The document discusses the radio broadcasting industry and opportunities for a new radio station called Fdub 99.9. It notes how online streaming and web 2.0 have influenced radio. The new station would target listeners aged 16-40 in the DFW area by playing a diverse mix of genres, promoting local events and artists, and providing relevant community information. Competitors are not meeting listener desires. Fdub 99.9 aims to fill this need and be successful through an interactive website and attentiveness to its target audience.

1. Brandon Corcoran Kate Polley Edgar Crespo B.J. Wessels

2. The Idea Radio Broadcasting Industry Overview Introduction of Online Streaming How Web 2.0 has influenced Radio Broadcasting Creative, interactive, listener-attentive websites Creating relevance in the local community Playlists and live broadcasts

3. The Opportunity What is needed for successful broadcasting: Availability of Music News on Music Industry Combining entertainment with information Promoting interaction with the community Blending genres to create a larger audience pool

4. The Issue Competing broadcast stations don’t provide: Diverse portfolio of Music Local Contests & Events Relevancy in the Community Efficient ways of providing information Attention to what listeners desire

5. Competitors

7. Competitors

9. Competitors

11. Competitors

13. Marketability Buying Power Supplying Power Threat of Substitute Products Threat of New Entrants Rivalry Among Competitors

14. What is Fdub 99.9 Radio broadcasting station based in Fort Worth Featuring top songs from multiple genres Promotes new and emerging artists in DFW Contains real time local information Creatively uses music for new-age entertainment

15. Target Audience “ The ability to learn faster than your competitors may be the only sustainable competitive advantage” – Arie de Geus Knowing The Customer Listeners All listeners between 16-40 in the DFW Metroplex Musical Artists Record Labels

16. Features

18. Features Events DJs New Artists Featured Artists Contact Us Insert picture here of DJ Jay here

19. In Conclusion Competitors aren’t satisfying listener’s desires Potential Exists for Successful Broadcasting Fdub 99.9 fills that role Your investment can make a positive impact on the community