Jason mittell (2001)
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Jason Mittell argues that genres surpass media texts and operate within cultural practices and the relationships between industries, audiences, and culture. Industries use familiar genre conventions to sell media products to audiences that reference their cultural knowledge. Genres also allow audiences to choose which products to consume based on their interests and desires.
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Jason mittell (2001)
Jason Mittell argues that genres surpass media texts and operate within cultural practices and the relationships between industries, audiences, and culture. Industries use familiar genre conventions to sell products to audiences, while genres allow audiences to make choices about what to consume. For example, the Red Hot Chili Peppers' "Can't Stop" music video presents them as fun, creative people rejecting normal lifestyles through their funk rock performance. Weezer's "Buddy Holly" video is stylistically based on the 1950s sitcom "Happy Days" through its setting, costumes, and use of original footage, alluding to Buddy Holly's era through familiar media and cultural references.
Jason mittell (2001)
Jason Mittell argues that genres surpass media texts and operate within cultural practices and the relationships between industries, audiences, and culture. Industries use familiar genres to sell products to audiences by appealing to cultural references. Genres also allow audiences to choose which products to consume based on their interests. For example, the Red Hot Chili Peppers' "Can't Stop" music video presents them as fun, creative people rejecting normal life through their funk rock performance. Weezer's "Buddy Holly" video is styled like the 1950s sitcom "Happy Days" through its setting, costumes, and use of original footage to represent Buddy Holly's era for the modern audience.
Dancing in distraction
Music video conventions are important to study to understand their elements. Critics view music videos in various ways such as cinematic genres, advertisements, new forms of television, visual art, or signs of consumer culture. Goodwin's book "Dancing In Distraction Factory" explains the difficulty of defining music videos as critics have varying opinions. It also shows how artists like Michael Jackson and Madonna reinvented their public image through controversial music videos that went against societal norms. Creating controversy brought more attention to artists and their videos, growing their success. This text provided useful insights into different perceptions of music videos.
Music industry The 1975
The document discusses the music industry and provides an example analysis of the band The 1975. It describes:
1) The 1975 produces their own music sometimes with producer Mike Crossey and is signed to four labels including an independent label and three major labels.
2) Their last album release was in 2013 and they have an upcoming single release being promoted now through their mailing list and social media.
3) Their music is distributed through various online stores and streaming services that are promoted on their website, through videos on sites like YouTube and Vevo, and on the radio.
Audience Profile
The document summarizes the target audience for an indie rock music video. The audience will be young people aged 14-25 who can relate to the song's lyrics. While the video images will be ambiguous, the lively and colorful style with a fun vibe will appeal to younger viewers. Both female and male viewers in this age range are interested in music, fashion, and culture and often attend live music events.
Music Video History
Music videos began as short films that accompanied songs in the 1920s-1950s to provide a visual element. They became more common in the 1960s with films like A Hard Day's Night and helped promote singles on shows like Top of the Pops in the UK. The first music video aired on MTV in 1981, "Video Killed the Radio Star" by The Buggles, which helped popularize the format. Today, music videos are a major promotional tool for songs but are sometimes watched without sound for their visual qualities alone, focusing more on artists' appearances over musical talent.
album art
This document discusses how controversial album covers can create more attention and awareness for artists. It provides examples of iconic album covers that challenged norms, including Nirvana's Nevermind which featured a naked baby underwater. This cover was banned by Facebook but generated controversy that promoted the band's music. Another example is The Beatles' Yesterday and Today cover showing fake dead babies and raw meat, which went against their clean image but still helped them become recognized for their music over their promotional materials. In conclusion, challenging conventions with provocative album covers can be a positive way for artists to stand out and engage audiences.
The music industry why music videos are important
Music videos began widely broadcasting on television in the early 1980s and became popular with the advent of MTV in 1981. They serve both as entertainment for viewers and promotion for songs and artists. Music videos provide more understanding of a song's meaning through narrative and allow artists to promote themselves, their music, and potentially other products through product placement in the video. They are an important marketing tool that can help increase awareness and sales of new songs.
Recommended
Jason mittell (2001)
Jason Mittell argues that genres surpass media texts and operate within cultural practices and the relationships between industries, audiences, and culture. Industries use familiar genre conventions to sell products to audiences, while genres allow audiences to make choices about what to consume. For example, the Red Hot Chili Peppers' "Can't Stop" music video presents them as fun, creative people rejecting normal lifestyles through their funk rock performance. Weezer's "Buddy Holly" video is stylistically based on the 1950s sitcom "Happy Days" through its setting, costumes, and use of original footage, alluding to Buddy Holly's era through familiar media and cultural references.
