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APPEALING TO
YOUR TARGET
AUDIENCE
The magazine front cover highlights the
same conventions of a successful film
magazine such as β€˜Empire’, for example
both magazines include sell-lines a mast
head and a main image just many of the
conventions a magazine front cover
features. What makes this front cover
specifically appealing is how the
masthead is presented in a creative yet
contrasted way (i.e. the cross is featured
right above the protagonists head which
is contradictory as he is possessed but
this is an element of the possession
genre).
The mise en scene of this image is completely
unconventional to an ordinary film magazine as we
have created it to be darker using different shades of
black and red. For example the protagonist appears
to be evil yet innocent form, this is created through
the mise en scene giving this illusion of innocence
but with the element of darkness. This creates a
fresh look for both the audiences eyes and horror
magazines. Keeping the sell-lines simple yet eye
catching for the audience so they are able to take
everything presented to them in. What makes our
piece more appealing is how the jack in the box
appears to have a glow of innocence but at the same
time appear to have great darkness. In many
magazine front covers props are not highlighted
therefore by including a prop the audience may
associate the jack in the box with promotional
package and it plays as a stimuli to see the trailer.
Looking specifically at the poster, there
are many conventions that are similar to
other film posters. For example the layout
it has followed is the same as a
conventional film poster; it is the most
familiar form to present to the audience in
order for it to be appealing. This gives
audiences the need of familiarity to
establish the genre. The main image of
the protagonist is used to help the
audience understand the genre. It may
also be a still from the film which ensures
the audience have a perspective of the
narrative. It allows the audience to have a
feel of the film.
With the trailer there is a conventional use in
how we have presented it for the audience. As
we felt this is the most effective form for both
the audience and as media practitioners. For
example, including a montage is a typical aspect
that appears in many horror films. For the
audience this is a key information that assists
them to establish the genre. For a media
practitioner, by looking at the different horror
trailer that include a montage, give a guideline
to work with in order to achieve a creative, yet
consistent layout of a horror film trailer.

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Appealing to your target audience

  • 2.
  • 3. The magazine front cover highlights the same conventions of a successful film magazine such as β€˜Empire’, for example both magazines include sell-lines a mast head and a main image just many of the conventions a magazine front cover features. What makes this front cover specifically appealing is how the masthead is presented in a creative yet contrasted way (i.e. the cross is featured right above the protagonists head which is contradictory as he is possessed but this is an element of the possession genre).
  • 4. The mise en scene of this image is completely unconventional to an ordinary film magazine as we have created it to be darker using different shades of black and red. For example the protagonist appears to be evil yet innocent form, this is created through the mise en scene giving this illusion of innocence but with the element of darkness. This creates a fresh look for both the audiences eyes and horror magazines. Keeping the sell-lines simple yet eye catching for the audience so they are able to take everything presented to them in. What makes our piece more appealing is how the jack in the box appears to have a glow of innocence but at the same time appear to have great darkness. In many magazine front covers props are not highlighted therefore by including a prop the audience may associate the jack in the box with promotional package and it plays as a stimuli to see the trailer.
  • 5.
  • 6. Looking specifically at the poster, there are many conventions that are similar to other film posters. For example the layout it has followed is the same as a conventional film poster; it is the most familiar form to present to the audience in order for it to be appealing. This gives audiences the need of familiarity to establish the genre. The main image of the protagonist is used to help the audience understand the genre. It may also be a still from the film which ensures the audience have a perspective of the narrative. It allows the audience to have a feel of the film.
  • 7.
  • 8. With the trailer there is a conventional use in how we have presented it for the audience. As we felt this is the most effective form for both the audience and as media practitioners. For example, including a montage is a typical aspect that appears in many horror films. For the audience this is a key information that assists them to establish the genre. For a media practitioner, by looking at the different horror trailer that include a montage, give a guideline to work with in order to achieve a creative, yet consistent layout of a horror film trailer.