An Instagram presentation for the Tourism sector Presented At Jordan Inbound Tourism Operators Association - JITOA

1. Instagram for Tourism
Hashtag: #JITOA | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad
Social Media Manager @ZainJO | Ex Digital Media Director @PrimeMinistry | Social Media Consultant & Trainer @DigiArabs

2. Statistics

3. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

4. Instagram Users Penetration in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source:
Population: http://laborsta.ilo.org/
Instagram Data: Instagram

5. At first end users had no tools or the knowledge to give their feedback. The brand was the sole source of content.

6. Internet age, end user now has tools and some knowledge to give their feed back but it was still one to one dialogue.

7. Social Media gave end users the tools, the knowledge and the platforms to generate their own content.

12. Australian
Tourism

13. Objectives

14. Instagram is highly effective for
achieving branding goals such as:
• Driving awareness for your brand or products
• Shifting or reinforcing brand perceptions
• Creating associations with celebrities and partners
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

15. Guidelines

16. Creating content on Instagram
Content is essential to the Instagram experience.
The sharing of high quality photos is what makes
the Instagram community so dynamic and engaged.
Your brand's content should add to the experience
of being on Instagram for your followers.
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

17. Guidelines for creating content on Instagram:
1. Identity & voice:
Develop a framework for bringing your brand’s
identity to life on Instagram, based on your
business objectives.
Identify words that reflect your brand’s voice
and tone.
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

18. Guidelines for creating content on Instagram:
2. Content themes:
Establish regular content themes, or pillars, that
are authentic to your brand and fit the Instagram
platform.
Ensure that your posts adhere to these pillars.
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

19. Guidelines for creating content on Instagram:
3. Image subjects:
Post photos and videos of unexpected and
Behind the-scenes moments that feel authentic
and immediate.
Candid, insider access is what people
love about Instagram.
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

20. Guidelines for creating content on Instagram:
4. Image enhancement:
Adjust your images with filters and other
tools available through the Instagram app.
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

21. Guidelines for creating content on Instagram:
5. Text:
Keep captions short and fresh. Incorporate
hashtags where relevant, but not so many that
they detract from the simplicity of the post.
Ask questions in the captions of your images
to engage with followers.
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

22. Guidelines for creating content on Instagram:
6. Location & people:
Include the location of your photo or video
when it helps tell the story of the image.
Use the Add People feature to tag people
to help you reach a broader audience
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

23. Guidelines for creating content on Instagram:
7. Timing:
1-3 posts per day. Experiment with posting
at different times of day by monitoring
engagement.
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

24. Creating video content on Instagram:
1. Include video as part of your content strategy
consistent with your identity, voice, and content pillars.
2. Utilize filters and hashtags to enhance the quality of the content.
3. Consider which unique moments in the life of your brand are best
shared through a moving image. Here are a few examples:
• Share an inside look at how a product gets made, or how
new products are developed
• Preview a new product or service and show how it works
• Offer short product tutorials
• Show how your brand fits in to people’s everyday lives
• Capture moments from brand events or experiences
Source: http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

25. Source: www.Buffer.com/

26. Source: www.Buffer.com/

27. #Instagram [Follow, like, like, like]:
increase the follow back with 25%
Follow people of the same interest or targeted audience
and like 3 of their recent instagrammed photos
and 1 out of 4 will follow you back.
Source: www.Buffer.com/

28. Ask users to “tag a friend” they want to travel with
Source: www.Buffer.com/

29. Filtered photos are 21% more likely to be viewed
and 45% more likely to be commented on than unfiltered ones
Source: www.Buffer.com/

30. Use Emojis
It causes you to think
It grabs your attention
It makes you smile
Source: www.Buffer.com/

31. Cross Promotion
Share your instagrammed photos
On other platforms
Source: www.Buffer.com/

32. Share the love
Respond to comments,
like photos, follow some new friends,
and comment on awesome posts
Source: www.Buffer.com/

