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Task 4b 
I have chosen the sub genre of R&B. I listen to 
this genre of music regularly and so this is where 
my knowledge lies. It is one of the most popular 
genres and therefore has a wide audience base.
Example Magazine 
Magazine Example: Billboard 
Publisher: Prometheus Global Media 
Categories Music magazine 
Frequency Weekly 
Circulation 16,327 
Founder 
•William H. Donaldson 
•James Hennegan 
First issue November 1, 1894 (1894-11-01) 
Company Prometheus Global Media 
Country United States 
Based in New York City, New York, U.S. 
Billboard is an American music magazine, headquartered in New York City, 
New York and owned by Prometheus Global Media. It was first published on 
November 1, 1894, and is distinguished as being among the oldest trade 
magazines in the world. The magazine originally focused on bill posting and 
outdoor amusements before specializing in the music industry in the 1960s. 
Billboard was founded in Cincinnati on November 1, 1894, by William H. 
Donaldson and James Hennegan. Originally titled Billboard Advertising it was a 
trade paper for the bill posting industry, hence the magazine's name. Within a 
few years of its founding, it began to carry news of outdoor amusements, a 
major consumer of billboard space. Eventually, Billboard became the paper of 
record for circuses, carnivals, amusement parks, fairs, vaudeville, minstrels, 
whale shows and other live entertainment. The magazine began coverage of 
motion pictures in 1909 and of radio in the 1920s. Though the first music 
connection was the Billboard sheet music best sellers charts & top songs in 
vaudeville theatres published in 1913 but it was not a regular chart yet.
Prometheus Global Media 
Prometheus Global Media is New York City-based business-to-business media company. 
The company was formed in December 2009 by the sale of the entertainment and media 
division of Nielsen Company to a private equity-backed group led by Pluribus Capital 
Management and Guggenheim Partners. Guggenheim would acquire Pluribus's stake in the 
company in January 2013, giving it full ownership. 
The company owns and operates a number of major entertainment industry trade 
publications, including Adweek, Back Stage, Billboard, Film Journal International, and The 
Hollywood Reporter. 
They are a good publisher to launch my magazine 
because they are a well established company 
publishing very successful magazines. Billboard is 
one of the biggest music magazines in the world 
and most recognised. However, they do not just 
focus on music magazines and publishers who 
only publish music magazines may have better 
expertise.

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Task 4b

  • 1. Task 4b I have chosen the sub genre of R&B. I listen to this genre of music regularly and so this is where my knowledge lies. It is one of the most popular genres and therefore has a wide audience base.
  • 2. Example Magazine Magazine Example: Billboard Publisher: Prometheus Global Media Categories Music magazine Frequency Weekly Circulation 16,327 Founder •William H. Donaldson •James Hennegan First issue November 1, 1894 (1894-11-01) Company Prometheus Global Media Country United States Based in New York City, New York, U.S. Billboard is an American music magazine, headquartered in New York City, New York and owned by Prometheus Global Media. It was first published on November 1, 1894, and is distinguished as being among the oldest trade magazines in the world. The magazine originally focused on bill posting and outdoor amusements before specializing in the music industry in the 1960s. Billboard was founded in Cincinnati on November 1, 1894, by William H. Donaldson and James Hennegan. Originally titled Billboard Advertising it was a trade paper for the bill posting industry, hence the magazine's name. Within a few years of its founding, it began to carry news of outdoor amusements, a major consumer of billboard space. Eventually, Billboard became the paper of record for circuses, carnivals, amusement parks, fairs, vaudeville, minstrels, whale shows and other live entertainment. The magazine began coverage of motion pictures in 1909 and of radio in the 1920s. Though the first music connection was the Billboard sheet music best sellers charts & top songs in vaudeville theatres published in 1913 but it was not a regular chart yet.
  • 3. Prometheus Global Media Prometheus Global Media is New York City-based business-to-business media company. The company was formed in December 2009 by the sale of the entertainment and media division of Nielsen Company to a private equity-backed group led by Pluribus Capital Management and Guggenheim Partners. Guggenheim would acquire Pluribus's stake in the company in January 2013, giving it full ownership. The company owns and operates a number of major entertainment industry trade publications, including Adweek, Back Stage, Billboard, Film Journal International, and The Hollywood Reporter. They are a good publisher to launch my magazine because they are a well established company publishing very successful magazines. Billboard is one of the biggest music magazines in the world and most recognised. However, they do not just focus on music magazines and publishers who only publish music magazines may have better expertise.