Time Inc. is a large multinational media corporation founded in 1922 that owns over 100 magazine brands covering various topics from home and lifestyle. While it targets a wide global audience, it only publishes one music magazine, limiting advertising placement options. In contrast, NME is an independent music magazine that targets music fans aged 15-30, on average 24. It often features the Arctic Monkeys on its cover and contains rock music articles and reviews, making it a good fit for advertising an up-and-coming music artist looking to promote themselves.

2. About Time Inc
Time Inc. is a multinational mass media
corporation that was founded on November 28,
1922, by the founders Henry Luce and Briton
Hadden. Time Inc have offices in many different
countries, this shows that the company target a
wide audience. They own and publish over 100
magazine brands, from home to lifestyle.
The downside to Time Inc is that they
only have 1 music magazine, therefore
not having much choice in which
magazine my advert could feature in.

3. NME is an indie music magazine.
This magazine targets an
audience from 15 – 30 but the
average is 24. The Arctic Monkeys
have appeared on the cover
multiple times, this helps us as
we know that our audiences are
similar. NME magazine contains
rock music related articles, such
as interviews with musicians,
reviews of CDs, tours and charts
of the music genre. Our advert
could feature in NME because
they have information about
rising stars, therefore ours could
appear.