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As part of my research of music
  magazines I looked into the rough
  history of 3 music magazines that
aren‟t as mainstream as brands such
as Q, NME and Kerrang. I researched
  titles that weren‟t as big because I
  want my magazine to suit a niche
audience and not everybody‟s attitude
               to music.
I looked at 3 different music
     magazine titles and the
connotations that they held and
 their typical target audiences
Blender Magazine

                                 •This American music magazine started in
                                 1994.
                                 •It had the first form of digital advertising.
                                 •It was the first ever digital CD-ROM
                                 magazine that published a print edition in
                                 1999. - 10 years later owners Alpha Media
                                 group closed the magazine.




It featured a lot of female cover stars which has the link to the magazine title, as
     blenders are a kitchen object, and traditional stereotypes link females to the
   kitchen and more household roles. The idea of households could be expanded by
      saying that household names would be played whilst these women were at
                home so it could be argued to be done for that reason.
Billboard Magazine
                       •Billboard is owned by Prometheus Global Media, “a diversified company
                       with leading assets in the media and entertainment arenas”, including:
                       Music, Entertainment (The Hollywood Reporter, Backstage, ShowEast,
                       Cineasia, and CineEurope); and Advertising & Marketing.
                       •With the development of the jukebox industry during the 1930s, The
                       Billboard began publishing music charts. Originally, there were only three
                       genre-specific charts: Pop, Rhythm & Blues, and Country & Western. In the
                       1950s it introduced a section covering the television industry, including
                       ratings charts for programs. It continued to carry news of fairs, carnivals,
                       theme parks and other outdoor entertainments until 1961 when these
                       departments were spun off into a new weekly magazine called Amusement
                       Business.
                       •Started publishing music charts in 1936 in three music genres: Pop,
                       Rhythm and Blues and Country and Western.
                       •Publishes more than 100 charts in such genres as classical, country, Latin,
                       folk, jazz and gospel.
                       •Its website has 2.5 million unique visitors monthly.
                       •Chart positions are calculated based on both sales figures and airplay
                       •Headquartered in New York
                       •Owned by e5 Global Media

The word „billboard‟ means “a large outdoor board for displaying advertisements”
 this connotates to displaying and advertising large artists that are new in today‟s
 music industry. This connotation comes from the size of the adverts meaning the
                            stars have to be big as well.
Spin Magazine
                   •It's first issue was in May 1985
                   •"Putting black artists and women artists on the cover was considered a
                   risk–potentially damaging newsstand sales. Moreover, the magazine
                   devoted itself to a long term set of investigative pieces on the AIDS crisis
                   at a time when even gay publications were concerned about losing
                   advertisers by doing coverage of the disease. On a cultural level, the
                   magazine devoted significant coverage to hardcore punk, alternative
                   country, reggae and world music, experimental rock, jazz of the most
                   adventurous sort, the burgeoning college rock and underground
                   music scenes of the 1980s, and a variety of fringe styles. Artists such as
                   the Ramones, Patti Smith, Blondie, X, Black Flag, and the former
                   members of the Sex Pistols, The Clash, and the early punk/New
                   Wave movement were cultural heritage pioneers in Spin's editorial mix,
                   and were reviewed, featured, and mentioned constantly at a time
                   when Rolling Stone and other publications scarcely acknowledged their
                   existence." - quoted from http://en.wikipedia.org/wiki/Spin_(magazine)
                   •In July 2012 it was sold to Buzzmedia, where a few months later it's
                   last print issue was released in Septmeber/October

The word 'SPIN' has connotations of a record player or DJ's who spin
tracks, this could link to the fact that the magazine it started in the 80's
 and is quite old. It has the feel of the era within the title as well as still
   feeling current as it is features a lot in lyrics for chart music today.
For my music magazine, I have been thinking
     about how my name would relate to the
 indie/acoustic genre. I want something that is
    catchy, easy to remember but also fits the
  association with that genre of music. I didn't
     want it to sound like the genre with an
   onomatopoeia for my title, but instead have
 something that has meaning and connotations
  that have a message as that is what connects
the indie/acoustic genre to the singer/songwriter
                 and the fans.

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Music Magazines

  • 1. As part of my research of music magazines I looked into the rough history of 3 music magazines that aren‟t as mainstream as brands such as Q, NME and Kerrang. I researched titles that weren‟t as big because I want my magazine to suit a niche audience and not everybody‟s attitude to music.
  • 2. I looked at 3 different music magazine titles and the connotations that they held and their typical target audiences
  • 3. Blender Magazine •This American music magazine started in 1994. •It had the first form of digital advertising. •It was the first ever digital CD-ROM magazine that published a print edition in 1999. - 10 years later owners Alpha Media group closed the magazine. It featured a lot of female cover stars which has the link to the magazine title, as blenders are a kitchen object, and traditional stereotypes link females to the kitchen and more household roles. The idea of households could be expanded by saying that household names would be played whilst these women were at home so it could be argued to be done for that reason.
  • 4. Billboard Magazine •Billboard is owned by Prometheus Global Media, “a diversified company with leading assets in the media and entertainment arenas”, including: Music, Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing. •With the development of the jukebox industry during the 1930s, The Billboard began publishing music charts. Originally, there were only three genre-specific charts: Pop, Rhythm & Blues, and Country & Western. In the 1950s it introduced a section covering the television industry, including ratings charts for programs. It continued to carry news of fairs, carnivals, theme parks and other outdoor entertainments until 1961 when these departments were spun off into a new weekly magazine called Amusement Business. •Started publishing music charts in 1936 in three music genres: Pop, Rhythm and Blues and Country and Western. •Publishes more than 100 charts in such genres as classical, country, Latin, folk, jazz and gospel. •Its website has 2.5 million unique visitors monthly. •Chart positions are calculated based on both sales figures and airplay •Headquartered in New York •Owned by e5 Global Media The word „billboard‟ means “a large outdoor board for displaying advertisements” this connotates to displaying and advertising large artists that are new in today‟s music industry. This connotation comes from the size of the adverts meaning the stars have to be big as well.
  • 5. Spin Magazine •It's first issue was in May 1985 •"Putting black artists and women artists on the cover was considered a risk–potentially damaging newsstand sales. Moreover, the magazine devoted itself to a long term set of investigative pieces on the AIDS crisis at a time when even gay publications were concerned about losing advertisers by doing coverage of the disease. On a cultural level, the magazine devoted significant coverage to hardcore punk, alternative country, reggae and world music, experimental rock, jazz of the most adventurous sort, the burgeoning college rock and underground music scenes of the 1980s, and a variety of fringe styles. Artists such as the Ramones, Patti Smith, Blondie, X, Black Flag, and the former members of the Sex Pistols, The Clash, and the early punk/New Wave movement were cultural heritage pioneers in Spin's editorial mix, and were reviewed, featured, and mentioned constantly at a time when Rolling Stone and other publications scarcely acknowledged their existence." - quoted from http://en.wikipedia.org/wiki/Spin_(magazine) •In July 2012 it was sold to Buzzmedia, where a few months later it's last print issue was released in Septmeber/October The word 'SPIN' has connotations of a record player or DJ's who spin tracks, this could link to the fact that the magazine it started in the 80's and is quite old. It has the feel of the era within the title as well as still feeling current as it is features a lot in lyrics for chart music today.
  • 6. For my music magazine, I have been thinking about how my name would relate to the indie/acoustic genre. I want something that is catchy, easy to remember but also fits the association with that genre of music. I didn't want it to sound like the genre with an onomatopoeia for my title, but instead have something that has meaning and connotations that have a message as that is what connects the indie/acoustic genre to the singer/songwriter and the fans.