Jason mittell (2001)
Jason Mittell argues that genres surpass media texts and operate within cultural practices and the relationships between industries, audiences, and culture. Industries use familiar genres to sell products to audiences by appealing to cultural references. Genres also allow audiences to choose which products to consume based on their interests. For example, the Red Hot Chili Peppers' "Can't Stop" music video presents them as fun, creative people rejecting normal life through their funk rock performance. Weezer's "Buddy Holly" video is styled like the 1950s sitcom "Happy Days" through its setting, costumes, and use of original footage to represent Buddy Holly's era for the modern audience.
Dancing in distraction
Music video conventions are important to study to understand their elements. Critics view music videos in various ways such as cinematic genres, advertisements, new forms of television, visual art, or signs of consumer culture. Goodwin's book "Dancing In Distraction Factory" explains the difficulty of defining music videos as critics have varying opinions. It also shows how artists like Michael Jackson and Madonna reinvented their public image through controversial music videos that went against societal norms. Creating controversy brought more attention to artists and their videos, growing their success. This text provided useful insights into different perceptions of music videos.
Music industry The 1975
The document discusses the music industry and provides an example analysis of the band The 1975. It describes:
1) The 1975 produces their own music sometimes with producer Mike Crossey and is signed to four labels including an independent label and three major labels.
2) Their last album release was in 2013 and they have an upcoming single release being promoted now through their mailing list and social media.
3) Their music is distributed through various online stores and streaming services that are promoted on their website, through videos on sites like YouTube and Vevo, and on the radio.
Audience Profile
The document summarizes the target audience for an indie rock music video. The audience will be young people aged 14-25 who can relate to the song's lyrics. While the video images will be ambiguous, the lively and colorful style with a fun vibe will appeal to younger viewers. Both female and male viewers in this age range are interested in music, fashion, and culture and often attend live music events.
Music Video History
Music videos began as short films that accompanied songs in the 1920s-1950s to provide a visual element. They became more common in the 1960s with films like A Hard Day's Night and helped promote singles on shows like Top of the Pops in the UK. The first music video aired on MTV in 1981, "Video Killed the Radio Star" by The Buggles, which helped popularize the format. Today, music videos are a major promotional tool for songs but are sometimes watched without sound for their visual qualities alone, focusing more on artists' appearances over musical talent.
album art
This document discusses how controversial album covers can create more attention and awareness for artists. It provides examples of iconic album covers that challenged norms, including Nirvana's Nevermind which featured a naked baby underwater. This cover was banned by Facebook but generated controversy that promoted the band's music. Another example is The Beatles' Yesterday and Today cover showing fake dead babies and raw meat, which went against their clean image but still helped them become recognized for their music over their promotional materials. In conclusion, challenging conventions with provocative album covers can be a positive way for artists to stand out and engage audiences.
The music industry why music videos are important
Music videos began widely broadcasting on television in the early 1980s and became popular with the advent of MTV in 1981. They serve both as entertainment for viewers and promotion for songs and artists. Music videos provide more understanding of a song's meaning through narrative and allow artists to promote themselves, their music, and potentially other products through product placement in the video. They are an important marketing tool that can help increase awareness and sales of new songs.
Sub genre analysis
Pop rock is a music genre that mixes catchy pop melodies and lyrics with guitar-based rock songs. It has varying definitions but generally refers to a mellower form of rock or a pop subgenre. Pop rock features subgenres like bubblegum pop, glam rock, indie pop, and pop punk. Common instruments are electric guitar, bass, drums, vocals, and keyboards. Pop rock originated in the 1960s UK and US as a softer alternative to rock and roll aimed at youth, characterized by catchy songs and commercial appeal rather than artistic authenticity.
History of music videos
Music videos originated in the 1920s as animated films accompanied by music or footage of musicians performing. They grew in popularity in the 1980s with the launch of MTV, which solely played music videos and helped promote artists. Prior terms for music videos included "illustrated song" and "film clip". Today, music videos continue to be a major marketing tool for artists and the most viewed music video on YouTube is Luis Fonsi's "Despacito" with over 3.3 billion views.
History of music videos
Music videos began in the late 19th century as a way to promote sheet music through a series of still images displayed with live music. One of the earliest recognizable music videos was Bessie Smith's "St. Louis Blues" in 1932. Tony Bennett's 1956 video for "Strangers in Paradise" was the first to air on television, leading to the creation of channels like MTV. Michael Jackson's "Thriller" in 1982 was a breakthrough that had a narrative plot like a mini movie and high production values, raising the bar for music videos. Today, music videos are easily accessible through various platforms and are frequently used to appeal to mainstream audiences.
