Erica Metzger

Greater Philadelphia Area United States

Social Media Strategist

Technology / Software / Internet

In this role, I serve as the primary contact and social team lead for all social media initiatives companywide, this includes profile development, advertising needs and reputation management. I know how to make the connection between digital marketing and social ROI through targeted lead acquisition and tracking. I work with tools such as Hubspot, Google Analytics, Hootsuite, Bit.ly, Google tag manager, Searchlight, Photoshop to achieve the means to deliver great products for our clients. A large portion of this role includes project management, I oversee and "connect the dots" between all aspects of digital production (microsites, apps, digital properties) and their connection between...