1. Brief: To build highly credible, engaging and far-reaching publicity campaigns that could not only sate
the voracious appetite of existing Bob Dylan fans but also open up the artist to new, younger and lapsed
audiences - with little or no access to the artist himself.
Strategy: Over the course of three years, I worked to create a constant flow of coverage that was
designed to not only maintain interest amongst music press, but also to encourage writing, comment and
editorial throughout the wider mainstream UK media in support of a series of key releases and events.
Working with a notoriously publicity shy artist meant that using storytelling, artistic history and current
affairs for wider context, was an essential tool to creating impactful and far-reaching campaigns that
helped build mass awareness for each stage of Dylan’s campaign.
Results: By conceiving and delivering an innovative communications strategy, I was able to secure
multiple newspaper and magazine front cover features as part of a heavily print and online driven series of
campaigns. Editorial coverage included the covers of The Times 2 section, Uncut (twice), Mojo Magazine
and a world exclusive with The Big Issue to support the Crisis at Christmas charity – which was also
syndicated to homeless newspapers globally through the International Network of Street Papers. I also
negotiated partner exclusive downloads, streams and content with The Guardian, The Times and Daily
Telegraph. In 2009, Together Through Life Debuted at #1 in the UK album chart - Dylan’s first album to top
the charts in this country for 39 years (Since 1970’s New Morning)
BOBDYLAN
Publicity and Communications Campaign 2008-2011
◗ BobDylandiscussesholiday
music,Christmasandfeeding
thehungry
◗ TOGETHERTHROUGHLIFE
TOPSUKCHARTS
◗ BILLFLANAGANINTERVIEW/
TELEGRAPH
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MHcPcSUKMUSI

2. Brief: To help dispel their notoriously debauched reputation, rebuild previously damaged media
relationships and orchestrate and activate a cohesive music focused publicity campaign to drive the
global release of their fourth album Only By The Night. This period subsequently included the release
of their fifth studio album Come Around Sundown, a feature documentary and three huge stadium and
festival tours across the UK and Europe, concluding with me transitioning from their in-house publicist
to member of management team.
Strategy: After repairing their fractured relationship with NME, it was important to focus on the rich
musicality, roots and triumphant backstory that had helped fuel their dramatic ascent to the top of the
charts. The band wanted to be respected by their peers so it was key to secure large in-depth features
throughout the serious music press, broadsheets, style, lifestyle press and wider tabloid media that would
remove attention from their past and build their brand as one of the most accomplished and successful
bands of their generation.
Results: During this time I secured the band their first ever covers of Q, Mojo and Uncut – the three
magazines they coveted the most, as well as securing eight NME cover features. The whole campaign
generated in excess of 30 national UK print covers across the entire spectrum of the UK media and I
received the Record of The Day Award for Best International Campaign in 2008. This communications
campaign helped contribute towards their massive breakout commercial success – with the band
selling in excess of 5 million albums in the UK during this time. I was personally thanked by the band for
my contribution at the Brit Awards in 2009, where they picked up two awards and I later joined Vector
Management because of my close relationship with their core team.
KINGSOFLEON
Publicity and Communications Campaign 2008-2011

3. AC/DC 2008-2009: To launch AC/DC’s return I convinced Angus Young to do a rare photo shoot in
his iconic schoolboy outfit for the bands first ever Q Magazine cover and their first interview anywhere in
eight years. This issue also marked the design re-launch for Q by Bauer Media prompting massive interest
globally. During the 2008 Black Ice album campaign, AC/DC completed more print interviews for the UK
market (four in total) than any other territory including the US. These interviews secured cover features
in Q, Kerrang, Classic Rock and The Sun – SFTW and formed the cornerstones of a broad campaign of
coverage designed to reach their target audience as well as attracting new fans. In 2008 Black Ice debuted
at #1 in the UK, their first album to top the charts in 28 years.
ROBBIE WILLIAMS 2006: Personally drafted in to work on the music side of Williams’ publicity. Robbie
completed rare in-depth world exclusive interviews with Music Week and The Big Issue. He also gained
career best reviews from NME (8/10) and Mojo (4/5) for his difficult Rudebox opus. This role also involved
responding to high-pressure crisis management situations and libel issues.
The Dead Weather/ Jack White 2009-2010: Working closely with Monotone management
I put together a publicity campaign that included the covers of The Guardian - Film Music, The Sun –
Something For The Weekend, Clash, Stool Pigeon alongside targeted features that took the editorial into
new areas. For Jack White – a feature in GQ about the evolving business of the music industry back in 2010
and for Alison Mosshart, her first 10 page Vogue UK feature as an iconic front-woman.
Radio Soulwax App for iOS / Android 2011-2012: Strategic publicity launch for the bands
digital App release. I secured exclusive technology driven editorial in the likes of The Guardian, Creative
Review and Wired, which help generate significant interest and drive downloads around release.
OtherKeyCampaigns
◗ AC/DCRELAUNCHQMAGAZINE
◗ AC/DCareNo1again
◗ ROBBIEWILLIAMS/MUSICWEEK
◗ ROBBIEWILLIAMS/BIGISSUE
◗ DEADWEATHER/GQ
◗ DEADWEATHER/GUARDIAN
◗ RADIOSOULWAX/GUARDIAN
◗ Finalcutisthedeepest
◗ MARKUSDRAVS/MUSICWEEK
◗ Goaheadpunk,makeourday
◗ Soulwax/CREATIVEREVIEW
◗ RadioSoulwaxandBjorkexplore
creativepotentialofmusicapps
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Examples of other coverage
generated that showcase wider
storytelling around music: