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Advanced Twitter Tactics

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John Blue
John Blue

For the 2011 Agvocacy 2.0 conference in Nashville, TN, USA. Hashtag #ACFC11

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Advanced Twitter http://TruffleMedia.com/home/content/advance-twitter Sunday, August 21, 2011
Advanced? Sunday, August 21, 2011
Advanced here means that Twitter is being used in a fashion beyond just casual tweets, retweeting, responding, or reading others' tweets. Advanced twitter means getting into a pattern of use with a purpose or goal. Sunday, August 21, 2011
Location username Avatar name General user info Date Metrics Tweet client Tweet Make favorite Connections Added value info from tweet Added value info from tweet Recommendations Sunday, August 21, 2011
So what’s the advanced part? Sunday, August 21, 2011
Examples Sunday, August 21, 2011
Original media Sunday, August 21, 2011
Tweet Ads Sunday, August 21, 2011
Sunday, August 21, 2011
How? • Find interesting stuff via Alltop, SmartBrief, StumbleUpon • Write blog post, via Posterous • Auto tweet post, ObjectiveMarketer, posts new tweets once an hour. Sunday, August 21, 2011
Why? • Drive traffic to Alltop. • Alltop pages are written up by multiple people, and then Tweets are created by multiple people. Twitter is used as a form of mini blog. • Mental model is PBS: "With PBS they have to have very interesting content so you tolerate the telephone." "For me, for Twitter, I have many interesting links so that I can promote Alltop" Sunday, August 21, 2011
Sunday, August 21, 2011
#the5: A daily set of reference information aimed to help you improve your life. Sunday, August 21, 2011
How? • Find interesting stuff via friends (social) and Google alerts. • Regular, every workday at 8:30am ET • Info also shared via blog posts are created and the “Out of Date Newsletter”. Sunday, August 21, 2011
Why? • Build the Chris Penn brand. The brand is about being an expert in digital marketing. • Drive traffic to Awaken Your Superhero information. • “I’ll let you know about 5 things that caught my eye in the morning news.” Sunday, August 21, 2011
Sunday, August 21, 2011
How? • Time, Topic, Hash Tag • Set format • Launch • Publish • Be consistent • Moderation tools: Twubs, Twitter, TweetDeck, HootSuite, etc... Sunday, August 21, 2011
Why? • Build platform for similarly interested people. • Build awareness of issues. • Discover new people and ideas. Sunday, August 21, 2011
Sunday, August 21, 2011
How? • Twitter is the base • Analysis: ThinkUp, TwitSprout, Radian6, Wordle, Klout Sunday, August 21, 2011
Why? • Feedback from a slice of the public • Show the President is social media savvy • It’s cool Sunday, August 21, 2011
Observations • Twitter with a purpose requires a plan. • Keep focused on why analysis needs to be done. • Refine the approach. • Develop your tool set. They will come and go. http://TruffleMedia.com/home/content/advance-twitter Sunday, August 21, 2011
Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/Facebook Sunday, August 21, 2011

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Advanced Twitter Tactics

  • 1. Advanced Twitter http://TruffleMedia.com/home/content/advance-twitter Sunday, August 21, 2011
  • 3. Advanced here means that Twitter is being used in a fashion beyond just casual tweets, retweeting, responding, or reading others' tweets. Advanced twitter means getting into a pattern of use with a purpose or goal. Sunday, August 21, 2011
  • 4. Location username Avatar name General user info Date Metrics Tweet client Tweet Make favorite Connections Added value info from tweet Added value info from tweet Recommendations Sunday, August 21, 2011
  • 5. So what’s the advanced part? Sunday, August 21, 2011
  • 7. Original media Sunday, August 21, 2011
  • 8. Tweet Ads Sunday, August 21, 2011
  • 10. How? • Find interesting stuff via Alltop, SmartBrief, StumbleUpon • Write blog post, via Posterous • Auto tweet post, ObjectiveMarketer, posts new tweets once an hour. Sunday, August 21, 2011
  • 11. Why? • Drive traffic to Alltop. • Alltop pages are written up by multiple people, and then Tweets are created by multiple people. Twitter is used as a form of mini blog. • Mental model is PBS: "With PBS they have to have very interesting content so you tolerate the telephone." "For me, for Twitter, I have many interesting links so that I can promote Alltop" Sunday, August 21, 2011
  • 13. #the5: A daily set of reference information aimed to help you improve your life. Sunday, August 21, 2011
  • 14. How? • Find interesting stuff via friends (social) and Google alerts. • Regular, every workday at 8:30am ET • Info also shared via blog posts are created and the “Out of Date Newsletter”. Sunday, August 21, 2011
  • 15. Why? • Build the Chris Penn brand. The brand is about being an expert in digital marketing. • Drive traffic to Awaken Your Superhero information. • “I’ll let you know about 5 things that caught my eye in the morning news.” Sunday, August 21, 2011
  • 17. How? • Time, Topic, Hash Tag • Set format • Launch • Publish • Be consistent • Moderation tools: Twubs, Twitter, TweetDeck, HootSuite, etc... Sunday, August 21, 2011
  • 18. Why? • Build platform for similarly interested people. • Build awareness of issues. • Discover new people and ideas. Sunday, August 21, 2011
  • 20. How? • Twitter is the base • Analysis: ThinkUp, TwitSprout, Radian6, Wordle, Klout Sunday, August 21, 2011
  • 21. Why? • Feedback from a slice of the public • Show the President is social media savvy • It’s cool Sunday, August 21, 2011
  • 22. Observations • Twitter with a purpose requires a plan. • Keep focused on why analysis needs to be done. • Refine the approach. • Develop your tool set. They will come and go. http://TruffleMedia.com/home/content/advance-twitter Sunday, August 21, 2011
  • 23. Contact Information TruffleMedia.com (877) 558-7833 info@TruffleMedia.com @TruffleMedia TruffleMedia.com/Facebook Sunday, August 21, 2011