Nick Kellet's presentation on Twitter for business emphasizes the evolution from passive consumption (Web 1.0) to active participation (Web 2.0), highlighting the interactive nature of social media. He discusses Twitter's role in real-time, hyper-local engagement, offering tips for effective usage, etiquette, and ways for businesses to connect with their audience. The session encourages attendees to embrace Twitter as a tool to share knowledge and build relationships while promoting local businesses.

1. Twitter for
Business
Nick Kellet - Inventor, Indie Board Game publisher,
Entrepreneur, Social Media Explorer
Delivered 1st time on 20th August 2009 at @streamingcafe in Kelowna BC, Canada

2. Social What?
Web 1.0 - Just be a good listener
 They publish - You consume
 Static Content = Passive Consumer
Web 2.0 - You Participate - You Take Control
 Anyone can publish/create content
 Anyone can comment/recommend/flame
Social Media
 Called “social” because you interact with people
 You converse - It’s a conversation
Photos, Blogs, Video, Wikis, Bookmarking
 Flickr.com, YouTube.com, Blogger.com,
Wikipedia, Boardgamegeek.com, Delicio.us,
Reddit.com, Stumbelupon.com, Digg.com
Social Networks (FB morphing in progress)
= Rock Paper Scissors
 LinkedIn - Business
 Facebook - Individual
 Twitter - Business + Consumer
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3. Are You a Social Climber?
Categories Social Media Usage - Varies by Demo
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4. Twitter Is What Twitter Does
Let’s you answer 2 Questions
 What Am I doing
• (you can be interesting)
 What Am I thinking
• (possibly more interesting)
A 140 Character Accident: In an ADD world
 Usage and protocol/etiquette driven by users/fans
 Not sure it’s simple, but it is simple
Swiss Army Knife of Web 2.0
 Use 1 tool not many
 Bucked Specialization Trend
• Bookmark/Rating//Photos/Social
Networking/Sharing/Chat/Messaging etc
 Bucked “volume” blogging Trend
• Microblogging - cute but confusing term
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5. Buzzword Twingo
You need to learn a few words
 If one doesn’t exist - Twinvent one
Twit = User of Twitter
Tweet = Message
ReTweet = Repeating someone else’s message
Reply (mixed up with ReTweet) = comment on someone message
Followers = People you follow
Following = Other people who follow you
Unfollowing = Stopping following someone
DM = Direct Message = (sent someone a private tweet) - EMERGENCY ONLY
Tweetup = Meetup of Twitterers = Gathering of like minded folk
Hashtag = # = shortcode (to filter conversation) eg #IMU (often for an event)
Thank = For following, For a retweet, For answering questions. For commenting
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6. Twitter Off Twitter
Where to put your Twitter handle
 Business Cards/ Stationary
 Website
 Email Signature
 Window/Reception Decals
 On Vehicles, Adverts - Print, Radio + TV
http://bit.ly/twitter-decal
Don’t forget #HashTags Click on link to make your decal
 Where can you use hashtags
• In Adverts, contests, promotions
 This is very new - experiment!
We need a web icon for
Join Twitter Business Day
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7. Real-Time, Hyper-Local Democracy
Real Time Search - Twitter takes out the Garbage
 Unlike the Web (Google et al)
• “Old stuff” is suppressed
 Level playing field for Hyper-Local Businesses
Hyper Local - High on Relevance
 Local businesses compete on a level playing field
 Build local following / Promote your Twitter Feed
 Make local offers - Let people Tweet you up
A Democracy (You vote for what you consume)
 Follow your interests/unfollow junk (nothing
personal)
 Unlike Google; Fiefdom based on Page Ranks =
Rich Page Lords get more
 Good content costs same all business
• large and small
Real Time, Hyper Local Democracy
 Good for Business, Good for People
Vs.
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8. What do I say?
Do I have anything interesting to say?
 I keep hearing this from non Twitterers
What do you love?
 Coffee, Flowers, Wine, Food, Golf, Goats, Cheese, Meetings,
Cherries
Think About Your Customer
 You may have MANY types of customer
 Think about how you can help them
You may be in Business
 But you are a person
 You know stuff - We’d like to know it too
 Be you - share your knowledge - Share your passion for
your domain
But I’m not in Business….(Not a get out clause)
 Teachers - in the education business
 Charities - in the helping business
 We’re all in the Business of something (even Prison
Wardens)
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9. Tweet Block?
