Slides for webinar on edSocialMedia http://www.edsocialmedia.com/2012/10/webinar-10-instantly-actionable-ways-to-leverage-twitter/

1. 10 Instantly Actionable Ways
To Leverage Twitter
+
Presented by: Dan Shure
@dan_shure
www.evolvingseo.com

2. Dan Shure
Owner/consultant at Evolving
SEO
SEOmoz Associate
@dan_shure
http://bitly.com/ESMtwitterdan

3. 1. Twitter Is NOT

4. 1. Twitter Is NOT
…blogging.

5. 1. Twitter Is NOT
…spam email blasting.

6. 1. Twitter Is NOT
…a vacuum.

7. 2. Twitter IS…

8. 2. Twitter IS…
…a powerful listening tool.

9. 2. Twitter IS…
…excellent for making new connections.

10. 2. Twitter IS…
…for communicating (think “public text
messaging”).

11. 2. Twitter IS…
…the perfect team player
(combine it with other social networks).

12. 3. WHY Use Social Media?
…build awareness.

13. 3. WHY Use Social Media?
It‟s like a virtual tour of your campus.

14. 3. WHY Use Social Media?
Trust.

15. 3. WHY Use Social Media?
Attract prospective students.

16. 3. WHY Use Social Media?
People are searching for your school‟s
Twitter account.

17. Ten Tons Of Actionable
Ways To Use Twitter

18. Create A Beautiful Profile
High quality photos and logo.

19. Create A Beautiful Profile
Simple is powerful.

20. Who‟s Tweeting?
Explain;
•That you‟re a school
•What the feed content is
•Who is doing the tweeting

21. Who‟s Tweeting?
Explain;
•That you‟re a school
•What the feed content is
•Who is doing the tweeting

22. Amplify School Content
Student blog about trip to Denmark

23. Host A Contest On Twitter
Tweet announcing the contest.

24. Host A Contest On Twitter
An example entry.

25. Host A Contest On Twitter
Students have to tweet photo with #hashtag

26. Use Instagram
Photos offer compelling and engaging content.

27. Use Instagram
Automatically tweets from phone.

28. Use Flickr& Twitter
Will put sixteen thumbnails in one tweet.

29. Share Alumni News & Stories
Class of „08 Graduate.

30. Combine Photos & Trivia Questions
Engages and promotes interaction.

31. Combine Photos & Trivia Questions
This is a fun challenge!

32. Share Live Streaming Events
Tap into the real time web.
If you want to host live events try www.livestream.com or www.ustream.tv

33. There‟s More Than Just Sports 
Share music, art, dance, theater events.

34. Use Storify + Events + Hashtag
Tweets during the event are turned into a story.

35. Use Storify + Events + #Hashtag
Tweets during the event are turned into a story.

36. Small Talk & Chatting
This is OK in moderation and even better if useful.

37. Share Video
Video is still so underutilized.

38. Don‟t Make This Mistake
The „@‟ at beginning limits who can see tweet.

39. Cross Promote Other Social Media Profiles
Sharing a Pinterest board.

40. Put Easy To Find Social Icons On Website
These were not always easy to find on all school‟s
websites.

41. Tell Us What We‟re Going To Get!
How will I benefit from following you?

42. Create An Admissions Twitter Account
Special announcements, answer questions.

43. Create A Student Run Blog & Twitter Account
Let your students „promote‟ the school.

44. You‟re Going To Want Some Tools

45. Schedule Tweets - Buffer
http://bufferapp.com

46. Scheduling Tweets - Hootsuite
http://hootsuite.com

47. Track Your Clicks - Bitly
http://bitly.com

48. Track Your Clicks - Bitly
http://bitly.com

49. Automatic Shortening – Bitly + Buffer
Go to http://bufferapp.com/extras and install
„Buffer For Chrome‟

50. Automatic Shortening – Bitly + Buffer
Compose tweets in Twitter as normal, but click Buffer
instead.

51. Tracking Automatic Shortening – Bitly + Buffer
If you‟ve connected Bitly to Buffer (in Buffer settings) it
will automatically create a Bitly link.

52. Automate Your Tweets – Ifttt
http://ifttt.com
(„Ifttt‟ stands for “If This Then That”)

53. Automate Your Tweets – Ifttt
With Ifttt you create „recipes‟ which basically means “if
this happens, do that”.

54. Automate Your Tweets – Ifttt
You can have it Tweet a whole bunch of things –
facebook updates, the weather – all automatically.

55. Listening To Twitter – Hootsuite
At minimum you should have a saved search of your
school name. Also try sports
teams, mascot, headmaster, and #hashtags.

56. Listening To Twitter – Hootsuite
Easily take action on mentions of your school.

57. Listening To Twitter – Hootsuite
You can also save a stream of multiple keywords for
general topic listening.

58. You‟ll Want To Measure Results & Analyze
Social media metrics are getting better. Don‟t just
throw stuff to see what sticks!

59. FollowerWonk – Twitter Analytics

60. FollowerWonk – What Time Should I Tweet?
Report for Phillips Academy reveals 9pm-11pm as an unexpected but
good time to tweet.

61. FollowerWonk – Who Already Follows Us
That We Should Connect With?
„Wonk shows you your followers rated by „influence‟.

62. FollowerWonk – Who Already Follows Us
That We Should Connect With?
You can look at influential followers one by one.
White House Correspondent?!

63. FollowerWonk – Track Follower Growth &Unfollows
View exact lost followers as well as new followers over time.

64. FollowerWonk – Special Offer for Webinar Attendees!
Go to: http://bit.ly/ESMwonk for 60 day free extended trial of
FollowerWonk and SEOmoz Pro.

65. Crowdbooster – How Are My Tweets Performing?
You can see how many Re-Tweets each tweet has gotten, as well as
raw „impression‟ (a somewhat unreliable metric).

66. Crowdbooster – Who Retweets Me?
See who has re-tweeted you over any amount of time (since you
signed up).

67. Crowdbooster – What Tweets Have They Re-tweeted?
See the exact tweets each person re-tweeted (and then try to replicate
what worked).

68. True Social Metrics
http://truesocialmetrics.com Based off of metrics developed by Avinash – the closest
thing to real good data on tweet performance yet.
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

69. True Social Metrics – Performance Of Individual Tweets
A useful way to view the data.

70. A Few Extra Resources
30 Twitter Tactics In Three Videos
http://www.seomoz.org/blog/ten-painless-tactics-to-earn-attention-on-twitter
https://plus.google.com/+SEOmoz/posts/EAToZYhDyqq
http://youtu.be/S4u_3UIH6wQ
Writing Click Worthy Titles
http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral

71. @dan_shure
Owner/consultant at Evolving
SEO
SEOmoz Associate
http://bitly.com/ESMtwitterdan