The poster promotes a horror film by featuring a bloody image of a woman dragging her hand along a wall, implying a demonic presence. It includes the film's title in a sinister font and the tagline "Once you see him, nothing can save you", creating intrigue around the demon face drawn on the wall. The desaturated colors, emphasis on blood, and minimalist style amplify the horror elements to attract audiences to the gruesome yet mysterious film.

1. At the top of this poster, previous films which the
producer has produced are named. This is mainly
done to show the viewer what they can expect from
this film, as if the have seen these films mentioned,
they can make an assumption as to what this film
will be like and as to whether they will enjoy
watching this film, which is a persuasive technique
to include. This information is situated at the top of
the poster in order to grab the audience’s attention
when they look at the poster.
The titles of the film is seen to be in the centre of
the poster. The title for this poster is a simple, bold,
capitalised font with faded drips attached to each
letter, this gives an overall edgy effect and the dark
colour helps reflect the dark nature of the actual
film. The positioning of this title has been done so
that it clearly shows the audience that this title is
part of the main image and is also one of the most
important features of the poster. The word ‘sinister’
itself connotes evil and makes the audience aware
right away that this film is associated with the horror
genre.
There is only one main image used on this poster
instead of a collation of many different ones. This is
simple yet more effective as it is showing the film in
one significant image. The image consists of a
woman dragging her hand against the wall with
what we assume is blood coming out of her hand.
This gives the audience an indication as to what the
film could be about through the demon which has
been painted on the wall by the young woman. The
woman is in pyjamas which can be considered to be
unusual and out-of-place which can be linked to the
overall plot of this film. Using a blonde character
also conforms to the typical convention of having a
blonde female in distress thus showing conventions
of the horror genre. The image itself is quite graphic,
with lots of blood, allowing the audience to establish
the nature of the film and almost pre-warning the
audience for what’s to come. The use of a projector
tape at the bottom right links to a key element of the
film and shows that it is a significant prop related to
the film itself.
The colours used in the poster are quite dull and de-
saturated, which creates an overall gloomy effect
which is closely linked to the horror genre. Despite
this, the use of the de-saturated colour gives the
very dark red blood colour a lot more emphasis and
makes the it seem a lot more noticeable from the
audience’s point of view. By emphasising the blood
it makes the overall poster more graphic and
amplifies the horror element within the poster. The
text used in the poster are either black or white and
are quite simple yet effective at the same time. This
makes the poster quite minimalistic with only the
relevant/images featured within it.
Underneath the title of the film is the tagline for the
film which reads ‘Once you see him, nothing can
save you’. By using the word ‘him’ it keeps the
content of the film still quite mysterious but relates
back to the image of the demon face drawn on the
wall. Even though it creates a sense of mystery
around what the film is about, it also gives you an
idea of what you can expect in the film. The text
used for the tagline is simple once again, which is
probably what you wouldn’t expect considering the
nature of the actual tagline, but this could imply to
the audience that it’s the little things that are
unexpected that are the most terrifying things of all.
Between the bottom line of credits, the words
‘Coming Soon’ are shown. This gives no details as to
when the film is going to be released, which almost
creates more excitement from the audience’s
perspective as they will be on the look out for more
teasers for the film. Just underneath the release
date, the website for the film,
‘HaveYouSeenHim.com’ is featured so that you can
make the link between the face on the wall and the
website mentioned at the bottom of the poster,
creating additional excitement for the audience.

