A Hands-on approach to using twitter to strategize content and delivery, watch your competitors, grow your social media accounts, develop new leads, gain new tribe members, enhance brand awareness and recognition and strengthen company cohesion.

1. HURDLE
BUSTERS
HOW TO:
Functionally Strategize
and Use Twitter
for business growth
Chelsea Dygert
#StartupPhoenix

2. Create Context
Name
What do you do / working on
How did you hear about Eureka / My talk

3. “A tribe is a group of people
connected to one another,
connected to a leader,
and connected to an idea.
A group needs only two things to be a tribe:
a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Use twitter to find & engage your
TRIBE
#ConsuultMent

4. Social MediaRules
#StartupPhoenix
● Every social site has a culture -
understand, engage, innovate
● Everything has balance.
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be self-promotion
○ LESS on twitter
● Make sure profile / content, and contest matches business.
○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE

5. What is Twitter
● The hallway chat of all social media
● Microblogging site
● Created in 2006
● Went Public in Nov 2013
○ (opened @ $26, closed at $44.90, now @ $44.99)
● 140 characters OR LESS.
● Quickest way to communicate & break news
● 676 million users
● 115 active monthly
● Even those who don’t tweet log on (40%)
● Reverse Chronological Newsfeed
Twitter Demographics BY COUNTRY

6. THE RULES:
● Don’t Overuse. Everything has balance.
○ Jimmy & Justin #Hashtag skit
● Each platform needs to match CULTURE of each platform
● Don’t use handles, hashtags blindly. Research (right within twitter).
○ Don’t hijack hashtags unless CERTAIN you’re using appropriately / assisting the
conversation (“hashtag fails” - Susan Album Party - #susanalbumparty)
● RESPOND - by showing them “you saw them”
○ Follow them, favorite or retweet something of theirs, or reply
● Have same profile photo (as G+, Insta, Meetup, etc)

7. Let’s get Started
BASIC Tweet
Glad to be at EurekaLoft at the ScottsdaleLibrary today talking about
twitter for biz
1) Send a tweet
2) Find me on twitter & take some action
BASIC Actions:
● Reply
● Retweet
● Favorite
● More

8. General Tweeting
Everything has balance.
● Tweet-writing Checklist
○ Make statement (No need for full sentences)
○ Add any tags possible (cross promote)
○ Add 1-3 useful hashtags
○ Re-read for conciseness, spelling, readability
● Write tweet. Save as draft. Research the handles & Hashtags. Tweet
● Give some updates. short. sweet.
○ Shows people that were THERE you’re engaging
○ Providing people NOT there useful info
Optimize your twitter. Be retweetable: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted

9. Let’s try again...
Proper cross-promotion tweet
- with twitter checklist
Talking #Twitter at @ScottsdaleReads #EurekaLoft was a success!
#Meetup #SocialMedia #ConsultMent
1) Go “favorite it”
2) Write a tweet yourself, about RIGHT NOW!
--Use Checklist

10. Common Mistakes
● Speaking ONLY to one person (and your dual friend)
○ When putting their twitter handle FIRST, it only SHOWS to you, them, and those
that follow you both
■ Use text (or a period “ . “) before a name to keep it public
■ @joshoff was engaged & had great ideas about #Twitter @ScottsdaleReads! Thx
■ SHOULD BE: .@joshoff was engaged & had great ideas about #Twitter
@ScottsdaleReads! Thx
● WTF are you tweeting about...
○ tweeting things that don’t make sense or have purpose.
○ See awesome example #4
● Cheesy DMs. Please. Dont.
○ Thanks for following me on Twitter. Visit my blog here http//:LookImSoInpersonal.com
● Using full URLS. Google can still read them. You just look out of touch.
○ goo.gl Bit.ly etc.

11. More Tweeting
Replying
1) Create reply that is DIRECT to the person
2) Create reply that you’d want ALL twitter followers
to see (use a . before the twitter handle)

12. Common Mistakes pt 2
● ONLY using schedulers to tweet out… Balance PPL Balance...
○ Doesn’t show full photos (only photos, videos & GIFs posts THROUGH twitter app or website
will show full sized)
○ Full photos get 150% more retweets than tweets without photos
● Auto-favoriting (using a software to auto-favorite)
○ People can now see the things you’ve favorited. Do it genuinely
○ And twitter is now “forbidding” it
● Not looking at your twitter analytics.
● Inefficient Retweeting
○ Sometimes copy & pasting using RT or MT (modified tweet) is better
○ A direct retweet DOES NOT allow for replying. Sometimes stifles conversation
○ Let’s try it:
Deep dive: http://www.socialmediaexaminer.com/7-twitter-marketing-tips/#more-67789

13. Strategy
Content marketing
Don’t just use to push / promote content.
Test TYPES of content
Ask questions, get feedback, engage in convos
Maybe be controversial
Event / News Engagement
Use current activities / events to find / reach a tribe
Brand Building
This is another way for new tribe members to get a “First Impression” of you…
Handle, profile / header photo, voice / wording, humor (or lack), conversation,
community engagement
Twitter is best used when integrated to enhance other marketing strategy
Don’t get lost in TACTICS. Focus on goals (that drive strategy)

14. When… Define Goals & Decide
● Goal = WHY are you using social media
● Make sure there is a general purpose
○ Cross promote
○ Give tribe reason to engage with you
○ Reach into a new crowd
○ Measure

15. Tools & Tips
Research, Research, Research
Promote - use it, cross promote it, pay it
Engage - with others, events, news, trending,
Monitor - search it, board it, cross-check it
Innovate - cool twitter headers, fun hashtags, Event hashtagging, Q&As
Use:
Tweetdeck
Hashtagify.me
Tagboard
Others
Automation:
Tweet Deck, Buffer, Hootsuite, Spout Social, Google calendar

16. TO DO
A) Join: Meetup.com/Eureka-Scottsdale
B) Test Twitter - Create & Account & Tweet
C) Let me know if there’s other topics you want to hear about this
fall?
What do you want to hear about? Write down or email me:
Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email
campaigns, OTHER CONTENT

17. CONNECT WITH ME
Chelsea Dygert
Dygert #ConsultMent
Talk:
Chelsea@DygertConsultMent.com
Stalk:
@cimforgiven
at Local coffee shop
#YesPhx