2. Introduction
Vibe is a music and entertainment magazine founded by producer
Quincy Jones. The publication predominantly features R&B and hip-
hop music artists, actors and other entertainers. After shutting down
production in Summer 2009, Vibe was purchased by the private
equity investment fund InterMedia Partners and is now issued every-
other month with double covers, with a larger online presence. The
magazine's target demographic is predominantly young, urban
followers of hip-hop culture. As of April 2013 Vibe is currently owned
by Spin Media.
The magazine owed its success to featuring a broader range of
interests than its closest competitors The Source and XXL which
focus more narrowly on rap music, or the rock & pop-centric Rolling
Stone and Spin. As of June 30, 2012, Vibe has a circulation of
300,943, of which 202,439 was paid, and 98,504 was non paid.[2]
Advertisers ran the gamut from record labels to fashion houses to
various cognac brands.
![Introduction
Vibe is a music and entertainment magazine founded by producer
Quincy Jones. The publication predominantly features R&B and hip-
hop music artists, actors and other entertainers. After shutting down
production in Summer 2009, Vibe was purchased by the private
equity investment fund InterMedia Partners and is now issued every-
other month with double covers, with a larger online presence. The
magazine's target demographic is predominantly young, urban
followers of hip-hop culture. As of April 2013 Vibe is currently owned
by Spin Media.
The magazine owed its success to featuring a broader range of
interests than its closest competitors The Source and XXL which
focus more narrowly on rap music, or the rock & pop-centric Rolling
Stone and Spin. As of June 30, 2012, Vibe has a circulation of
300,943, of which 202,439 was paid, and 98,504 was non paid.[2]
Advertisers ran the gamut from record labels to fashion houses to
various cognac brands.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)