Brainstorm Relevant Stuff for Your Business
 Coffee Shop
• Coffee Duh!
• Meetings, Wifi, Networking, Gossip, Meetups
 Hair Salon
• Hair, Celebs, Local Public News, Weddings, Photos of Haircuts
 Book Stores
• Authors, Reviews, Genres, TV Coverage of Books, Book Clubs,
Personal insights on books - 140 Character book reviews,
Sit down and figure out your Domain List
 Write down your key terms
 Use Google Alerts to find content
 Review Content. Tweet the best with shortened URL
 Follow people who Tweet in your domain
When you have thought
 Write it down
 Can you share it in 140 characters?
When you see something interesting/funny
 Twitpic + Tweet it
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10. 1st Rule of Twitter - Don’t Use Twitter
This blew my mind: Completely counter intuitive
 It’s good advice not to use Twitter.com
 Instead use the many 3rd party tools
Many Many Twitter Apps
 Many highly specialized
• For tweeting, following, unfollowing
 Most $0 / Some $$$
• Can avoid unless want to be pro
Market Leaders (on PC/Mac).
 TweetDeck - http://tweetdeck.com/beta/
 Twhirl - http://www.twhirl.org/
 Seesmic - http://seesmic.com
You can use you Mobile
 Apps vary for iPhone/Blackberry etc
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11. Get Yourself Going on Social Media
Profile Photo
 Add a photo
 Recognizable as YOU
 Same photo - Linkedin, Twitter, Facebook etc
• Change one - Change all
 Use a consistent Profile copy
• (pithy - whatever that means)
Twitter Profile
 Make profile public (on Twitter)
 Link to your blog
 Add a background graphic
 Reflect your personality
Tweet as Business Or Person?
 Probably BOTH
• Own your name
• Own your Business Name
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12. Give Way to Twitter Conventions
General Tip + Kelowna / Twitter Business Day
 Follow back people who
• Have a photo + Have posted Tweets + Name that makes sense
• Don’t think too hard - you can always unfollow
• Especially follow everyone in Kelowna as part of #TWBIZ
Universal Good Etiquette
 Do not send auto DMs to welcome followers
 Do not spam “@prospect - Hi you can buy my widget.”
 Do not sell/advertise (add value) - Which is better?
• New book on sale Chris Anderson - “Free” $29.95
• Great review of Chris Andersons’s book free http://tinyurl.com/ab2ke
Now back in stock”
 Mention your products etc less than 10% of time
 Focus on sharing your knowledge, being you
• Link people to useful, fun interesting stuff
 Comment on other people’s Tweets and retweet
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13. The Twitter “Ah Ha” Moment
Have you had Yours Yet?
 Can’t tell you when
 You will know when it happens
Watch a TV show by yourself
 Just add PC + Twitter + Hashtag eg #IDOL
Attend remote learning / Webinar/ Web
conference
 Follow/converse on Twitter with other students
 Filter on a hashtag
Be involved in Citizen Journalism
 Like the Kelowna Fire or an Award Ceremony
 Take photos/ provide insight based on location
Explore a foreign city
 Change Twitter location on or before arrival
 Ask questions / ask for recommendations
before you arrive
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14. Follow Me
How to get followed: Think Fllrting
 Retweet - its like a tip - RT = “Thanks for the info”
 Don’t just RT add something complimentary
• “You saved my bacon RT @jimjones”
Practical TIps
 Follow “good” people to learn
 Probably good to follow back if they look like real people
 Un-follow if unimpressed with content (it’s not personal)
 You may get unfollowed unless you are a rockstar
 People will stick around for good content (become a rockstar)
Automation Tools
 Don’t use until you know you get it (they will confuse)
 Like driving a car too fast - Get skills before you pick up a Ferrari
 If you have 2k real followers you get it (only you know how you get them)
Limits - You can follow
 1k people/day
 Upto 2k people
 More than 2k if you follow less than your followers+10%
 Any number of people can follow you
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15. ReTweet - The Tipping of Social Media
ReTweeting =
RT
 Passing on someone else’s Tweet to your followers
 Typically you add “rt” as a prefix
 This is a style thing - you can add comment or insight (rt is optional)
Crediting - It’s polite to leave source in place (via @xyz works too)
 Add the person’s @name to their Tweet
 Fred Smith “Kelowna fire Terrace Mountain gains new momentum -
http://twitpic.com/af12d”
 rt @FredSmith Kelowna fire Terrace Mountain gains new momentum -
http://twitpic.com/af12d
 Kelowna fire Terrace Mountain gains new momentum - http://twitpic.com/af12d (via
@FredSmith)
 Wind heading south rt @FredSmith Kelowna fire Terrace Mountain gains new
momentum - http://twitpic.com/af12d
Write Short Tweets
 Allows space for retweeting without abbreviation (varies depending on @handle)
 If someone has to shorten - It takes effort - less likely to happen
Double Credit
 Retweeting a Retweet gets tight on space. Go figure
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16. Does My Tweet Look Big …
We all need FEEDBACK
 How am I doing?