33. Sharing Links
You can post link in your bio and state
“link in bio”
Or you use custom Bitly link that is
easy to remember
Source: www.Buffer.com/

34. IconoSquare
Free Instagram Tool
Source: www.Buffer.com/

35. What is a good benchmark for engagement?
Followers X 0.037
500 followers 19 likes and comments.
1,000 followers 37 likes and comments
5,000 followers 185 likes and comments.
Source: www.Buffer.com/

36. Source: www.Buffer.com/

37. Source: http://www.dailymail.co.uk/travel/article-2589750/Eiffel-Tower-tops-list-20-Instagrammed-tourist-attractions-WORLD.html

38. Travel Influencers:
http://www.businessinsider.com/top-instagram-photographers-in-advertising-2013-3
Travel Agencies:
http://skift.com/travel-services/travel-agents/
Travel Blogs:
http://uk.labs.teads.tv/top-blogs/travel_and_tourism
Top Instagram Accounts: Travel & Adventure:
http://mediakix.com/2015/08/travel-top-instagram-accounts-to-follow/
Use Instagram Hyperlapse:
http://socialmediarology.com/2014/08/27/instagram-hyperlapse-tourism-videos/

39. Hashtag

40. A #hashtag: allows grouping of similarly tagged
messages, and also allows an electronic search to return
all messages that contain it.
- Wikipedia

42.  The #Hashtag was introduced by Chris Messina back
in August 23rd 2007

43.  The #Hashtag:
1- Viewable by anyone with interest in your hashtag even
those outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

44.  Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

45. So, What type of hashtags you can use on Instagram?

46.  Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

47.  Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

48.  Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

49.  Find Hashtags related to your topic at Hashtagify.
Example: http://hashtagify.me/hashtag/education

50.  Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

51. Hashtags related to Tourism:
#travel – This is the most common travel hashtag and a good one for general discussion
#country – Good for travel content about a specific country for example #India
#city – Content about a city like London with #London, but be aware of abbreviations too,
so for example New York City might be #NewYorkCity #NewYork or #NYC
#airport– Some city names are long so may be tagged by their airport code, for example #LAX instead of #LosAngeles
#RTW – hashtag for people on or about to be on Round The World trips
Company / organisation hashtags
#LP – Lonely Planet editors, contributors. If you tag travel content with #LP they retweet the best and most interesting
#BootsnAll – Content from the BootsNAll travel network
#SATW – Society of American Travel Writers and SATW events
#TBEX – Hashtag for the Travel Blog Exchange conference and travel bloggers who attend

52. Travel Twitter Chat:
#tourismchat – A biweekly twitter chat focusing on social media in the tourism industry
#TNI – Thursdays from 3:30 PM to 5:00 PM EST hosted by Zip, Set, Go, a popular travel planning blog
#CruiseChat – Tuesday 2-3pm ET, hosted by @CruiseBuzz and @AvidCruiser
#LuxChat – Luxury Travel Chat on the third Wednesday of the month 5:30pm ET hosted by @LuxChat
#TNI – Traveler’s Night In, 3:30pm-5 ET on Thursdays, 10 questions, hosted by @ZipSetGo
#TourismChat – Thursdays 3pm ET, hosted by @TourismChat
#TTOM – Traveling Moms, Monday 9-10pm EST, hosted by @TravelingMoms
#TTOT – Travel Talk On Twitter, Tuesday at both 9:30am and 9:30pm (GMT), 5 questions,
hosted by @TravelBlggr or @TravelDudes

53. Weekly travel hashtags
Certain discussions occur on a weekly basis and last all day.
#TravelTuesday – A day of the week for travel news and deals.
#BeachThursday – Another day-specific hashtag for travel involving the beach.
Popular for spreading news about beach related events and festivals
#MountainMonday – Monday all day
#FriFotos – Links to pictures, theme announced on Wednesday by @EpsteinTravels

54. Thank You
#ZaraSM
@Shusmo | Khaled@digiarabs.com | +962 79 73 88044
www.slideshare.net/kelahmad