A slide share on conventions of a film poster, my analysis of different posters and how it will influence me.

2. The long shot of
the protagonist,
The Dark Knight,
is immediately eye
catching for an
audience as he
clearly represents
the famous
Batman character
as he is depicted
in that mise-en
scene of the
costume.
The use of flames is
captivating for an audience
as it represents the thriller
and action genre and also
adds a new dynamic to the
poster as the rest of the
image is in a gloomy colour.
In our film poster I would
like to incorporate the same
idea of having one image
stand out more prominently
through it’s colour.
The atmospheric and eerie sky and
setting will draw in an audience as
it reflects the themes and mood of
the film that those who are
interested in the superhero and
action movies will be immediately
drawn in. I would like to create the
same mood in our poster to reflect
the darken tones in the film.
The logo will
immediately attract
fans of this genre
and it represents
the famous Batman
series and thus
suggests a more
modern take and a
darker mood to it.

3. This poster draws in an
audience immediately with
their use of a large focal
picture. The image depicts
the infamous antagonist, the
Joker who is casted in a dark
shadow holding a playing
card with the Dark Knight on
it. Thus this represents the
idea of how the Joker is
‘playing’ with the Dark
Knight and therefore is
sending the audience a clear
message of the genre and
themes.
The contrasting
colours goes on to
make the poster
captivating as it’s
very atmospheric and
communicates the
genre strongly. The
use of black and
white is something I
wish to use in our
film poster as firstly
low key/chiaroscuro
lighting is a
convention of noir
but it also creates the
poster to be more
intriguing.

4. Apart from the focal image,
the title is the second
largest image on the
poster. This is eye catching
for the audience and
allows them to
immediately see the film’s
name.
Moreover the sparkling
blue colouring and is
captivating but also allows
the audience to decode the
fantasy genre of the film.
In our poster we will
definitely have a large, bold
title as it makes the poster
stand out and it is easy for
the audience to know the
title of the film

5. By having a large
mid shot of the
female character
gives the sense that
this is going to be a
romantic film – as
typically these
genres have a
female protagonist
who is involved in a
love struggle.
However her facial
expression gives
the sense that the
film may be a
drama as it
suggests an
atmospheric and
dramatic tone.
The large image of a
male character goes on
to represent the same
idea that the genre is a
romance but again the
mise-en scene of his
body language suggests
the genre of a drama as
he is facing away from
her suggesting conflict
or a struggle.
The long shot of the couple together
emphasises the idea created by the mid
shots that this is a romantic film
however by having them together as the
smaller image this could represent the
drama genre as it suggests the romance
between them is not the main theme in
the film.
The mise en scene of
the setting also
suggests a
romance/drama
genre as it is a
beautiful,
stereotypical
romantic setting.

6. The indication that it is a
Disney film is used in
this film poster above the
title, as Disney is a large
conglomerate in the film
industry; therefore they
have an extremely large
audience.
By having the main
character of Cinderella in
the film poster in her
famous blue dress and glass
slippers is a strong
indication of what the film
is about even without
reading any further
information. This will
attract audiences from
really young children to
young adults who would’ve
grown up with the original
films
On the other hand by
having the real actress
on the poster and not an
animation (which all
princess stories
originate from) this will
draw in an even larger
audience as older
audiences will prefer to
watch a film with real
actors in rather than an
The background of the dark,
atmospheric sky is another
technique of drawing in the
largest audience possible as
this may attract to those who
aren’t necessarily interested in
Disney but the background
suggests that the narrative
may have more complex and
dramatic themes than
previous Cinderella telling's.

7. All film posters will give an
indication of when the film
is being released. Here you
can see that the date goes
underneath the credit block
in a bolder, larger font;
therefore it is easy for
audiences to read and
notice.
Another convention is
highlighting the symbiotic
relationship with
cinemas/posters on the
film poster; therefore
audiences will know exactly
when and where they can
watch the film.

8. A credit block is used in
all film posters. These
are to give the audience
the following
information:
Distributor
Production company
Director
Main actors
Editor
Costume design
Who the music was by
Writers
Director of photography
Producers.

9. This review from
Peter Travern,
Rolling Stone, is
used on the film
poster for Brick
to draw in an
audience by
highlighting that
it is an exciting
film and will keep
the audience
engaged through
out. This is a
decision made by
the distribution
company in order
to attract the
largest audience
possible.