half of marketers found social media generated more qualified leads.
* Define your top ten dream clients. Find them online. You’ll be surprised.
Look at your client websites as a starting place, Google them.
By a long shot, Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers.
Blogs are a great way to distribute your firms’ content. Use Wordpress if possible. Spend some time and money making it look good.Should you post the blog on your website? Or separate? Branding follow through.Discuss Lexblog. Create an editorial calendar and keep your blog up to date.
Example
What makes a complete Twitter profile? A professional picture, a good Twitter User ID, a well written description that makes use of all 160 characters, a link back to your LinkedIn profile or your Website biography. Follow people in your practice area, colleagues, clients and news. Retweet others, learn the lingo.
Discuss practice groups good for facebook – PI, Tax & Estates, etc.
Facebook Page. All pages are moving over to Timeline profiles on March 30, 2012. Make use of photo albums, add historical data, status updates, and more. Add your Facebook info to your website, email signature, blog, etc. Note privacy issues. Sharing issues, etc.
A significant 58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly. Only 15% of marketers spend more than 20 hours eac week on social media. Those with more years of social media experience spend more time each week conducting social media activities. It’s important to use social media management tools such as Hootsuite, Tweetdeck, Google Alerts, etc.