This document discusses using social media, especially Facebook and Twitter, to promote Extension programs to younger audiences. It provides statistics on Facebook usage and tips for creating an effective Facebook page or Twitter presence. The key points are: Facebook has over 400 million active users who spend over an hour per day on average on the site. Creating a Facebook fan page, rather than a group, allows messages to reach more people and go viral. Twitter can be used to cross-promote content across different social networks and engage people through hashtags and mentions. The document provides advice on developing an online presence and strategy to connect with target audiences.

1. Extension 2.0: Beyond
Blogging & into the World of
Social Media
Jamie Seger, Andy Kleinschmidt, Mark Light ,
Kara Newby

2. Why Extension?
 Lack of knowledge about Extension among younger
generation (18-35 yo)

3. Why the Internet?

4. Facebook stats
• More than 400 million active users
• 50% of our active users log on to Facebook in
any given day
• More than 35 million users update their status
each day
• More than 5 billion pieces of content shared
each week
• More than 1.5 million local businesses have
active Pages on Facebook
• More than 20 million people become fans of
Pages each day

5. Facebook stats
Average User Figures
 Average user has 130 friends on the site
 Average user spends more than 55 minutes per
day on Facebook
 Average user becomes a fan of 4 Pages each
month
Mobile
 There are more than 100 million active users
currently accessing Facebook through their
mobile devices.
 People that use Facebook on their mobile
devices are twice more active on Facebook
than non-mobile users.

6. Facebook group vs. fan page
For organizations to get a Facebook
presence in the past they had to create
a group or make their organization a
“person” on Facebook.
Group –
Use for specific people that you want to
stay in contact with
Fan Page –
Use if you are trying to promote your
organization to a larger audience.

7. Group
o Pros:
 You can message members directly
 Can be a specific or closed audience / discussions
 Ideal for internal dialog
o Cons
 People have to search groups to find you
 Hard to be viral
 People have to remember to go to the group

8. Fan Page
o Pros:
 Your message appears on news feed
 Direct link to your fan page
 You message goes viral
 Page statistics
 Publish on the fly from your phone
o Cons
 Need to keep the page active
 Messages can get buried depending on
when people log on

9. Fan Page ins and outs
• Creating a fan page
• Inviting people to your
page
• Selecting a user name
• Promoting your page to go
virally
• Value posting
• Cross promotion
• Getting others to connect
to your page
• Posting from your phone

10. Facebook
 www.facebook.com

11. Organization & Cross-Posting
www.hootsuite.com

12. Organization & Cross-Posting
Twitter Application Features:
- Cross post the same information to multiple social networks
- Schedule Tweets and Posts
- Attach photos and documents
- Post on personal and fan Facebook pages

13. Organization & Cross-Posting
Other Twitter and Social Media Applications:
Tweetdeck (www.tweetdeck.com)
UberTwitter (www.ubertwitter.com)
- for Blackberry devices

14. Organization & Cross-Posting
Posterous (www.posterous.com)

15. Twitter Basics – Quick Overview
1. People must follow you 1. Hashtags – using the #
before you can DM • Help to spread, organize
2. Only DMs are private, all info on twitter
other twitter activities are • If all agree to append a
topic with a certain hashtag,
public unless you lock topic is easy to
your entire twitter account search/follow
3. Mentions: @ replies – • Widely used for
Anytime you put an conferences and events
@name anywhere in your • Example: #agSMExt –
tweet, it will be seen by social media webinar
that @name (if they • Twubs, tweetchat are a
check their mentions) couple of examples of how
to follow a hashtag
Source: controltheweb and Mashable

16. Twitter Marketing - specific
How to build your following, filter the junk and find who
to follow
2. Search by occupation/field – skip the twitter search.
Google -> Operators -> useful list. Try this:
intitle:"extension*on twitter” site:twitter.com
o Search by bio (NOTE: make sure your bio is
complete). Same as above. Try this
intext:"bio*farmer" site:twitter.com
Source: American Express Small Business OPEN Forum

17. Twitter Marketing - specific
1. Do the same for location.
(intitle:"farmer * on twitter" OR intext:"bio * farmer")
intext:"location * Ohio" site:twitter.com
 Pump those same strings that I gave you in the
previous slide into google alerts and you’ll
identify newbies on twitter via RSS – follow those
immediately
Source: American Express Small Business OPEN Forum

18. Twitter Marketing - general
 Build a brand – what is your message? Find one and
stick with it. Add your picture, change the twitback
 Grow your base but take it slowly – use the tips in the
previous slides to specifically target twitter users.
Follow those.
 Provide value/interest in your tweets. If your update
are: “Sitting at my desk drinking coffee”… well, that
isn’t going to cut it.
 Use hashtags, participate in conversations, and pay
attention to others that are participating in those
conversations. Example #agchat

19. Twitter Marketing - general
 Engage in mentions (@ replies), again, participate in
conversations.
 Link your twitter account to other social networks:
facebook, blogs, youtube, linkedin, etc
 Help promote others’ tweets, websites, blogs, etc.
More to the point, share freely
AVOID: scraping, ignoring, bullhorn, more tweets

20. Twitter Marketing – Your Plan
“Set up a twitter, facebook, youtube, blog and wait
for the magic.” Fail. – Mani Karthik, Flip Media
Dubai
 There is no magic
 Employ all strategies to try to connect to target
audience
 Framing a strategy, understanding your audience,
and connecting

21. Contact Us..
Kara Newby Andy Kleinschmidt
Email: Newby.17@osu.edu E-mail:
Kleinschmidt.5@osu.edu
Twitter: KaraOSU
Twitter: akleinschmidt
Blog: osufcs.wordpress.com Blog: agvanwert.wordpress.com
Jamie Seger
Mark Light
E-mail: Seger.23@osu.edu E-mail: light.42@osu.edu
Twitter: jamies4families Twitter: 4hlight
Blog: parentsinaction.osu.edu Web:
facebook/allencountyextension