History of music videos
Music videos originated in the late 1920s as musical short films produced by companies like Vitaphone to accompany songs. The first recognized music video was Bessie Smith's appearance in the 1929 film "St. Louis Blues". In the late 1950s and 1960s, artists like the Beatles began using short films to promote their songs and brand themselves, often featuring lip syncing performances. The 1970s saw the rise of conceptual music videos and higher production values, influenced by artists such as David Bowie and Queen. MTV's launch in 1981 established a 24-hour outlet for music videos and further propelled the genre's popularity. Today, platforms like YouTube have increased accessibility of music videos and given emerging artists a global platform.
Music video analysis
The video analysis document summarizes and analyzes two music videos:
1) Taylor Swift's "Ours" video depicts her boring work day and memories of a relationship before being reunited with her partner. This matches the happy, romantic genre of the song and targets young female country music fans.
2) "Four Five Seconds" by Rihanna, Kanye West, and Paul McCartney features only performances by the three artists in a gray space with no narrative. This unconventional approach focuses on the vocals and brings together fans of different genres by connecting old and new musical styles.
Conventions of the hip hop genre
Hip hop music videos and social media posts commonly feature expensive props like cars and money to show off artists' success and popularity in the industry. Drugs and alcohol are also frequently depicted to portray an image of being cool. Artists craft their public image carefully to stand out from others and leave a memorable impression on fans. They aim to showcase their clothes, possessions, and wealth. Historically, hip hop's target audience has been young teen males, but more female fans and artists are broadening the genre's demographic. Artists address topics relevant to teens like making money and finding love, along with cultivating their star image, to engage their target group.
History of Music Videos Final
Music videos began in the late 19th century as a way to promote sheet music through still images projected in time with live performances. One of the earliest recognizable music videos was Bessie Smith's "St. Louis Blues" from 1932. Tony Bennett's 1956 video for "Strangers in Paradise," filmed across the UK and US, was the first to air on television. The development of techniques like chroma key compositing in the 1960s and music videos by artists like Michael Jackson in the 1980s helped establish the modern music video as a major promotional tool and artistic medium for the music industry.
Reuben Jay - 13T1 the Tashas
Reuben Jay is a 19-year-old singer-songwriter from Bristol, England who writes his own laid back, pop-style music influenced by artists like Michael Buble. His marketing strategy involves using social media to interact with fans and promote his music, website, and upcoming live performances as both a headliner and supporting act for established artists like Portishead to gain popularity.
Initial introductory task
A music magazine focuses on news, interviews, and reviews related to music and artists. It provides information on new albums, songs, tours and festivals. Readers can find charts, gossip about artist relationships, and ads relevant to the target music audience. The magazine includes images of artists featured in articles, photos from music events, and new album covers representing the genre. The front cover typically has a large central image of a well-known artist and text with headlines previewing magazine contents.
Music genres
This document discusses different genres of pop music and some iconic pop artists. It provides a brief history of pop music, noting that pop songs date back to the Victorian era in music halls. It also discusses some of the major developments in pop music, including the influence of The Beatles in the 1960s-70s and the rise of different styles like glam rock and punk. The document also lists some current popular pop artists like Justin Bieber, Adele, and Sia. Finally, it discusses one controversy around Sia's "Elastic Heart" music video from 2015 that some critics argued had inappropriate paedophilic overtones due to scenes with then-12 year old dancer Maddie Ziegler and actor
Music genres
Pop music originated in the late 19th century with music hall songs written by professionals and performed for wide audiences. While the term "pop" was not used until the mid-20th century, pop music charts began in 1952 coinciding with the rise of teenagers as a demographic group. Iconic pop artists that emerged included The Beatles, who influenced generations with their melodies and harmonies. More recently, pop stars like Justin Bieber, Adele, Troye Sivan, and Demi Lovato dominate the radio and public consciousness. Some pop music videos have sparked controversy over depictions seen as inappropriate like Sia's "Elastic Heart" video which featured then-12 year old Maddie Ziegler dancing int
digipack
The document discusses the process of designing alternative album artwork, including the front, inside, and back covers. It explores the styles and conventions of alternative album covers, such as minimalist and illustrated designs featuring a central piece of art. The designers aimed to create a cohesive design across the covers with a quirky bear illustration as the theme. Research on existing alternative albums informed the design process to result in a cover that reflects the genre while including typical elements like track listings and barcodes.
Initial introductory task
A music magazine focuses on a particular music genre or niche market. It contains news, interviews, and reviews of new albums, songs, films and music videos. Readers can also find information on tour dates, music festivals, and advertisements relevant to the target audience. Images in the magazine include photographs of artists, album covers, and merchandise as well as pictures related to the genre. The front cover typically features a prominent image of a well-known artist from that genre along with cover lines previewing the magazine's stories and content.
