This power point is looking into the magazine industry and analysing what type of audience they aim for but also what type of magazine they produce.

1. Market Research

2. Bauer Media Group
Bauer Media Group is a large European media
company who manages portfolios of 600
magazines, over 400 digital products and 50 radio
and TV stations around the world. Bauer Media
Group own popular companies such as Kerrang!,
Q and Mojo. The corporation has been managed
by five generations of the Bauer family.

3. Q
‘Q is the ultimate guide to modern, alternative, folk and
classic music, distilling it down to the good stuff. Well
respected by artists and labels, we have unrivalled access to
modern music’s biggest names.’ – Bauer Website
Q started out as a music magazine published monthly only in
the UK. Originally it was to be called Cue; named after the act
of cueing a record to play. The name was changed so that it
wouldn't be mistaken for a snooker magazine. The Q music
brand has expanded to Radio and Television, with Q Radio and
Q TV being music entertainment that specialises in indie, rock
and alternative. Q also holds annual music awards in the UK,
known as Q Awards awarding artists such as Noel Gallagher,
Tom Jones, Ed Sheeran, Florence and the Machines and James
Bay.
The founders of Q (Mark Ellen and David Hepworth) felt that
the older generation of music magazine buyers were being
ignored as many music magazines are aiming at a younger
teen audience therefore Q is aimed at music magazine buyers
25+ of both genders. The target audience is older meaning
that Bauer can charge much more for that magazine as most
of its audience will have paid jobs. On the other hand Q
features many genres of music so it is suitable for many types
of people and suited for all music lovers. The magazine has a
mass audience as it is very popular, but could also be referred
to as having a niche audience, as it is specifically aimed at only
music fans.
ABC1 Profile: 71.8%
Median Age: 34
In Employment: 70%

4. Kerrang!
“Kerrang! is the most exciting youth culture brand in
existence. We’re everywhere our audience lives.” - Bauer
Website.
Kerrang! was founded in 1981. The magazine commenced
publication on 1981 and was edited by Geoff Barton, initially
as a one-time supplement in the Sounds newspaper, which
focused on the New Wave of British Heavy Metal
phenomenon and on the rise of other hard rock acts. Angus
Young of AC/DC appeared on Kerrang!'s first cover. Launched
as a monthly magazine, Kerrang! began to appear on a
fortnightly basis later, and in 1987 it went weekly. In 2008,
EMAP sold its consumer magazine to current owner Bauer
Media Group. Brannigan left Kerrang! in 2009 and Nichola
Browne was appointed editor.
The core audience for this magazine is between the age of 16-
24 years old. You can see this by looking at the covers as they
are presented in a sophisticated manner yet, engaging the
audience. The target audience of Kerrang! Are predominantly
influenced by rock/alternative music. Audience statistics show
that 60% of the audience is male and 40% of there audience is
female. Because the target audience is much lower in age
then say Q they don't charge as much for the magazines.
Circulation: 43,033
Frequency: weekly
Readership: 396,000

5. Time Inc.
Time Inc. produce a wide range of magazines
that are popular all across the UK. There main
music magazines are NME and Uncut. Time
Inc. Was founded in 1968 in London and to
this this is recognised as one of Britain's
biggest media publishers. It publishes a large
variety of magazines with themes such as
sport, lifestyle, camping even boating.

6. NME
New Musical Express or as more well known NME is a British
music journalism magazine published since 1949. It is largely
associated with rock, alternative and indie music. It was the
first British paper to include a singles chart, in the edition of
14 November 1952. In the 1970s it became the best-selling
British music newspaper. An online version of NME,
NME.com, was launched in 1996. It became the world's
biggest standalone music site, with over seven million users
per month. The magazine's paid circulation in the first half of
2014 was 15,830, and has been in long-term decline. Due to
continuing poor sales, the magazine became a free
publication in September 2015.
The core audience is predominantly males aged between 18-
30, the audience will have a passion for music, films and are
very technology savvy. NME readers depend highly on this
magazine because it has in-depth information on music, film
and technology also due to its weekly frequency.
Circulation: 43,033
Frequency: weekly
Readership: 396,000

7. Immediate Media Company
They are one of the biggest consumer media
businesses in the UK and the third largest
magazine publisher. They sell over 70 million
magazines every year and reach 33 million
unique users every month. 1,100 dedicated and
talented staff are employed at offices in
London, Bristol and Manchester. People
read the content across more than 75 brands in
print, on digital platforms, and beyond.

8. Top Of The Pops
The Magazine was launched in February 1995
And is mainly focused on pop music. It was published
after the TV shows success, this is where they got much
of there inspiration for there genre and target audience.
The main content of this magazine includes "celebrity"
gossip, cringes, fashion and beauty advice, articles on
pop and movie stars, quizzes, horoscopes, posters and
song lyrics.The brand identity of this magazine is a
happy, cheery, pop music, commercialised, innocent pre
teen magazine. It conforms to dominant ideology and is
aimed at a younger market interested in celebrities and
"teen stars".It is published every month.
It was originally marketed as the missing link between
Smash Hits and NME, but its format was gradually
changed, with less music content and a demographic
shift to young girls. The core audience is predominantly
girls aged between 11-15, they are very girly and tend to
be highly intrested in subjects such as pop music,
fashion and celebrity news. The type of information is
always sutable as the audience could be a young as 10.
The information is presented as playground gossip as
this is s comon activity for the target audience. The
magazine is pocket money price as it is aimed a girls that
will not be working.
Circulation 98,030
Readership 298,000
Girls 85%
Age range 11-15 years