The teaser and main posters for a film both feature the same image of Liam Neeson holding a gun to threaten viewers and elicit screams. They also use the same font and color for consistency. The main differences are that the main poster includes the release month to encourage viewership and discussion, while the teaser poster shows the image in landscape format versus portrait in the main poster to allow viewers familiar with the teaser to still visualize the scene in the new format.

1. TEASER VS MAIN POSTER
Main Poster
Teaser poster
The main similarities in the poster is that
they both have the same image-Liam
Neeson with a gun. This is done so the
viewer can feel threatened due to the
fact that if you see a gun, your automatic
reaction is to scream- that could suggest
that you might scream watching the film
Another similarity is that they both have
the same font and colour- that could
suggest that the creator constancy-
meaning that the creator wants the film
to be easily recognised.p
The main differences in the film are that
the main poster has a release month-
that could connote that they want
everyone to watch it and talk about it.
Another difference is that the teaser
poster has the image landscape, instead
of having it portrait like the main poster
does- that could suggest that they think
the viewer has seen the teaser poster
enough to know that they can visualize
the main poster even though the image
is portrait.