My reauben jay pres
Reuben is a 19-year-old singer-songwriter from Bristol who writes his own laid back, hippy-style pop songs. He aims to cultivate a heartthrob image like Michael Buble by appearing on reality shows to showcase his natural personality. His marketing strategy involves using social media like Facebook, Twitter, and MySpace for fans to listen to his music and interact with him. He will also have an official website with information, photos, videos and links to his social profiles and upcoming live performances. The goal is to promote Reuben as a young, innocent, and dateable pop star to attract female fans aged 13 to 30.
PUMA x HS
This proposal seeks a $5,000 sponsorship from PUMA to support Homeboy Sandman's debut U.S. tour from April to May 2011. Homeboy Sandman represents PUMA's vision through his independent and creative hip hop music. The sponsorship would include brand mentions in radio/press campaigns, logo inclusion on tour marketing, limited edition merchandise, and a tour recap featuring press, photos, and behind-the-scenes footage to promote PUMA among independent music fans.
Research Conclusion
Thomas Mendel conducted research on dance-pop music videos, album packaging, advertisements, and artists. He found that across all mediums, the focus is on prominently featuring the recognizable image of the young (18-25 years old), usually conventionally attractive artist. Bright colors and the artist's unique appearance are used tactically to appeal to and sell music to their target teenage audience.
Liz hodson & josiah wolf
Liz Hodson and Josiah Wolf are indie artists who promote a vintage, stylish image. Their cover of "Ain't No Sunshine" was featured on NME, a popular rock and indie music publication, showing they target an indie audience. Research on Last.fm showed people who listened to their cover of "Ain't No Sunshine" mainly listened to indie and pop songs, indicating feedback from their audience would be reliable for a music video.
Magazine Research
Magazine Research
During research into music magazines, the author found publications that share similar appeals to the music genre and image they want to create. Their goal is to have a fresh, young, and original image in their music video, album cover, and magazine advertisements. Their target demographic is males and females aged 16-24, showing themes of male camaraderie. Magazines like Q, NME, Rolling Stone, and Mojo have audiences interested in rock, indie, punk, and alternative music, making them suitable places to advertise their song and artist. The NME specifically would be well-suited due to their British rock-focused content and young audience that matches the style portrayed in their music video.
Magazine Advert Analysis - LCD Soundsystem
Analysis of the magazine advert featuring the release of LCD Soundsystem's new album 'This is Happening' as part of the product research of my media portfolio
Music Genre
Pop music originated in the 1950s developing from rock and roll. It was coined in the mid-1920s during the emergence of the modern music industry which included rhythms and blues music. Pop music is intended to be widely recorded and sold, targeting younger audiences aged 16-24 especially young females. While taking influences from other genres like rock, pop music has remained a softer alternative focused on catchy melodies and an upbeat sound.
Industrial context of Music Videos
Music videos have evolved significantly over the years. Early music videos consisted of live performances on television programs from the 1960s. The release of MTV in 1981 transformed music videos into high-budget, choreographed productions that told visual stories along with songs. Artists in the 1980s like Michael Jackson and Queen began regularly spending hundreds of thousands of dollars per video. By the early 2000s, videos employed elaborate choreography, product placement, and sexually suggestive content to sell music and influence consumer behavior.
Music Video - LO2 - History
This document outlines a unit on music video production that will teach students about the purpose and conventions of music videos and have them plan, produce, and complete a music video. The unit goals are for students to understand the purpose and styles of music videos, and be able to originate, plan, shoot, edit, and complete a professional music video production. Students will create presentations, analyze example music videos, develop pre-production materials, and fully produce their own music video.
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Sub genre analysis
Pop rock is a music genre that mixes catchy pop melodies and lyrics with guitar-based rock songs. It has varying definitions but generally refers to a mellower form of rock or a pop subgenre. Pop rock features subgenres like bubblegum pop, glam rock, indie pop, and pop punk. Common instruments are electric guitar, bass, drums, vocals, and keyboards. Pop rock originated in the 1960s UK and US as a softer alternative to rock and roll aimed at youth, characterized by catchy songs and commercial appeal rather than artistic authenticity.
History of music videos
Music videos originated in the 1920s as animated films accompanied by music or footage of musicians performing. They grew in popularity in the 1980s with the launch of MTV, which solely played music videos and helped promote artists. Prior terms for music videos included "illustrated song" and "film clip". Today, music videos continue to be a major marketing tool for artists and the most viewed music video on YouTube is Luis Fonsi's "Despacito" with over 3.3 billion views.
History of music videos
Music videos began in the late 19th century as a way to promote sheet music through a series of still images displayed with live music. One of the earliest recognizable music videos was Bessie Smith's "St. Louis Blues" in 1932. Tony Bennett's 1956 video for "Strangers in Paradise" was the first to air on television, leading to the creation of channels like MTV. Michael Jackson's "Thriller" in 1982 was a breakthrough that had a narrative plot like a mini movie and high production values, raising the bar for music videos. Today, music videos are easily accessible through various platforms and are frequently used to appeal to mainstream audiences.
History of music videos
Music videos originated in the late 1920s as musical short films produced by companies like Vitaphone to accompany songs. The first recognized music video was Bessie Smith's appearance in the 1929 film "St. Louis Blues". In the late 1950s and 1960s, artists like the Beatles began using short films to promote their songs and brand themselves, often featuring lip syncing performances. The 1970s saw the rise of conceptual music videos and higher production values, influenced by artists such as David Bowie and Queen. MTV's launch in 1981 established a 24-hour outlet for music videos and further propelled the genre's popularity. Today, platforms like YouTube have increased accessibility of music videos and given emerging artists a global platform.
Music video analysis
The video analysis document summarizes and analyzes two music videos:
1) Taylor Swift's "Ours" video depicts her boring work day and memories of a relationship before being reunited with her partner. This matches the happy, romantic genre of the song and targets young female country music fans.
2) "Four Five Seconds" by Rihanna, Kanye West, and Paul McCartney features only performances by the three artists in a gray space with no narrative. This unconventional approach focuses on the vocals and brings together fans of different genres by connecting old and new musical styles.
Conventions of the hip hop genre
Hip hop music videos and social media posts commonly feature expensive props like cars and money to show off artists' success and popularity in the industry. Drugs and alcohol are also frequently depicted to portray an image of being cool. Artists craft their public image carefully to stand out from others and leave a memorable impression on fans. They aim to showcase their clothes, possessions, and wealth. Historically, hip hop's target audience has been young teen males, but more female fans and artists are broadening the genre's demographic. Artists address topics relevant to teens like making money and finding love, along with cultivating their star image, to engage their target group.
History of Music Videos Final
Music videos began in the late 19th century as a way to promote sheet music through still images projected in time with live performances. One of the earliest recognizable music videos was Bessie Smith's "St. Louis Blues" from 1932. Tony Bennett's 1956 video for "Strangers in Paradise," filmed across the UK and US, was the first to air on television. The development of techniques like chroma key compositing in the 1960s and music videos by artists like Michael Jackson in the 1980s helped establish the modern music video as a major promotional tool and artistic medium for the music industry.
Reuben Jay - 13T1 the Tashas
Reuben Jay is a 19-year-old singer-songwriter from Bristol, England who writes his own laid back, pop-style music influenced by artists like Michael Buble. His marketing strategy involves using social media to interact with fans and promote his music, website, and upcoming live performances as both a headliner and supporting act for established artists like Portishead to gain popularity.
Initial introductory task
A music magazine focuses on news, interviews, and reviews related to music and artists. It provides information on new albums, songs, tours and festivals. Readers can find charts, gossip about artist relationships, and ads relevant to the target music audience. The magazine includes images of artists featured in articles, photos from music events, and new album covers representing the genre. The front cover typically has a large central image of a well-known artist and text with headlines previewing magazine contents.
Music genres
This document discusses different genres of pop music and some iconic pop artists. It provides a brief history of pop music, noting that pop songs date back to the Victorian era in music halls. It also discusses some of the major developments in pop music, including the influence of The Beatles in the 1960s-70s and the rise of different styles like glam rock and punk. The document also lists some current popular pop artists like Justin Bieber, Adele, and Sia. Finally, it discusses one controversy around Sia's "Elastic Heart" music video from 2015 that some critics argued had inappropriate paedophilic overtones due to scenes with then-12 year old dancer Maddie Ziegler and actor
Music genres
Pop music originated in the late 19th century with music hall songs written by professionals and performed for wide audiences. While the term "pop" was not used until the mid-20th century, pop music charts began in 1952 coinciding with the rise of teenagers as a demographic group. Iconic pop artists that emerged included The Beatles, who influenced generations with their melodies and harmonies. More recently, pop stars like Justin Bieber, Adele, Troye Sivan, and Demi Lovato dominate the radio and public consciousness. Some pop music videos have sparked controversy over depictions seen as inappropriate like Sia's "Elastic Heart" video which featured then-12 year old Maddie Ziegler dancing int
digipack
The document discusses the process of designing alternative album artwork, including the front, inside, and back covers. It explores the styles and conventions of alternative album covers, such as minimalist and illustrated designs featuring a central piece of art. The designers aimed to create a cohesive design across the covers with a quirky bear illustration as the theme. Research on existing alternative albums informed the design process to result in a cover that reflects the genre while including typical elements like track listings and barcodes.
