Jacqueline Polanco
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Personal Information
Organization / Workplace
Celebrity CruisesLocation
Miami/Fort Lauderdale Area United StatesOccupation
Digital Marketing SpecialistIndustry
Advertising / Marketing / PR
Website
jepolanco.wordpress.comAbout
This position oversees Celebrity Cruises’ regional digital media for the North America market. The specialist is the catalyst and owner of paid digital media execution across various mediums including search and display. The role works closely with Celebrity’s media agency to plan and execute against both branding and tactical initiatives with constant eye on results and calibration to maximize performance. The specialist needs to be well versed on Celebrity’s guest segmentation strategy and manage to a full marketing campaign calendar in order to meet critical deadlines. Need to be well versed in digital marketing strategies and technologies and stay abreast of competitive landsca...