This document discusses the consistency and differentiation between three media texts - a movie trailer, magazine cover, and poster - created to advertise the movie "ANNABELLE." Key elements like the main actress, movie title, and tagline "from the makers of Insidious" were kept consistent across all texts. Color scheme and small details were altered between the texts to create variation while still maintaining continuity of theme and branding. The goal was to familiarize audiences with the film across all advertising platforms using common conventions.

1. How effective is the
combination of your
main product and
ancillary texts?

2. PICTURE
In order to create a flow between my three texts I had to ensure that they portrayed the same elements. A
major part of advertising a movie is the characters and the images of the characters. In order to keep the
themes fluent I decided to use the same actress that would then become recognizable as being associated
with the movie ANNABELLE. This would then ensure audiences of the character’s name also as the name
and character correspond. In order to create a difference I decided to show the character in a different
way in order to slightly differentiate between the magazine and the Poster. For this decided to make the
background a different colour but and have different shots. This would therefore still portray the
consistency of the character, but also create a slight difference between the two media texts. The use of
the actress is also a commonly used trailer, poster and magazine front cover convention as it is one of the
major selling points of the movie.

3. BLURB
The blurb is consistent throughout the two media texts or trailer and
poster; this is because it presents the relevant data of the movie. By
keeping it consistent it follows the generic conventions of a movie trailer
and allows audiences to learn more about the movie and those involved
in it such as director and actors.
GENERAL
FEEL OF THE
THREE TEXTS.
Throughout my two ancillary
there has been constant features
that have been used in order to
make it feel dark and portray the
thriller genre. The layout and uses
of colour an editing has enabled
the feeling to be portrayed as it is
in my main product of the trailer.

4. MOVIE TITLE
My movie title ‘ANNABELLE’ is simple and therefore memorable. I chose this name as it
portrays an innocent feel however this would juxtapose the images of the actress making it
more intriguing to watch. I decided to keep the colour red a common factor amongst the
magazine and poster. This is because red represents blood and vampire ideas and therefore
this corresponds with the innocence of the name. I therefore made the title of the movie the
same font amongst the magazine and Poster with the slight difference of making it BOLD in
the magazine. This was because the magazine had a lot of other aspects such as images and I
wanted to make the title stand out just the same way, therefore I made it bold. The poster on
the other hand was a simplicity setting and title fitted in appropriately in the size and font.
The movie trailer on the other hand had a different text and this was to make it dramatic and
captivate the audience. The black background made the red hard to depict however the white
contrasting with the black made it more eye-catching and jump out more.

5. COLOUR SCHEME
Red, black and white is a consistent
colour theme, that used through my
magazine and poster. These colours
blend well together and allow the
thriller genre to be portrayed. This is
also a magazine and poster convention
that restricts colours to the common 3 in
order to not be too colorful but still be
eye-catching.
Coming soon/OCTOBER
The trailer is the main product and would be released
first in order to give the audience a first look at what
to expect. This is also the main advertisement so I put
coming soon in order to intrigue audiences. I then put
October in the poster as this is also an important
advertisement and would come out later than
October. This then shows a process, as the poster
would advertise reminding the audiences of the
trailer and release more information of the release
day. The magazine also corresponds with this as the
date and Halloween theme show it is an October
setting.

6. The use of “from the makers of Insidious’ that is
throughout all three texts is to evoke readers to
identify the genre. Insidious being a well
awarded thriller movie, it would leave audiences
to suspect that the movie is also as high
performing. This selling point is also vital and a
commonly used convention. The effect of putting
it on all three media texts is by making audiences
recognize it from all aspects as those who watch
the trailer may not see the magazine or poster
but they would be informed through the trailer
and vice versa. This therefore allows it to be
reached to all people. Also the use of the
upcoming actress is another selling point to
audiences who recongise her.
The dark castle entertainment logo is used I
the trailer and Poster in order to show what
production company is associate with the
movie. By having it used in both media texts
is another selling point to audiences that may
recognize the production being in another
high rated movie and then leaving it with
high expectations.
PRODUCTION LOGO
SELLING-POINT