Initial introductory task
A music magazine focuses on a particular music genre or niche market. It contains news, interviews, and reviews of new albums, songs, films and music videos. Readers can also find information on tour dates, music festivals, and advertisements relevant to the target audience. Images in the magazine include photographs of artists, album covers, and merchandise as well as pictures related to the genre. The front cover typically features a prominent image of a well-known artist from that genre along with cover lines previewing the magazine's stories and content.
My reauben jay pres
Reuben is a 19-year-old singer-songwriter from Bristol who writes his own laid back, hippy-style pop songs. He aims to cultivate a heartthrob image like Michael Buble by appearing on reality shows to showcase his natural personality. His marketing strategy involves using social media like Facebook, Twitter, and MySpace for fans to listen to his music and interact with him. He will also have an official website with information, photos, videos and links to his social profiles and upcoming live performances. The goal is to promote Reuben as a young, innocent, and dateable pop star to attract female fans aged 13 to 30.
PUMA x HS
This proposal seeks a $5,000 sponsorship from PUMA to support Homeboy Sandman's debut U.S. tour from April to May 2011. Homeboy Sandman represents PUMA's vision through his independent and creative hip hop music. The sponsorship would include brand mentions in radio/press campaigns, logo inclusion on tour marketing, limited edition merchandise, and a tour recap featuring press, photos, and behind-the-scenes footage to promote PUMA among independent music fans.
Research Conclusion
Thomas Mendel conducted research on dance-pop music videos, album packaging, advertisements, and artists. He found that across all mediums, the focus is on prominently featuring the recognizable image of the young (18-25 years old), usually conventionally attractive artist. Bright colors and the artist's unique appearance are used tactically to appeal to and sell music to their target teenage audience.
Liz hodson & josiah wolf
Liz Hodson and Josiah Wolf are indie artists who promote a vintage, stylish image. Their cover of "Ain't No Sunshine" was featured on NME, a popular rock and indie music publication, showing they target an indie audience. Research on Last.fm showed people who listened to their cover of "Ain't No Sunshine" mainly listened to indie and pop songs, indicating feedback from their audience would be reliable for a music video.
Magazine Research
Magazine Research
During research into music magazines, the author found publications that share similar appeals to the music genre and image they want to create. Their goal is to have a fresh, young, and original image in their music video, album cover, and magazine advertisements. Their target demographic is males and females aged 16-24, showing themes of male camaraderie. Magazines like Q, NME, Rolling Stone, and Mojo have audiences interested in rock, indie, punk, and alternative music, making them suitable places to advertise their song and artist. The NME specifically would be well-suited due to their British rock-focused content and young audience that matches the style portrayed in their music video.
Magazine Advert Analysis - LCD Soundsystem
Analysis of the magazine advert featuring the release of LCD Soundsystem's new album 'This is Happening' as part of the product research of my media portfolio
Music Genre
Pop music originated in the 1950s developing from rock and roll. It was coined in the mid-1920s during the emergence of the modern music industry which included rhythms and blues music. Pop music is intended to be widely recorded and sold, targeting younger audiences aged 16-24 especially young females. While taking influences from other genres like rock, pop music has remained a softer alternative focused on catchy melodies and an upbeat sound.
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Similar to Jason mittell (2001)
Industrial context of Music Videos
Music videos have evolved significantly over the years. Early music videos consisted of live performances on television programs from the 1960s. The release of MTV in 1981 transformed music videos into high-budget, choreographed productions that told visual stories along with songs. Artists in the 1980s like Michael Jackson and Queen began regularly spending hundreds of thousands of dollars per video. By the early 2000s, videos employed elaborate choreography, product placement, and sexually suggestive content to sell music and influence consumer behavior.
Music Video - LO2 - History
This document outlines a unit on music video production that will teach students about the purpose and conventions of music videos and have them plan, produce, and complete a music video. The unit goals are for students to understand the purpose and styles of music videos, and be able to originate, plan, shoot, edit, and complete a professional music video production. Students will create presentations, analyze example music videos, develop pre-production materials, and fully produce their own music video.
Evaluation Question 1: Indie Music Video
The document discusses conventions used in the indie music genre and how the media product adheres to or challenges these conventions. It summarizes that the media product is aimed at 15-26 year olds and focuses on a local indie band. It then discusses conventions related to music videos, costumes, narratives, settings, and editing that the media product incorporates, such as using simplistic clothing and settings, focusing on live performances and instruments, and relating narrative to lyrical meaning. The document aims to create a recognizable brand that conforms to indie genre conventions.
History of music videos
A music video is a short film that accompanies a song to promote the artist and increase sales. There are three main types - narrative, concept, and performance videos. Early music videos developed in the 1950s but the genre became more popular with The Beatles' film A Hard Day's Night in 1964. MTV launched in 1981 and played a central role in music marketing by airing music videos. Michael Jackson took the format to another level with his groundbreaking Thriller video in 1984. The internet further changed music video promotion through sites like YouTube from 2005 onward.
Music video history
The document discusses the evolution of music videos from the 1970s through the 1990s. In the 1970s, bands like Pink Floyd and David Bowie began producing promotional films for their songs. By the late 1970s and early 1980s, MTV's format was based around music videos, which became a major marketing tool. The 1980s saw iconic artists like Madonna and Michael Jackson produce innovative, boundary-pushing videos that showcased their music and style. Cyndi Lauper also had memorable videos in this era. In the 1990s, directors like Michel Gondry and Spike Jonze began directing music videos and later transitioned to film. Videos also increased in production costs, with some in the mid-1990
History of Music Videos
This document traces the history and development of music videos from early promotional films in the 1950s-60s to modern videos on platforms like YouTube. It outlines key developments like the first music videos by The Beatles and Bob Dylan, the impact of MTV in the 1980s which helped launch many artists' careers, and how technological advances led to higher production values and global distribution online. Modern videos aim to go viral and drive music sales, with YouTube and controversial videos like Miley Cyrus' "Wrecking Ball" achieving massive early viewership. Over time, music videos have become more sophisticated, integrated with music promotion, and reflective of social trends.
History of music video
The document provides a history of the music video from its origins in the late 19th century as illustrated songs to promote sheet music sales, to its emergence as a major marketing tool and art form in the 1980s with the launch of MTV. Key developments discussed include the rise of promotional clips in the 1930s-40s, the influence of 1960s films like A Hard Day's Night, the growth of music video channels like MTV and VH1 in the 1980s, and the impact of digital distribution through YouTube and iTunes in the 2000s.
History of music videos
Music videos originated from illustrated songs in the late 19th century that synchronized images to live music performances. In the 1920s-1930s, animated cartoons and musical films incorporated popular songs of the time. The Beatles' films in the 1960s helped establish music videos as a way to promote music without the artist being present. The launch of MTV in 1981 focused exclusively on music videos and helped popularize the format.
History of music videos
Music videos began as promotional films for artists but evolved into a medium of artistic expression and a way for artists to connect with fans. In the 1960s and 70s, as rock music and television rose in popularity, artists began producing music videos to promote their songs on TV. The first true music video is considered Bob Dylan's 1965 video for "Subterranean Homesick Blues". In the 1980s, MTV launched and exclusively played music videos, propelling many artists to stardom. Today, music videos are primarily marketing tools distributed via websites like YouTube to promote song sales.
History of music videos
Music videos originated in the 1950s as short films made to promote songs and artists. Early examples included Tony Bennett walking in a park to his song and animated cartoons set to music. The Beatles helped establish the music video genre with clips filmed for their songs and movies in the 1960s. The development of video recording technology in the 1970s allowed many artists to produce low-cost promotional videos. The launch of MTV in 1981 was a major catalyst for the music video industry, greatly increasing viewership and production values. Today, high-budget music videos are a standard part of the music marketing process.
The history of music videos
Music videos are an important way for artists to promote their music and express themselves. The earliest music videos emerged in the 1950s but gained more prominence in the 1960s as artists like The Beatles incorporated them into their films and TV shows. In the 1970s and 80s, platforms like Top of the Pops and MTV helped popularize music videos and allow artists to reach larger audiences. Today, music videos are a major part of the music industry and use sophisticated effects and storylines to appeal to visual audiences across internet and television.
The Purpose of Music Videos
Here is a potential structure for your response:
1. Describe the key conventions of music videos such as illustrating/amplifying lyrics, relationship between music and visuals, close ups of artists, developing star iconography. Use two examples such as Robert Palmer's "Addicted to Love" and Beyoncé's "Single Ladies" to illustrate.
2. Explain the techniques of intertextuality used in music videos such as parody, pastiche and homage. Provide an example of each such as Weird Al's parody of "White and Nerdy" or Joanna Newsom's homage to Van Gogh in "Sapokanikan." Discuss why artists use intertextuality to
Genre theory
Genre theory provides a framework for categorizing different types of media texts based on common elements and conventions. Genres help producers develop recognizable texts, help audiences decide what to consume, and help scholars analyze texts. While genres provide stability, they are also dynamic and evolve over time reflecting social and cultural changes. Different theorists examine how genres provide audiences with pleasures through emotional, visceral, and intellectual engagement, and how genres are shaped by industries and audiences. Examples show how genres are communicated through visual cues and how genres have changed over time while still retaining core conventions.
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Music powerpoint- The 1975
The document discusses various media representations of the band The 1975. It summarizes music videos for songs like "Robbers" that portray a moody, rebellious aesthetic through techniques like black and white coloring and retro cinematography. Social media platforms like Twitter, Instagram and the band's website are also analyzed for their use of a consistent pink/white color scheme and intriguing, minimalist visuals to engage fans. A negative review from a music critic highlighting the band's depictions of drug and alcohol use is contrasted with evidence of their large fanbase. Print media like magazine covers feature dominant images of the lead singer and reinforce the band's dark, indie image through techniques such as low-key lighting and moody facial
Evaluation: Final Question 1
The document discusses conventions used in the production of a music video and accompanying digipak.
For the music video, conventions such as outdoor locations, costumes representing contemporary Britain, and a narrative structure using flashbacks were employed. However, conventions around representations of gender and hedonism were challenged by portraying both genders equally and avoiding hyper-sexualization.
For the digipak, conventions like a 4-panel design and similar color tones across panels were used, but conventions were also challenged by using different colors on one panel and an unconventional track listing layout. Overall, the production employed many conventions of the genre while also developing and challenging some conventions.
Mv assignment 01 2021 pro forma
The document discusses Emma Bowers' music video production case study. It analyzes the purposes of music videos, including entertainment, branding, and sales promotion. Styles, techniques and genre conventions are also examined, such as references to wealth, partying and drugs in hip hop videos. The document specifically analyzes music videos by The 1975 for the songs "People", "Love It If We Made It", and "Love Me". It notes how the bold visual styles and social/political references in the videos match the intent and lyrics of the songs. Bowers reflects on applying techniques like montage and colorful cinematography to her own music video project.
WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptx
This document discusses how music can reflect and influence culture. It focuses on New York City in 1977, when hip hop, punk, and disco emerged and related to the political and social realities of the time. The documentary NY77: The Coolest Year in Hell is analyzed, which examines this relationship between music and culture. The document argues that these genres have had lasting impacts outside of music, such as in fashion, film, language, and advertising. It maintains that studying mass media, including music, can provide insight into cultural evolution and future trends.
About Music Videos Presentation
Music videos combine music and imagery to promote artists and their music. There are four main types of music videos: narrative, performance, thematic, and symbolic. Modern music videos primarily aim to market and promote the artist's music and image. The first music videos date back to the late 19th century but the genre truly emerged in the 1980s with the launch of MTV, which helped propel the careers of many artists through innovative music videos. Major milestones include Michael Jackson's groundbreaking "Thriller" video in 1983 and the rise of online video sharing through YouTube in the 2000s, which changed how music videos were distributed and consumed.
Evolution Of Music Video
Here is a revised version with an introduction, development, conclusion and bibliography:
Introduction:
The music video has evolved significantly since its origins in the late 19th century. Starting as a simple accompaniment to promote songs, the music video is now a major commercial and artistic medium. Over time, innovations in film, television and digital technology have transformed the music video into a sophisticated form of entertainment and advertising.
Development:
One of the earliest precursors to the music video was the "illustrated song" developed in the 1890s, combining images projected with song lyrics to promote sheet music sales. In the 1920s, the advent of "talkies" or sound films brought synchronized moving images and music. In the
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Jason mittell (2001)
- 2. He argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry – audience and cultural practices aswell. • Industries use genre to sell products to audiences. Media producers use familiar codes and conventions that very often make cultural references to their audiences’ knowledge of society and other texts. • Genre also allows audiences to make choices about what products they want to consume through acceptance in order to fulfil a particular pleasGuEreN. RE INSTITUTION TEXT AUDIENCE
- 3. Red Hot Chilli Peppers – Can’t Stop • Genre – Funk Rock • Performance aspect – making fun of everyday life • They are commercial exhibitionists within this music video • They are perceived as fun, creative people who reject normal everyday lifestyles. • They create an anti-image or rebelliousness as their institution states they have to make music videos even though they no longer need to promote their music due to their success.
- 4. Weezer – Buddy Holly • Released in 1994 • Uses the layout of the TV programme ‘Happy Days’ • Tis music video is formed around the sitcom. • Uses an actor from the series within the music video. • The mise-en-scene (costumes) represent the 50’s persona • It is Early 90s music set in old times • There is use of original footage from the TV series in the music video • It is based on the past – not reality • Buddy Holly was a 1950s rock ‘n’ roller – this is understood via media personality and contextual knowledge of the audience. • The video has a television ad break in the middle just like the TV series • Characters shown via the mise-en-scene (leather jacket = 50s rebel, “bad boy”)