2. Rolling Stone is a magazine published every two weeks that
focuses on politics and popular culture. In 1967, Rolling
Stone was founded in San Francisco, California, by Jann
Wenner – who is still the magazine's chief editor – and
music critic, Ralph J. Gleason.
Rolling Stone was known for its musical coverage and for
political
reporting
by
the
enigmatic
and
controversial gonzo journalist, Hunter S. Thompson. In the
1990s, the magazine changed its format to appeal to a
younger readership interested in youth-oriented television
shows, film actors, and popular music. This led to criticism
that the magazine was emphasizing style over substance.
In recent years, the magazine has resumed its traditional
mix of content, including in-depth political stories. It also has
expanded content to include coverage of financial and
banking issues. As a result, the magazine has seen its
circulation increase and its reporters invited as experts to
network television programs of note. The target audience
for Rolling Stone Magazine is adults between the ages of
18 and 30. The ratio between male and female is 60% male
and 40% female.

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7. Vibe is a music and entertainment magazine founded by
producer Quincy Jones. The publication predominantly
features R&B and hip-hop music artists, actors and other
entertainers. After shutting down production in Summer
2009, Vibe was purchased by the private equity
investment fund Inter-Media Partners and is now issued
every-other month with double covers, with a larger online
presence. The magazine's target demographic is
predominantly young, urban followers of hip-hop culture.
As of April 2013 Vibe is currently owned by Spin Media
The magazine owed its success to featuring a broader
range of interests than its closest competitors The
Source and XXL which focus more narrowly on rap
music, or the rock & pop-centric Rolling Stone and Spin.
As of June 30, 2012, Vibe has a circulation of 300,943, of
which 202,439 was paid, and 98,504 was non
paid. Advertisers ran the gamut from record labels
to fashion houses to various cognac brands.

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12. Billboard is an American music
magazine, headquartered in New York City, New
York and owned by Prometheus Global Media. It
was first published on November 1, 1894, and is
distinguished as being among the oldest trade
magazines in the world. The magazine originally
focused on bill posting and outdoor amusements
before specializing in the music industry in the
1960s. Billboard maintains several internationallyrecognized record charts, which track the most
popular songs and albums across several
categories on a weekly basis. Its primary
charts, the Billboard Hot 100 and
the Billboard 200, respectively rank the top songs
and albums regardless of genre, and are based
on digital downloads, radio airplay, and internet
streaming. Its data is largely based on the Nielsen
Sound Scan tracking system, which it has used
since 1991.

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