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The skyline text helps to draw in existing fan bases. This is 
a conventional technique to draw in a wider audience, 
who will know what to expect from the film. The simple 
typography, helps the audience see it, but doesn’t take 
the attention away from the main image and title. 
The main image is conventional, it’s 
shocking and helps convey the theme of 
the film. The natural colours create a 
sense of realism, which is contradicted 
from the odd nature of the image itself. 
The tag line helps draw in the audience, and 
creates a sense of mystery about the film. The 
font is bolder than the skyline but is smaller than 
the title, it draws in the audience enough to not 
be ignored. 
The title of the film is bold and stands out straight away 
for the audience. It is positioned in a way that when the 
audience view the main image they also see the title. 
The bottom information helps give the audience an idea 
who produced the film, and to when its coming out. 
The font helps to draw in the audience as it is a 
different colour from the other fonts featured 
on the poster. The, from the producers of, 
helps to draw in a wider fan base for the 
audience of the film. 
The title is bold and stands out to the audience. 
The position of the title in the middle of the 
poster means it’s one of the first things the 
audience will see, the typography pun of the 
‘singed’ writing helps to create a sense of mystery 
for the audience. The tag line also creates 
mystery and hints to the plot in the film. 
The main image is the main focus of the 
poster, it reflects the nature of the film 
and connects to the title of the film 
‘Sinister’ the dull colours contrast with 
the red blood in the image, making the 
film’s genre obvious, and making the 
poster stand out due to its gore and dark 
nature.

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Poster point analysis

  • 1. The skyline text helps to draw in existing fan bases. This is a conventional technique to draw in a wider audience, who will know what to expect from the film. The simple typography, helps the audience see it, but doesn’t take the attention away from the main image and title. The main image is conventional, it’s shocking and helps convey the theme of the film. The natural colours create a sense of realism, which is contradicted from the odd nature of the image itself. The tag line helps draw in the audience, and creates a sense of mystery about the film. The font is bolder than the skyline but is smaller than the title, it draws in the audience enough to not be ignored. The title of the film is bold and stands out straight away for the audience. It is positioned in a way that when the audience view the main image they also see the title. The bottom information helps give the audience an idea who produced the film, and to when its coming out. The font helps to draw in the audience as it is a different colour from the other fonts featured on the poster. The, from the producers of, helps to draw in a wider fan base for the audience of the film. The title is bold and stands out to the audience. The position of the title in the middle of the poster means it’s one of the first things the audience will see, the typography pun of the ‘singed’ writing helps to create a sense of mystery for the audience. The tag line also creates mystery and hints to the plot in the film. The main image is the main focus of the poster, it reflects the nature of the film and connects to the title of the film ‘Sinister’ the dull colours contrast with the red blood in the image, making the film’s genre obvious, and making the poster stand out due to its gore and dark nature.