Jack Laird conducted research on existing sport and genre magazines by annotating their front covers and analyzing prices, target audiences, colors used, and what attracts readers. This provided slight inspiration for Jack's own magazine cover design. Jack then researched magazines in his chosen genre, annotated several covers, and realized most shared features like logos, mastheads, and taglines that he will need to include. Deciding on a tagline and whether to include blank space will be future decisions.