The document compares teaser posters and theatrical posters for films. Teaser posters typically only include a release year while theatrical posters specify the release date. Both posters for one film often use the same font for branding recognition. Additionally, both posters may portray a dark theme to represent the film's atmosphere and suggest a consistent plot. However, the posters sometimes feature different characters to hint at a variety storyline that could attract more viewers.

1. Whilst the teaser poster
says ‘this summer’ for the
release date, whereas the
theatrical poster has a
specific date in which the
film will be shown. This is
a key difference between
a film poster and a teaser
poster.
Both posters are similar in the way that
they both use the same font in each
poster. This could like the two as for
someone who might have already seen
the teaser poster, might recognise the
format on the film poster and then be
more intrigued to watch it.
Both posters use a
dark theme to portray
the evil atmosphere
throughout the film.
The fact that the
theme is held could
show that the plot is
consistent and make
the viewer more
interested.
A difference in the posters is that
they use two different characters.
This shows a variety of events in the
film, resulting in a better plot,
therefore attracting more customer
attention.