2. At the top of this poster it doesn’t mention the
director’s name but instead to very well known
horror films which were directed by the same
director. This is effective as it informs the audience
that this film is similar to both ‘Saw’ and ‘Insidious’
and is almost saying to the audience that is they
enjoyed those films then they will enjoy this film too.
Highlighting them in bold shows how significant they
are and how aspects of these movies are seen within
this movie.
The main title for this film is seen to be in dark, bold
font and is the largest piece of text on the poster
thus drawing the audience’s attention to it right
away. The text itself is looks quite sinister and
relates back to the actual genre of horror meaning
that this poster is identifiable as a being a horror
poster. The word ‘conjure’ means spirit/ghost which
shows the audience that this is an element that will
feature within the actual film – which is almost
preparing them.
The main image for this poster is an establishing
shot with the image of a tree and noose in the
foreground and a quite old Victorian-style house in
the background. The use of the tree and the noose
in the foreground gives the audience an indication
as to what the storyline of the trailer may be, making
them more intrigued as to how the tree is linked to
the overall movie. The house old-looking house in
background as well as other objects out of focus
suggest they have something to do with the
storyline but clearly not a s significant as the tree
does. The misty dull skies create a suspenseful and
mysterious atmosphere and the use of pathetic
fallacy connotes negativity and creepiness which
directly links to the horror genre.
Right at the bottom of the poster is the release date
for the film written in white text so that it contrasts
and can clearly read by the audience. The date itself
is in bold, which is probably done so that the
audience recognise this as being key information for
them to know.
The tagline used on this poster creates an element
of realistic fear for the audience. By stating that this
film is ‘based on true cases’ it makes the audience
question what is real and what is not. This makes
this movie seem a lot more creepier to the audience
and enhances their fear as it is ‘real’ and therefore
more relevant to the audience.
The main colours used in the poster are grey, white
and black. These colours have many connotations
linked to them. The colour grey which is produced
through the mist on this poster symbolises
forthcoming danger as is a colour between black and
white – this could suggest to the audience that
disruption is sure to arise within this movie. White
symbolises innocence, suggesting that whoever is
involved in this movie are actually victims of the
spirit haunting them and finally black is often
associated with evil and mystery, almost indicating
to the audience that the antagonist is going to be
unknown.
The text used on this poster correlates to the
branches seen on the tree on the main image. Both
the text and the tree look quite sharp and
intimidating and could almost symbolise a knife or
something sharp that can cause harm. This is almost
foreshadowing how something bad might happen
during the actual movie.
A sense of mystery is also bought up by the use of
the shadow of someone being hung. This is clearly
linked to the main image of the tree and the noose
but because the body is not directly attached to the
noose, it makes the audience wonder how those
images are actually associated. The shadow catches
the audience’s attention and makes the them
question a lot of what the poster is withholding and
because of that is persuades them to watch the film
and find out.

3. Right at the top of the poster, you have reference to
the directors and producers who created/directed
other successful, well-known horror movies. As they
have seen these previous works, it may alter their
decision as to whether they go to watch the film or
not – however as these movies are considered to be
quite credited horror movies, there is a higher
chance that they will view this movie in the cinema.
The title for the film is under the main image, in bold
red font. This colour of the text instantly connotes
danger to the audience and links back to the bloody
handprints at the side of the poster. Horror titles are
often quite short and straight to the point and I think
that this poster follows the same format. You usually
associate visiting someone to be quite pleasant, so
by linking it to horror, it makes the audience a lot
more weary when thinking about visiting people.
The bloody handprints on the poster show the
audience that despite this looking like quite an
innocent poster, elements of horror are still evident
within it suggesting to the audience that the actual
movie may consist of someone quite gruesome. The
blood itself looks dried up and has almost stained
the once innocent poster – this implies to the
audience that someone has already died leaving
their handprints behind. Below the title of the film is the release date for the
actual film. It follows the same font as the title,
therefore holding the same connotations of danger
and blood. It doesn’t have the actual day as to when
this movie is set come out but by just putting the
month, it allows the audience to build up their
excitement for when this movie is set to come out.
September is a good time to release a movie as it is
coming to the end of summer and teenagers/adults
may want to watch it before returning back to
school/work.
The list of ‘Grandma’s rules’ can be considered to be
tagline as it features on other film posters for this
movie. The first two rules outlined in this tagline are
seen to be quite pleasant and the lead the audience
to believe that what could happen might be quite
nice. The third rule outlined on this tagline however,
can be seen as quite unusual and would instantly
make the audience speculate as to what happens to
those people who do leave their room after 9:30pm,
this therefore leads the audience to feel more
inclined to find out thus making them watch the
actual movie. This is an effective way to draw in an
audience as it creates suspense and makes them
question their own behaviour.
Just below the image of the house is the name of the
writer/director of the film. This links back to the top
of the poster whereby the audience are made aware
of someone who has successfully created other well-
known movies, to which the audience can relate
those original works to this movie which therefore
persuade them to watch this movie.
The overall typography for the tagline is done in a
knitted-style font. You usually make links with
knitting to grandparents, so by using this font on the
poster it almost links aspects of grandparents to
horror. This is effective as it would make the
audience feel sceptical when considering visiting
their own grandparents and actually makes older
people seem a lot more scarier than they are
typically portrayed.
The colours used in this poster look quite washed
out and faded and as if something has spilt on the
poster which has smudged it. With that being said, it
adds to the whole feeling of the horror genre in
general and allows the audience to instantly
recognise this as a horror poster. The main colours
used on this poster include blacks and reds and
these two colours both have negative connotations,
often being linked to death, danger and blood. The
images of the house and the flowers on the poster
add to the horror as things that you usually
associated with being quite pleasant are now being
associated with horror and unpleasantness.