Billboard is an American music magazine that was first published in 1984 and focuses on the music industry. It maintains internationally recognized music charts that track the most popular songs and albums weekly. Billboard is owned by Prometheus Global Media and targets an audience between ages 16-26 by providing chart updates across various music genres in a mature layout without personal artist details. The magazine represents the music industry through informative updates on the latest music media trends across different communication platforms.

1. My Media Analysis
By Rosie Ferner-Cornhouse

2. Billboard magazine
 Billboard is an American music magazine. It was first
published November 1st 1984. The magazine originally
focused on bill posting and outdoor amusements before
specializing in the music industry in the 1960s.
 Billboard maintains several internationally
recognized record charts, which track the most popular
songs and albums across several categories on a
weekly basis.
 Its primary charts, the Billboard Hot 100 and
the Billboard 200, respectively rank the top songs and
albums regardless of genre.
 Billboard has a total circulation of 16,327 and the
magazine is produced weekly.
 Billboard is intended for music professionals, such
as record label executives, artists, music retailers, and
radio DJs.

3. Institution: Prometheus Global
Media
 Billboard is owned by Prometheus Global
Media.
 Prometheus Global Media is New York City-based
media company. The company was
formed in December 2009 by the sale of the
entertainment and media division of Nielsen
Company.
 The company owns and operates a number of
major entertainment industry trade
publications, including Adweek, Back Stage,
Billboard, Film Journal International, and The
Hollywood Reporter.

4. Audience
 The target audience for Billboard magazine
varies from young teens, from the age of 16,
to young adults, at the age of 26. This is
because the magazine provides its readers
with the latest updates from the charts, but of
different and various types of genres.
 This is to widen the range of the target
audience.
 The layout of the magazine is very mature
and not overcrowded with images of teen
bands and other artists.
 It doesn’t advertise news and gossip of the
artist’s lives but only conveys the weekly
update of the music charts.

5. Genre/themes
 Billboard doesn't have one specific
genre as it varies depending on what
is in the charts at the current time.
 The front cover of the magazine is
very mature and only has a single
artist or group. There is a plain colour
for the background and a very limited
amount of text so that it doesn't look
too busy.

6. Representation
 Billboard music magazine is an influential
music-media publication broad spread
across the industry. It focuses sufficiently on
notifying the target audiences’/readers into
the latest informative music-media
updates/pathways to have been created.
‘Billboard’ represents this through its wide
range of communications such as radio, TV,
magazines, websites and other
communication technologies.