 What should I do next?
 There are many apps that can help
 Here’s two that are fun
Twitter Grader
 http://twitter.grader.com/
 Great metric. Top Twitterers get a score of 100
Twanalyst
 http://twanalyst.com
 Does not hold back!
How’s Kelowna doing
 http://twitter.grader.com/location/?Location=
KELOWNA
 Compare us to Victoria, Vancouver, Toronto,
San Francisco
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17. Spice Up Your Tweets
Links (URL Shorteners)
 Takes long URLs (web addresses) and
turns them into 25 character short URLS
 Leaves you more room for your Tweet
 http://tinyurl.com/ - Quick and easy
 http://bit.ly/ - Provides tracking metrics
Photos
 Attach photos to your tweets
 Works on mobiles + web
 http://twitpic.com - Provides tracking
metrics of views
Leave Spaces
 Before @ and #
 Hyperlinks won’t work without it on
Twitter.com
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18. Is this a conversation I see before me
It’s not conversation as you know it
 Don’t DM unless it’s really personal (stops conversation)
• Plus sharing thoughts might help you find an answer
 Don’t expect immediate answers
 Having more followers will increases likelihood of response
 Answering other people’s questions will garner you more answers
 This is how you build relationships/establish your brand
Be Chatty
http://arunrajagopal.files.wordpress.com/2007/12/conversations.jpg
 If you don’t give out “chat” don’t expect “chat” back
Do use the right names (only if they exist)
 Eg “I met with @nickkellet” not “I met with Nick Kellet”
 Latter is valid if Nick Kellet is not on Twitter
Ask Questions to one an all
 One Person - “@KelownaCycle is my bike ready?”
 Open - “Anyone know any good summer camps for kids age 12?”
 Hash Based - “What response rates do PPC campaigns get? #IMU”
 Easy Open Question - “What is #IMU ?”
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19. Connect Your City
Starting in Kelowna - Reached Penticton, Vernon, West Kelowna
 Broad support
• Kelowna Chamber, Ostec, Oric, Downtown Association, City
 1st Step is Twitter Business Day
 Deadline = Get on Twitter by 9th Sept 2009
 Hashtag #TWBIZ #090909
 Join Initiative, Learn Twitter+ Help others do the same
 Open Feedback - Fast-track to good Twitter Citizenship
Project Blog
 http://www.connectingkelowna.com/
 Watch this space for more info
Follow/Join us Twitter, Facebook + LinkedIn
 http://twitter.com/twitbizday
 http://www.facebook.com/group.php?gid=124341464904
 http://www.linkedin.com/groups?about=&gid=2164838
 Tweet this (or something like it)
 @twitbizday I’m in Business in Kelowna and I support
Twitter Business Day #twbiz
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20. About GiftTRAP / About Me
http://gifttrap.com/
 20+ international awards
 Printed 8 languages (rules in 11+)
 50k units globally
 Party Game of the Year in Germany,
Canada, USA + France
 Brand built with Social Media
 Christmas Day as a board game
without lying to Grandma
 Indie Game Stores Globally
 Loadz A Toys in Kelowna = Gaming Oscar
http://twitter.com/nickkellet
 Nick@gifttrap.com
 http://www.linkedin.com/in/nickkellet
 http://www.facebook.com/nickkellet
 Trend Watcher
 Serial Entrepreneur
 Software Startup Advisor/Ideas Guy
 Social Media Marketing Strategist
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