The poster uses several horror film conventions to attract audiences. It features a close-up image showing physical possession in progress that is visually striking yet scary. The tagline "Darkness lives inside" and the image provide clues about the film's concept of possession. Standard horror color schemes like dark tones are used to create an unsettling mood. The date is placed below the main image to draw more attention to it, while credits use smaller fonts to take less attention away. Overall visual and textual elements work together to intrigue audiences and imply a frightening story centered around the theme of possession.

1. Tagline
‘Based on a true story’ tagline like
this is used on poster by the produces
to scare the audience and give them a
sense of the film being realistic. It
allows the audience to feel that it may
be possible for them to be possessed
by seeing an image. Also, the purpose
of the tagline can be used to attract
more audience as they will believe
that the story is based upon a person
who experienced what the character
wentthrough.
Main image
The poster follows the convention of
a typical horror movie for example
it includes dark/dull colour and has
dark lighting which helps to create a
fear of the unknown. The close up
middle shot image which is used in
the poster is very effective because
like the title, the image focuses on
the concept of ‘possession’. For
example the image showcase the
physical possession as another
person’s hand is seen crawling out
of a woman’s throat and covering
her eyes.
Also, the way the hand is heavily
edited with effects makes the poster
more visually effective and makes
the audience jolt. As well as. the
strong grip on the woman’s face
indicates how much control the
person has over the woman which
follows the typical horror movie
convention as the female character
is always seen as the victim and is
portrayed asa weak character.
Title
The font of the title looks like it has
been scratched out, suggesting
someone is attempting to hide a
secret. Also, by using the white font
as a title when the poster has dull
colour, helps to stand out.
Tagline
‘Darknesslives inside’is referenced
to the film and by lookingat the
image on the poster; the audienceare
able to have a clue as to what will
happen in the actual film.
Release date
The red colour is being used to highlight the date of when the
movie is coming out in the cinema. However, the date is
placed at the bottom of the poster who shows how the
producer wants the audience to be attracted to the main
image more than when it is being premiered.
Credit block
Out of the whole thing in the poster, the credit block section
is the only bit which has small fonts which indicates that the
credit block section is less important in the poster. However,
the purpose of credit block to credit all those involved in the
production of the film.

2. Tagline
The tagline is a rhetorical question
which is directly involves the
audience. Having the tagline at the
top of the poster can catch the
audience especially if the font colour
is bright however, they have use a
colour which is not very bright
instead the colour is faded.
Main image
When you first look at the image it
looks simple however when you
stare at it for few more seconds, you
will start to recognise that on the
eyes there are screaming faces
which makes the image to look
distorted and it confuses you
making the audience to linger
longer on the image.
The image is very effective yet scary
as it hints what the film may be
about as like the title, the person is
seen holding a mobile. The
screaming faces makes the face look
inhuman also if you look closely you
can tell that it is a female mouth
which follows the traditional of
damsel in distress approach of a
horror movie.
Title
The title font is big and clear for the
audience to see also since the font
colour is in white it helps to attract
the audience more easily as the
poster background is black so the
title draws the audience’s attention
directly.
Colour block
The colour block which is used in this
poster follows the convention of
typical horror movie poster colour
scheme for example, white and red
font colour and, black background.
Despite that the heavy black
background helps to make the image
in the middle to give more attention
and makes the audience to look
straight at the image.
Release date
The release date does not stand out compare to other movie poster, this is
due to the font colour being not very bold and bright instead like the
tagline font colour, and the release date’s font colour is faded. Usually
release date are made to stand out to aware audience of when the movie
will be coming out however, in this poster the editor has instead made the
image to stand out more.

3. Tagline
Although the tagline is just a welcome
message however when it comes to in
terms of horror films, message like
that usually hints a form of danger
that is linking with someone’s life and
you are not aware of what will
happen next.
Main image
The villain is holding a machete and
wearing a mask which are both a
typical convention of horror films,
as every villain in horror films
conceals their identity and use a
weapon to kill their victim.
The way the villain is standing and
looking ahead gives an indications
that the person is waiting for his
victims to come to him as the tagline
‘Welcome to Crystal Lake’, it tells
that if anyone walks in his territory,
they are likely to be associated with
death or murder.
The dark surrounding of the
location in the background helps to
further emphasis that the place is
deserted and that no one will be
able to get help. Also the eerie
atmosphere created with effects on
the background is very effective as it
can make the audience give a hint of
what might occur in the film.
Behind the villain there is a glow of
light seen which symbolise that
there is hope for some victim and
they may be able to survive and
escape from the villain.
Release date
The date ‘February 13th’ is a relation to the name of the
film ‘Friday The 13th. The release date and the title is in
red font which grabs the audience’s attention first because
the colour used in the poster are dulland dark.
Tagline
In a poster when it includestagline
like ‘From the producersof…’with a
popular horror film, this causes
peopleon wantingto watch the film
because they may have like the film
madeby the producersand may
wantto watch the new film as it is by
the same producers.
Use of colour
The poster contains a lot of black in the background surrounding
the villain for example at the top of the frame and at the bottom
which makes the audience’s attention to go to the villain standing
in the middle. The use of black and dark colour surrounding the
villain foreshadowsthe evilness which will take place.
Title
The font is simple yet very effective
because of the colour red being used
which is useful to use as it can help to
attract audience also the title stands
out in the poster since the poster is
very dark. As well as the title being
written in red font follows the
conventions of the typical colours
which is associated with horror films.